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6p's on vibes (Revised)
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6p's on vibes (Revised)

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  • 1. VIBES: Visually Impaired Brotherhood for Excellent Services harold ceasar t. verayo Rold ON TIME
  • 2. Objective:
    • To determine the 6 P’s of Marketing that enabled VIBES to succeed as the premier non-stock, non-profit organization for the blind who are trained in scientific therapeutic massage and reflexology.
  • 3. Potential Market:
    • Individuals living in a high-stress environment looking for a venue to release anxiety and tension and improve on the total well-being of mind and body.
  • 4. Primary Target Market:
    • Working professionals, busy individuals, housewifes, daily workers; travellers
    • From the mid-income bracket;
    • Minimal time for leisure and breaks;
    • Usually frequent malls, airports, and/or prefer to relax at home.
  • 5. Positioning:
    • A community of qualified and highly trained blind masseurs helping sighted people regain their natural physical vitality, relieve muscle pain, and foster peace of mind through therapeutic massage and reflexology
  • 6. Product:
    • Therapeutic massage and reflexology offered by qualified and highly trained blind masseurs.
  • 7. Place:
    • Clinic Service / Massage Booths in Malls and Airports
    • Home Service
  • 8. Price:
    • Highly affordable for the middle-income and high-income bracket
    • Full body Massage Rates:
        • Php 170 for 30-minutes
        • Php 290 for 1-hour
  • 9. Promotion:
    • Classified Ads (Buy and Sell, Panorama Magazine)
    • Mall and Home Advertising / Promotion (Flyers, Leaflets)
    • Website ( http://vibesmassage.com )
    • Word-of-mouth
  • 10. VIBES: Visually Impaired Brotherhood for Excellent Services harold ceasar t. verayo Rold ON TIME

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