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Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360
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Curt Simon Harlinghausen Social Media Monitoring, Tracking and KPIs – powered by AKOM360

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Diese Präsentation gibt allen Marken und Agenturen einen ersten Einblick in die komplexe und spannende Welt des Social Media Monitorings und Trackings und beantwortet zum Teil Fragen, wie: Welche …

Diese Präsentation gibt allen Marken und Agenturen einen ersten Einblick in die komplexe und spannende Welt des Social Media Monitorings und Trackings und beantwortet zum Teil Fragen, wie: Welche Tools sind die Richtigen? Welche KPIs sind sinnvoll? Wie gehe ich an Social Media Screening ran? Was muss ich beachten? Weitere Infos unter http://www.akom360.de

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  • Transcript

    • 1. SOCIAL MEDIA MONITORING
    • 2. SOCIAL MEDIA MONITORINGAKOM360 © 2011
    • 3. CURT SIMON HARLINGHAUSEN > Geboren 1974, Salzburg / Österreich Verheiratet, glücklich, 2 Kinder (7 & 9) > 1994 – Erste E-Mailadresse > 1996 – Erstes großes Onlineprojekt > Seit 2001 Dozent und Referent (DDA) für verschiedene Akademien, Verbände und Wirtschaftseinrichtungen für Online Marketing und Trendentwicklung > Seit 2004 aktives Mitglied im Bundes Verband der Digitalen Wirtschaft (BVDW) und im Arbeitskreis SEO, Social Web und Performance Marketing > U.a. seit 2006 Berater der Stiftung Haus der Geschichte in Bonn > Sprecher auf intern. Konferenzen, wie SMX, infect, SES, eMetrics, Local Web & Web2.0 Konferenz, etc.© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 2
    • 4. AKOM360 Multi Channel Marketing Gegründet: 1988Inhaber/Gesellschafter:Achim KussmaulCurt Simon HarlinghausenSven LackmannPositionierung:Multi Channel MarketingMitarbeiter:38© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 3
    • 5. AKOM360 Multi Channel Marketing Gegründet: 1988Inhaber/Gesellschafter:Achim KussmaulCurt Simon HarlinghausenSven LackmannPositionierung:Multi Channel MarketingMitarbeiter:38© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 3
    • 6. ONLINE UNIVERSUM
    • 7. ONLINE UNIVERSUMAKOM360 © 2011
    • 8. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 9. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 10. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 11. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 12. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 13. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 14. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 15. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 16. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 17. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 18. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 19. ONLINE UNIVERSUM© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 5
    • 20. STRATEGIE© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 6
    • 21. STRATEGIE© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 6
    • 22. STRATEGIE© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 6
    • 23. STATUS QUO > WICHTIGE QUELLEN für Statistiken und Informationen > www.facebookmarketing.de > www.socialbakers.com > www.smashingmagazin.com > www.thomashutter.com > www.mashable.com > www.google.de© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 7
    • 24. MONITORING &TRACKING
    • 25. MONITORING &TRACKINGAKOM360 © 2011
    • 26. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 27. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 28. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 29. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 30. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 31. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 32. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 33. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 34. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 35. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 36. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 37. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 38. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 39. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 40. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 41. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 42. MONITORING© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 9
    • 43. SOCIAL MEDIA TRENDS
    • 44. SOCIAL MEDIA TRENDSAKOM360 © 2011
    • 45. LOCAL© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 11
    • 46. TRENDS > DIE TRENDS IM SOCIAL MEDIA SIND SO LO MO > Local based communities / communication > Mobile Social Media > Social Media PlugIns > Social Commerce > Social Media Newsrooms > Email als Kommunikationsmedium verliert an Stellenwert© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 12
    • 47. no 4sq in heaven© Curt Simon Harlinghausen | AKOM360 | www.akom360.com München Jänner 2011 | 13
    • 48. simon@harlinghausen.comhttp://www.akom360.de
    • 49. simon@harlinghausen.com http://www.akom360.deAKOM360 © 2011

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