Social Media Architecture (SMA)
a.k.a. Social Networking
A “how-to” plan for creating and
manage your social network

What is a “digital footprint”
Is traces left by someone's activity in a digital environment.
In social media, "digital footprint" can refer to the size of
one's online presence as it relates to the number of
individuals he or she is actively interacting with.
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 2

Why You Care
• Who Are You?
• Who You are!
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 3

How Are You Known?
 What have you done
 What you say
 What you write
 Where you're seen
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 4

How Do You Get Started
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How You Manage
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How You Should Manage
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How You’re Know
Personal Professional
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 8

Making a Social Ripple
 Ping
 FirePing
 ScribeFire Blog Editor
Seemic
TweetDeck
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 9

What I Would Do
Called for a Job
Who are they?
What they are saying
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 10

What I Did
Friend Called about
An confidential Job
XZY Co.
Careers
Who are they?
What they are saying
Friend Called his contacts @ the XYZ Co.
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 11

What’s Your Tag?
Personal Tag Professional Tag
Harold C. Heard Jr Harold C. Heard Jr.
haroldcheardjr@gmail.com co-Founder & Chief Technology Officer (CTO)
972-464-1038 office ChapmanFusion LLC
469-767-9837 mobile 4760 Preston Rd.
972-334-0307 fax Suite 244-233
Frisco, Texas 75034
http://www.twitter.com/haroldcheardjr
http://www.linkedin.com/in/haroldcheardjr harold.c.heard.jr@chapmanfusion.com
http://www.facebook.com/haroldcheardjr 972-464-1038 office
http://www.myspace.com/haroldcheardjr 972-334-0307 fax
http://haroldcheardjr.wordpress.com http://www.chapmanfusion.com
http://haroldcheardjr.blogspot.com http://www.twitter.com/chapmanfusion
http://haroldcheardjr.livejournal.com http://www.myspace.com/ChapmanFusion
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 12

How To Contact Me
http://www.linkedin.com/in/haroldcheardjr http://haroldcheardjr.myplaxo.com
http://www.twitter.com/haroldcheardjr http://www.myspace.com/haroldcheardjr
http://haroldcheardjr.livejournal.com http://www.facebook.com/haroldcheardjr
http://haroldcheardjr.blogspot.com http://haroldcheardjr.wordpress.com
http://friendfeed.com/haroldcheardjr http://www.plurk.com/HaroldCHeardJr
http://haroldcheardjr.jaiku.com/ http://www.koornk.com/user/haroldcheardjr
http://haroldcheardjr.tumblr.com http://identi.ca/haroldcheardjr
http://www.diigo.com/profile/haroldcheardjr http://delicious.com/HaroldCHeardJr
http://haroldcheardjr.hi5.com http://photobucket.com/haroldcheardjr
http://my.mashable.com/haroldcheardjr http://www.flickr.com/people/haroldcheardjr
http://www.bebo.com/HaroldH298 http://haroldcheardjr.xanga.com/
eMail: haroldcheardjr@gmail.com
Office: 972-464-1038
Mobile: 469-767-9837
July 12, 2009 ChapmanFusion CTO, Harold C. Heard Jr 13