• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mean of marketing
 

Mean of marketing

on

  • 388 views

 

Statistics

Views

Total Views
388
Views on SlideShare
367
Embed Views
21

Actions

Likes
0
Downloads
2
Comments
0

2 Embeds 21

http://pursuader.blogspot.in 20
http://pursuader.blogspot.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mean of marketing Mean of marketing Presentation Transcript

    • TOP 10 MARKETERS 2011 By Harminder Kaur Nanda** SOURCE - Brand Wagon, Financial Express Page 1
    • Marketing & Marketer • It is the process which creates, communicates, delivers the value to the customer. • A person who identify goods and services desired by consumers, and marketing of those goods and services. Page 2
    • Top 10 Marketer of 2011 • Flipkart • Airtel • HDFC • Star • Hero • Micromax • Tata • Nestle • Samsung • Mahindra Page 3
    • Page 4
    • Marketing strategy • Aggressive marketing • Three Commercial • The concept Kids behave like adults Page 5
    • Page 6
    • Marketing Strategy • In 2010 ,the year of rebranding • Latest campaign HAR EK FRIEND ZAROORI HOTA HAI • Campaign based on “friendship” • Associated with F1 to strengthening brand • F1 has 500 million (Now Airtel has 200 million customer) • Gaming contest on pre-paid customers(Grid Girls Contest) • Free access Twitter on mobile phone • Vision for 2015 will be the most loved brand Page 7
    • Marketing Slogan “Weunderstand your world”• Operational excellence , customer focus , product leadership and people• March-won best retail bank in India (5yrs in row)• Strongest bank in asia pacific• July-launch(INFINIA-ultra premium card)• HDFC Interacts through Facebook & twitter Page 8
    • Star India• It is on the top with 318 GRPs followed by sony with 240GRPs• Marketing Strategy-brand positioning-RISHTA WAHI,SOCH NAYI• Star plus launched its 5 HD channel With new corporate logo• Launched star plus app for iphone & ipad (Indias first GEC)• Launched star plus globally(With English subtitles)• All film channel (star) unveiled under new positioning KARO DIL KI(in sept.)• Biggest development-joint venture star den media services with zee turner• Person behind the scenes CEO Uday Shankar(elected as president of Indian Broadcasting foundation) Page 9
    • Hero Motocorp • Breakup-HERO HONDA(well known last 27yrs) • New company-HERO MOTOCORP • Well known Manuals venture • New Company-New plan, third unit in row,r&d, • On global front-logo(ONE WORLD ONE HERO • They emphasis on that they not need of HONDA • Next logo stress on fearless, stronger & more confident being-(HUM MEIN HAIN HERO) Page 10
    • Tata Motor • They never really needed innovative loud ads • This is one of the respectable brand generation to generation • NENO-a gigantic step(a worlds cheapest car),One year post and pre launch car they did not need any campaign because of media • NENO-innovative marketing compaign-tie up with banks, credit card facility, quick delivery • NENO-sold in departmental stores • Tata motor finally choose the successor to Ratan Tata s Cyrus mistry(Director &M.D Of Construction company Shapoorji Pallonji Page 11
    • NANO- Baby of Tata Page 12
    • Nestle -Not only coffee but much more Page 13
    • Nestle India • After2009 slowdown company take decision • Adopt multipronged strategy • Nestle+(milk & yogurt), Nestle ACTIPLUS Dhai • Flagship brand-Maggi(Me and Meri Maggi) • Nescafe(Deepika Padukone & Karan johar) • Kitkat chocolate • Polo-Ad compaign change the sale(hole new fashion,Wendell Rodricks launch 4 polo flavour Page 14
    • • Stylish, strongest marketing strategy, leading brand.• Global revenues- $135.8 billion• Smartphones,tablets, leds, smarttvs, netbooks, notebooks• Number 1-smart phone player(2011),they open smartphone outlets.• Brand successfully beat apple and Sony. Page 15
    • • Bombardment of T.Vs ads• Tractor to car company.• Smart & intelligent way to connect people.• Create hype for every new car launch• Guess the price contest(SUV,XUV-500)• Now company has 2 million fans on Facebook. Page 16
    • • Entered Indian market in 2008.• Dual sim to QUERTY TO 3G Android smart phones.• First ad was-ISLAND-youth core target• Next ad-I can afford this phone(A70).• Affordable rates. Page 17
    • Top 10 Marketers of 2010 • MICROMAX • Mahindra & Mahindra • Domino’s • Facebook • Tata Group • IPL • Twitter • Idea Cellular • Big bazaar • Cadbury Page 18
    • Page 19