50 benefits of video email
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


50 benefits of video email



Jive Systems created the most comprehensive list as to the benefits of Video Marketing with Email.

Jive Systems created the most comprehensive list as to the benefits of Video Marketing with Email.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

50 benefits of video email Document Transcript

  • 1. 50 Benefits of Video EmailWednesday, June 20th, 2012 at http://HaroldKurtOnline.com Jive Systems created the most comprehensive list asto the benefits of Video Marketing with Email.Some of the main benefits that video email and web video marketing offer you and yourbusiness. The list is divided into several benefit categories to make it easier to read.Here’s the list:DIFFERENTIATING BENEFITSWeb video and video email marketing can differentiate you from the competition in many ways.1. Stand Out from the Crowd – While everyone’s ramping up their budget to send plain textemails, you can send video emails to gain the competitive advantage.2. Be Remembered – It has been proven that the combination of audio and visual stimulusincreases retention.3. Stay on the Cutting-Edge – Web video and video email are a staple of communication,they’re not going to go away. Usage of this new medium will only increase.4. Be a Leader in Your Field – Usage of web video is on the rise, but it hasn’t yet hit themainstream markets.5. Put a Face to the Name – For the most part, people like to do business with people theyknow. Video emails let your prospects get to know you before you even meet them.6. Capitalize on Your Greatest Assets… You and Your Team – Unlike copy, you and yourteam can produce marketing videos with little more than a $60 webcam. Sales copy can beexpensive and time consuming to author. The difference between making a sale and losing acustomer can often be as simple as adding the human touch – that’s you and your team!7. Improve Your Credibility – When people can see and hear you talking about the benefits ofyour products and services, they are much more likely to trust you. When you have trust, youhave sales.IMPROVED COMMUNICATION BENEFITSWe all could stand to benefit from improved communication, and now with video emailmarketing techniques, and web video in general; we can make significant improvements in theway we deliver our message.8. Say it Right the First Time – Unlike a live presentation, videos are recorded. This means youcan record it once, and use it over and over again. So if your tired, under the weather, or evenhttp://haroldkurtonline.com/video-branding/50-benefits-video-email
  • 2. sleeping, you can send your prerecorded message and you know that it will be presented right.9. Eliminate Confusion – We’ve all received that passive-aggressive plain text email from acolleague or friend. When we actually speak to them later, we find out that we were mistaken.This is due to the absence of nonverbal cues; for example, body and facial expressions.10. Provide Better Customer Service – Videos can be produced quickly and easily, but theperceived value is so much higher than a phone call or plain text email. The end result, happiercustomers.11. Connect with Clients and Prospects From Anywhere – Just like regular emails, you cansend video emails to your next door neighbor or all away around the world with the click abutton.12. Reduce Calls to Customer Support – When you do a better job of addressing yourcustomers’ questions and concerns, you reduce the number of times they contact you for help.Web video allows you to communicate more effectively. Therefore, when you respond tocustomer questions with video emails, you can provide better answers, and your customers won’tneed to contact you as often.13. Improve Consistency in Your Marketing – Consistent and clear marketing messages leadto customers and prospects who understand who you are and what you offer. When they’re readyto buy, they’ll likely think of you. With video email marketing, you’ll have a library of everyvideo you ever sent. Review them to ensure consistency and have your team review them aswell. Now you’re all on the same page.14. Use Video to Educate – Arguably one of the best ways to sell is to take an informative tonewith prospects. Teach them about things that interest them and help them in their businesses.Mix in content about how you fit into this without being pushy. If done right, your prospectwon’t even realize your selling them.15. Reach Out to Younger Customers in Their Domain – The world we live in is constantlyevolving and changing. Business and marketing is no different. The rise of the internet, and morerecently web video, is undeniable. More people are watching videos online every day. Make surethat some of those videos are yours.16. Introduce Cross Sells – Part of what makes video email powerful is the series of exit linkslocated on the side of the video. When you record a video, you have the power to include linkson the side of the screen that lead to whatever information you would like. This creates a greatpotential for soft-selling and calls-to-action. “Click the link on the right to take advantage of thisoffer today!”PROCESS IMPROVEMENT BENEFITSRefining processes is one of the fastest ways to increase efficiency; leading to a significantsavings in both cost and time. When you use web video, you not only refine the process, youenhance it. Plain text can only say so much. Video takes your processes via your message to thenext level.17. Prime Your Prospects Before You Meet Them – With video email marketing, you canincorporate videos into your routine that accelerate the sales process. When you speak with aprospect over the phone for the first time, ask for an email address and send him a video emailinstead of a plain text email. Now he’s getting to know you, one of the first steps in making asale, and you don’t have to do a thing beyond pressing send.http://haroldkurtonline.com/video-branding/50-benefits-video-email
  • 3. 18. Saying it is Easier Than Typing it – Great at speaking but not at typing? Even if you areadept at it, you could probably think of a more profitable, or enjoyable use of your time. Withvideo email marketing, you’ll reduce your time spent on the keyboard and improvecomprehension simultaneously.19. Automate Training of New Hires – Web video allows you to create training videos toautomate yourself out of teaching the basics (and more). When you bring in a new team member,have them access relevant training videos at home or wherever. By the time they’re ready tostart, they’ll have a solid foundation for growth, and you’ll have a lot more time.20. Reduce Repetitive Conversations – Do you ever feel like you’re having the sameconversations over and over again? Web video provides a simple solution. Record yourresponses and just email them to the people asking the questions. As time goes on, you’ll havemore and more answers in your library, freeing you from an increasing number of repetitiveconversations.21. Deliver Informative Content Quickly – Need to convey a complex idea or concept, butdon’t have long to do it. Make a habit of condensing ideas into short, informative videos. You’llsave time and hold your viewer’s attention better. You’ll have more time to focus on other thingsand you’ll have a higher prospect conversion success rate.EMOTIONAL BENEFITSEmotions are a core part of humanity. People often make purchase decisions based on anemotional response. Video email marketing can capture the imagination of your prospects andclients in a way plain text cannot. With web video you’ll have more time to enjoy the things thatreally matter because your videos will be working for you.22. Spend More Time with Your Loved Ones – Video email marketing is as effective as it isinexpensive. With the time you save you can spend more time with those you care about andwith the money you save on marketing, you’ll be able to afford some time off.23. Nurture Client Relationships – Relationships take time and effort. Strong relationshipsaren’t built over night. With web video and video email, you can create videos to remindcustomers that you are thinking of them and that you care. Send videos to wish your clients ahappy birthday, or to inform them of some new and interesting tidbit that you just learned.Building and maintaining relationships takes time, but with web video you can do more in lesstime.24. Establish Rapport Automatically – Using a CRM system is a great way to increase yourefficiency. When you integrate web video with your CRM, the product is automated video emailmarketing. Now, if a prospect visits your web page and signs up for your email list, the systemtakes over and you don’t have to do a thing… except cash the check of course!25. Make Them Feel Special – Making someone feel special is one of the fasted ways toconvert them from a prospect to a client. Send a video, even a prerecorded one, and they’re likelyto feel they are getting special attention. And what did sending that video cost you? Nothingexcept the 2 seconds it took you to cut and paste the link and click send.26. Build Trust Online – Try making a sale without building trust first. You’ll likely have ahard time converting prospects to paying customers. Instead, try creating an intro video and a biovideo. Send them to your prospects and let them get a feel for who you are and what you are allabout. Your prospects will appreciate your patience (if you call a few days patience) and willhttp://haroldkurtonline.com/video-branding/50-benefits-video-email
  • 4. likely reward you with their business.27. Add the Personal Touch – The personal touch is that little extra that you do to show yourcustomers and prospects that you care. It can be as simple as recording a video one time, andthen sending that out to each new prospect you receive, or all of your loyal customers. How doesthat expression go? Give and you shall receive. What you get back is more business.28. Put The Human Element Back in Your Marketing – Some people balk at the prospect ofan increasingly wired world. Like it or not, it is our future. Video email marketing will allow youto reach out to these people like no other online method does. True, you could utilize traditionalmediums, but who wants to spend the money when web video comes with a low, fixed monthlyfee?29. Connect with Friends, Family, and Loved Ones When You Travel – Just because youhave to leave home doesn’t mean you have to miss out on interacting with those you care about.Send a video email to remind them you care.30. Enhance and Strengthen Affiliate and JV Relationships – Relationships are based on theinteractions between two people. This is the same whether you’re talking about clientrelationships or those with partners. Use web video to stay involved in the lives of your partnersand you’ll likely have a stronger relationship. Take the time to ask how things are going with aquick video email, and the response you receive may prove very useful.31. Show that You Care – Nothing says that you care like taking time out of your day toconnect. Time is our most valuable resource and something you can’t take back. With web video,you can create non selling videos for the sole purpose of showing people you care. The best partis, you can do it once and then reuse it with all you clients and prospects. Now taking the time tosay you care doesn’t take much time at all.TIME & COST SAVINGS BENEFITSSave time and make more money with web video. Put a dent in your To-Do list, or take time foryourself. What you do with the extra time and money is up to you.32. Save Money – As far as benefits go, it doesn’t get much simpler than this. Video emailmarketing is inexpensive. When you compare the cost with the value, the expense isinconsequential. You pay the same low monthly rate whether you send one video email or10,000. Let’s see you say that about a newspaper ad.33. Create Canned Responses for FAQs – Creating canned web video responses to frequentlyasked questions will facilitate customer service and improve customer satisfaction. Record videoemails to help customers and save the best responses to be reused. The best thing is that as youget better, your customer service gets better too.34. Make Money While You Sleep – Video email marketing and web videos allow you torecord a video once and reuse it indefinitely. Once a video has been created, it can be viewed anytime, day or night. So whatever time your prospect decides to check her inbox, you’re therewaiting to make a sale.35. Go Green—Want to help the environment and save money doing so? Save gas and moneywith web video. Using video email will allow you to filter prospects, ensuring that you onlytravel to meet with the most likely to purchase. You can easily save enough in gas to pay foryour membership.36. Save Time – Creating videos is like creating an army of clones with the sole purpose ofhttp://haroldkurtonline.com/video-branding/50-benefits-video-email
  • 5. helping you make more money. Your clones answer questions for you. They help train newemployees. They sell prospects on the value of your product or service at 3 AM on the other sideof the country. What are you doing while your clones are doing all these things for you? I don’tknow; that part is up to you.37. Maximize Your Efficiency – Every video email you send that is reusable takes another taskoff your plate. The more reusable videos you record, the more time you’ll save. Video emailmarketing will allow you to focus on the most valuable activities you perform.MARKETING IMPROVEMENT BENEFITSGood marketing can be the difference between success and failure. Incorporating video email,and web video, into your marketing efforts will increase the impact of your copy exponentially.That being said, marketing is often expensive, and it can be hard to see the ROI on marketingdollars spent. Video email marketing allows you to fix your hard costs, regardless of the numberof videos you send out.38. Add the Wow Factor to Your Marketing – An easy way to Wow your customers andprospects is to send them a video. Web video allows you to create dazzling presentations andstimulate viewers in ways that are impossible with traditional email. Video email marketing getsreactions.39. Add Professionalism to Your Daily Communications – Video emails allow you to appearmore professional without added inconvenience or cost. Recipients will receive a video in theirinbox that is surrounded by your name, phone number, and the name of your company. With theaddition of a custom template, you’ll be able to include your logo.40. Generate Buzz – Web video is a hot topic in the media. When someone receives a videoemail, he or she often shows it to others. Each time they do, more people are being exposed toyour message. The resulting buzz leads to interest in you and what your company does.41. Capture the Power of TV Without the Expense – Video is powerful and when usedcorrectly gets results. Consequently, you have to pay a lot of money to market yourself on thismedium, but without any guarantees of who will be watching. With video email marketing, yourvideos are On-Demand. That means they’re waiting in the recipients mailbox. Web video has thesame benefits as video on TV, but doesn’t have the cost or the limitations of time.42. Take Your CRM to the Next Level – Do you use customer relationship managementsoftware? If so, you can continue to use it in the same way as before, except with the addition ofvideos. Simply include a link in the text of the email to send whatever video you want. You canuse video to augment the written word or replace it. It’s up to you.43. Track Success Rates and Marketing Dollars – With web video technology, such as thatprovided by jiveSYSTEMS, you can see exactly how well your video message performed andmeasure success. You have the power to see how many people opened the message and howmany actually watched the video. With the addition of a CRM system, you can then see howmany people decided to buy after watching your videos. Now you know exactly where yourmarketing dollars are going and where you can improve.44. Soft Sell Effortlessly- Exit Links, links located on the side of your video, put your messagein front of prospects innocuously. While they watch your video, they are exposed to these links,which they may click on to learn more. People have become accustomed to doing their ownresearch online, and this plays into that tendency. If you prefer, tell your viewers to click thehttp://haroldkurtonline.com/video-branding/50-benefits-video-email
  • 6. link.45. Maintain Top-of-Mind Awareness – Top-of-Mind Awareness is a great way to ensure thatwhen potential customers have a relevant need, they think of you first. Web videos have noincremental cost, so you can make as many as you like; keeping your value and your message onthe minds of your prospects. Send regular video emails to your list and inform them of yourvalue.RESULTING (WHOLE) BENEFITSVideo email marketing has many individual benefits, as does web video. In this section, I willsummarize some of the overall benefits of web video and video email marketing.46. Sell More With Less Effort – When you capitalize on video email marketing and webvideo, you’ll reduce your workload and improve your success rates, so when you do take thetime to reach out to a prospect, you will have less wasted effort.47. Generate More Referral Business – Customers refer people that they’ve had a goodexperience with. When you provide excellent customer service, you are more likely to havehappy customers, and receive referrals. Since web video allows you to do more with less, it onlymakes sense that using it leads to more referral business.48. Increase Profitability – Video email marketing allows you to reduce wasted effort dealingwith prospects who never convert to paying customers. Such prospects drain your resources:time, money, and morale. Why not let your web videos handle these prospects while you focuson the ones helping you pay the bills?49. Keep Clients for Life – If you keep your customers happy, they likely never leave you. Itwouldn’t make sense for them to. You take great care of them. You send them regular videosthat show you care, and have a lot of informative videos on your customer service website. Whenthey need more help than the videos provide, they can speak with a human on the phone, or viaonline video conferencing because your CSRs actually have time to talk to people. They’re notbogged down with repetitive questions and tasks. As a result they’re happier in their work and itshows. One of the first steps toward keeping customers for life is communicating with them.Video email is a great way to explain and to show that you care.50. Create a Scalable Business Model – Through the use of video email marketing and a CRM,you can create a business model that ready for any level of growth, no matter how rapid. The lastthing any businessperson wants to do is be caught unprepared for growth. The consequences ofsuch a mistake would be catastrophic. So don’t miss any opportunities. Use web video to handleyour customer service, nurturing, and marketing efforts and you will be ready to handle anynumber of customers with minimal need for additional staffing.http://haroldkurtonline.com/video-branding/50-benefits-video-email