VIBES: Visually Impaired Brotherhood for Excellent Services harold ceasar t. verayo Rold ON TIME
Objective: <ul><li>To determine the 6 P’s of Marketing that enabled VIBES to succeed as the premier non-stock, non-profit ...
Potential Market: <ul><li>Individuals living in a high-stress environment looking for a venue to release anxiety and tensi...
Primary Target Market: <ul><li>Working professionals, busy individuals, housewifes, daily workers; travellers  </li></ul><...
Positioning: <ul><li>A community of qualified and highly trained blind masseurs helping sighted people regain their natura...
Product: <ul><li>Therapeutic massage and reflexology offered by qualified and highly trained blind masseurs.  </li></ul>
Place: <ul><li>Clinic Service / Massage Booths in Malls and Airports </li></ul><ul><li>Home Service  </li></ul>
Price: <ul><li>Highly affordable for the middle-income and high-income bracket </li></ul><ul><li>Full body Massage Rates: ...
Promotion: <ul><li>Classified Ads (Buy and Sell, Panorama Magazine) </li></ul><ul><li>Mall and Home Advertising / Promotio...
VIBES: Visually Impaired Brotherhood for Excellent Services harold ceasar t. verayo Rold ON TIME
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6p's on vibes (Revised)

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6p's on vibes (Revised)

  1. 1. VIBES: Visually Impaired Brotherhood for Excellent Services harold ceasar t. verayo Rold ON TIME
  2. 2. Objective: <ul><li>To determine the 6 P’s of Marketing that enabled VIBES to succeed as the premier non-stock, non-profit organization for the blind who are trained in scientific therapeutic massage and reflexology. </li></ul>
  3. 3. Potential Market: <ul><li>Individuals living in a high-stress environment looking for a venue to release anxiety and tension and improve on the total well-being of mind and body. </li></ul>
  4. 4. Primary Target Market: <ul><li>Working professionals, busy individuals, housewifes, daily workers; travellers </li></ul><ul><li>From the mid-income bracket; </li></ul><ul><li>Minimal time for leisure and breaks; </li></ul><ul><li>Usually frequent malls, airports, and/or prefer to relax at home. </li></ul>
  5. 5. Positioning: <ul><li>A community of qualified and highly trained blind masseurs helping sighted people regain their natural physical vitality, relieve muscle pain, and foster peace of mind through therapeutic massage and reflexology </li></ul>
  6. 6. Product: <ul><li>Therapeutic massage and reflexology offered by qualified and highly trained blind masseurs. </li></ul>
  7. 7. Place: <ul><li>Clinic Service / Massage Booths in Malls and Airports </li></ul><ul><li>Home Service </li></ul>
  8. 8. Price: <ul><li>Highly affordable for the middle-income and high-income bracket </li></ul><ul><li>Full body Massage Rates: </li></ul><ul><ul><ul><li>Php 170 for 30-minutes </li></ul></ul></ul><ul><ul><ul><li>Php 290 for 1-hour </li></ul></ul></ul>
  9. 9. Promotion: <ul><li>Classified Ads (Buy and Sell, Panorama Magazine) </li></ul><ul><li>Mall and Home Advertising / Promotion (Flyers, Leaflets) </li></ul><ul><li>Website ( http://vibesmassage.com ) </li></ul><ul><li>Word-of-mouth </li></ul>
  10. 10. VIBES: Visually Impaired Brotherhood for Excellent Services harold ceasar t. verayo Rold ON TIME

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