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The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
The Icarus Deception - Seth Godin & Penguin Books Case Study
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The Icarus Deception - Seth Godin & Penguin Books Case Study

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Seth Godin; instigator, entrepreneur and ruckus-maker returned to London on the 17th January to present his new book, The Icarus Deception, including a reading and a Q&A, at the Mermaid Theatre. The …

Seth Godin; instigator, entrepreneur and ruckus-maker returned to London on the 17th January to present his new book, The Icarus Deception, including a reading and a Q&A, at the Mermaid Theatre. The iconic publishing brand Penguin who published Seth’s book engaged us to devise an original and remarkable way to allow audience members on the night to gift a copy of the book and share ideas in social media.

So we worked with Penguin to create a web-based mobile application to do just that.

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  • 1. Web Application for SethGodin & Penguin Books
  • 2. Seth Godin; instigator, entrepreneur andruckus-maker returned to London 17th Jan 2013 to present his new book, The IcarusDeception at the Mermaid Theatre, London.
  • 3. Ourbrief?
  • 4. Penguin Books asked us to devise an original and remarkable way to allow audience members on the night to gift a copy of the book and share ideas in social media.
  • 5. So we worked with Penguin to create aweb-based mobile application to do just that.
  • 6. We focused on running the app via Twitter as its an idealplatform for event-based sharing
  • 7. The premise was simple – each member ofthe audience could gift a copy of the book to two people they find inspiring on Twitter, and send a personal message directly to them.
  • 8. How itworked...
  • 9. Audience members were given aunique code and url to access the app on their mobile or tablet.
  • 10. The app workswith Twitter’s API,so users wereasked to login viaTwitter to sendtheir gift.
  • 11. Users were askedto selectsomeone they’refollowing.
  • 12. Then apersonalised phototweet is createdusing therecipient’susername and TheIcarus Deceptioncover…
  • 13. The phototweet andcopy are sentto therecipient onTwitter…
  • 14. Et voila!
  • 15. A phototweet is sentto the luckyrecipient…
  • 16. To claim theirfree book, usersare sent to aredemptionpage wherethey verify theirTwitteraccount…
  • 17. And inputtheir detailsfor postage…
  • 18. And finally,they can senda tweet backas a thank-youfor the freebook…
  • 19. Results?
  • 20. Over 40%
  • 21. ...of event attendees used the app
  • 22. Over 700,000
  • 23. Over...reached on Twitter 700,000
  • 24. Seth remarked
  • 25. the app was ‘brave &fascinating’
  • 26. Penguin were also happy...“Harkable were brilliantly collaborative throughoutthe whole process and clearly understood our briefat inception - from developing an original creativeidea through to elegant design and execution.The app earned a fantastic response rate from theaudience, with many positive comments about theconcept and user experience.”

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