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  • 1. PATRIOT OR LOYALIST??
  • 2. Patriots
    A person who supported breaking away from England and making a new country.
  • 3. Loyalists
    A person who believed that the colonies should remain part of England and stay loyal to the King of England.
  • 4. Propaganda
    Information that is presented in a way that is meant to influence an audience’s behaviors or opinions. Often used by governmental groups or the governments themselves
  • 5. Advertising techniquesThe following persuasive techniques are often used to get people to buy products
    Loaded words: Words with strong associations such as “home,” “family,” “dishonest”
    and “wasteful.”
    Transference: Attempts to make the audience associate positive words, images, and
    ideas with a product and its users.
    Name calling: Comparing one product to another and saying it is weaker or inferior in
    quality or taste.
    Glittering generality: Using words that are positive and appealing, but too vague to
    have any real meaning, like “pure and natural.”
    Testimonial: A product is endorsed by a celebrity or by an expert.
    Bandwagon: The advertiser tries to make you feel like everyone else has the product
    and if you don’t have it too, you’ll be left out.
    Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case
    that using the product means the consumer is better/smarter/richer than everyone else.
    Repetition: A product’s name or catchphrase is repeated over and over, with the goal of
    having it stick in the viewer or listener’s mind.
    Flattery: The advertiser appeals to the audience’s vanity by implying that
    smart/popular/rich people buy the product.
    Plain folks: The advertiser says or implies that people just like you use a product. (This
    often takes the form of a testimonial.)
    Emotional appeals: The advertiser appeals to people’s fears, joys, sense of nostalgia,
    etc.
    Facts and figures: Using statistics, research, or other data to make the product appear to
    be better than its competitors.
    Special offer: The advertiser offers a discount, coupon, free gift, or other enticement to
    get people to buy a product.
    Urgency: The advertiser makes you feel like you need the product right away.
  • 6. Planning sheet
    Planning sheet due on Tuesday
    Ad due on Thursday 11/4/10