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Mean of marketing

Mean of marketing






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    Mean of marketing Mean of marketing Presentation Transcript

    • TOP 10 MARKETERS 2011 By Harminder Kaur Nanda** SOURCE - Brand Wagon, Financial Express Page 1
    • Marketing & Marketer • It is the process which creates, communicates, delivers the value to the customer. • A person who identify goods and services desired by consumers, and marketing of those goods and services. Page 2
    • Top 10 Marketer of 2011 • Flipkart • Airtel • HDFC • Star • Hero • Micromax • Tata • Nestle • Samsung • Mahindra Page 3
    • Page 4
    • Marketing strategy • Aggressive marketing • Three Commercial • The concept Kids behave like adults Page 5
    • Page 6
    • Marketing Strategy • In 2010 ,the year of rebranding • Latest campaign HAR EK FRIEND ZAROORI HOTA HAI • Campaign based on “friendship” • Associated with F1 to strengthening brand • F1 has 500 million (Now Airtel has 200 million customer) • Gaming contest on pre-paid customers(Grid Girls Contest) • Free access Twitter on mobile phone • Vision for 2015 will be the most loved brand Page 7
    • Marketing Slogan “Weunderstand your world”• Operational excellence , customer focus , product leadership and people• March-won best retail bank in India (5yrs in row)• Strongest bank in asia pacific• July-launch(INFINIA-ultra premium card)• HDFC Interacts through Facebook & twitter Page 8
    • Star India• It is on the top with 318 GRPs followed by sony with 240GRPs• Marketing Strategy-brand positioning-RISHTA WAHI,SOCH NAYI• Star plus launched its 5 HD channel With new corporate logo• Launched star plus app for iphone & ipad (Indias first GEC)• Launched star plus globally(With English subtitles)• All film channel (star) unveiled under new positioning KARO DIL KI(in sept.)• Biggest development-joint venture star den media services with zee turner• Person behind the scenes CEO Uday Shankar(elected as president of Indian Broadcasting foundation) Page 9
    • Hero Motocorp • Breakup-HERO HONDA(well known last 27yrs) • New company-HERO MOTOCORP • Well known Manuals venture • New Company-New plan, third unit in row,r&d, • On global front-logo(ONE WORLD ONE HERO • They emphasis on that they not need of HONDA • Next logo stress on fearless, stronger & more confident being-(HUM MEIN HAIN HERO) Page 10
    • Tata Motor • They never really needed innovative loud ads • This is one of the respectable brand generation to generation • NENO-a gigantic step(a worlds cheapest car),One year post and pre launch car they did not need any campaign because of media • NENO-innovative marketing compaign-tie up with banks, credit card facility, quick delivery • NENO-sold in departmental stores • Tata motor finally choose the successor to Ratan Tata s Cyrus mistry(Director &M.D Of Construction company Shapoorji Pallonji Page 11
    • NANO- Baby of Tata Page 12
    • Nestle -Not only coffee but much more Page 13
    • Nestle India • After2009 slowdown company take decision • Adopt multipronged strategy • Nestle+(milk & yogurt), Nestle ACTIPLUS Dhai • Flagship brand-Maggi(Me and Meri Maggi) • Nescafe(Deepika Padukone & Karan johar) • Kitkat chocolate • Polo-Ad compaign change the sale(hole new fashion,Wendell Rodricks launch 4 polo flavour Page 14
    • • Stylish, strongest marketing strategy, leading brand.• Global revenues- $135.8 billion• Smartphones,tablets, leds, smarttvs, netbooks, notebooks• Number 1-smart phone player(2011),they open smartphone outlets.• Brand successfully beat apple and Sony. Page 15
    • • Bombardment of T.Vs ads• Tractor to car company.• Smart & intelligent way to connect people.• Create hype for every new car launch• Guess the price contest(SUV,XUV-500)• Now company has 2 million fans on Facebook. Page 16
    • • Entered Indian market in 2008.• Dual sim to QUERTY TO 3G Android smart phones.• First ad was-ISLAND-youth core target• Next ad-I can afford this phone(A70).• Affordable rates. Page 17
    • Top 10 Marketers of 2010 • MICROMAX • Mahindra & Mahindra • Domino’s • Facebook • Tata Group • IPL • Twitter • Idea Cellular • Big bazaar • Cadbury Page 18
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