Csr sustainability


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Csr sustainability

  1. 1. Corporate Social Responsibility & Sustainability continuum: the Ramky Foundation’s experience Harish Srivatsava Head-Planning
  2. 2. ABOUT RAMKY FOUNDATION  Corporate Social Responsibility wing of Ramky Group  Established on 26th July,2006  Working for Employees and CommunitiesVision:Ramky Foundation envisions to be a Model Organization with focus onequitable, sustainable and accessible development opportunities for thecommunities we serve.MissionRamky Foundation will fulfil its vision by working in the areas of Womenempowerment, Education, Health, and Natural resource Management throughsustainable models. 1
  3. 3. Our Thrust Areas 2
  4. 4. OUR PRESENCE 3
  5. 5. CSR-Sustainability continuum: our approach CSR-Sustainability should be viewed as continuum CSR is naïve while sustainability approach is super-ordinate and enlightened. The movement from CSR to Sustainability reflects the ability and commitment of a business organization to the larger developmental goals. CSR and sustainability are being treated as an interdependent system CSR-Sustainability continuum also stresses on long-term sustainability of business, environment and the distribution of well-being. 4
  6. 6. Our understanding CSRBusinesses’ integration of social and environmental issues intodecisions, goals and operations.Refer to a mode of business engagement and value creation, allowingto meet legal, ethical, and societal expectations and acting in a mannerthat respects the legitimate goals and interests of all stakeholders.CSR blends and harmonizes economic operations with a humancommunity’s social systems and institutions, creating an organic linkageof business and society. 5
  7. 7. The Framework Shareholders Local Employees Community CompanyConsumers GOVT Society 6
  8. 8. We mean Sustainability as….Ability to survive (and thrive) over a given period of time, preferably the longterm.Sustainability is in not only objective, scientific or neutral concept, but also anormative or subjective topic, which always contains a set of implicit or explicitvalues.Thus, sustainability as a values-laden umbrella concept about the way in whichthe interface between the environment and societyElkington (1997) “Triple Bottom Line”- referring to three dimensions ofcorporate approach to sustainability: people, planet, profit 7
  9. 9. CSR-Sustainability in perspectiveWilber’s – ethics and economics business leaders have ethical values that shape the way they do economics stakeholders as economic actors (consumers, workers, investors, suppliers) have ethical values that help shape their economic behavior business institutions and policies impact people differentiallyFreeman’s – Integration Thesis Business decisions or sentences about business have some ethical content, or implicit ethical view Ethical decisions or sentences about ethics have some business content or implicit view about businessCompany Stakeholder Responsibility Separation fallacy Reductionism 8
  10. 10. CSR-Sustainability Continuum…as we understandAlthough Sustainability and CSR have evolved from differenthistories, they are aiming towards a common future.Reification fallacy: CSR as backward integration that enable thecompanies to connect with employees and community members aroundthe work site, thereby implicitly juxtapose community developmentfrom citizenship, and separating CSR activities from Sustainable businessdecisionsAs global citizens, corporate organizations are seeking solutionsthrough collaborative dialogue with affected stakeholders, governmentrepresentatives and NGOs; and by pledging compliance with globalcodes of conduct regarding human rights, environmentalimpacts, sustainability, transparency of operations, and financialintegrity.Thus CSR which was purely voluntary / discretionary in the earliertimes has transformed into a larger / all-encompassing domain ofSustainability. 9
  11. 11. CSR-Sustainability Continuum….our essentials Systems approach to CSR : four levels of commitment  Basic value proposition  Sustained stakeholder co-operation  Understanding of social issues – embedding CSR  Sustainable leadership Business cases for CSR  Competency Driven  Community driven 10
  12. 12. Management by Values…what we believe The philosophy of governance which is holistic and fosters an integrated understanding which does not view one stakeholder as more important than others but which understands that satisfaction of every section is a prerequisite to achieve sustainable growth. Realize society’s expectations with regard to environmental stewardship and social responsibility. Satisfy the needs of the new breed of shareholders those are only investing in companies that meet socially responsible investment criteria. Retain the best people and attract potential employees 11
  13. 13. Sustainability Leadership…Our practiceSustainability Leadership highlights "a Triple Bottom Line” approachthat encompasses profit, people and planet.It refers to a process of engagement in the challenge of co-creating asustainable future; with an integrated focus on the environment,society, technology, economy and public policy.SL includes three dimensions of welfare such as economic,environmental and social - and involves complex synergies and trade-offs among them. 12
  14. 14. Sustainability Leadership: a paradigm shift From Transactional to Transformational toSustainability Leadership 13
  15. 15. CSR and Sustainability: the RF experience Business model Integration Investment in Social Cause Organizational Expertise Sporadic Philanthropy 14
  16. 16. OUR PROJECTS IN THRUST AREASNatural Resource ManagementIntegrated Watershed Management Project ( sagar, vidisha in Madhya Pradesh) Accelerated Development of Minor Irrigation Project ( 8 districts, West Bengal)AP Community based Tank Management (Krishna district, Andhra Pradesh)Maathota Project (Kurnool, Andhra Pradesh)Awareness program on Municipal solid Waste Management (Delhi, Jodhpur)Farmer’s Clubs (Guntur, Andhra Pradesh) Convergence of Agriculture Interventions in Maharastra (Amravati, Maharashtra) Wadi project through Organic farming (West Bengal)Implementation of Participatory Agricultural Development Programme in Maharastra 15
  17. 17. OUR PROJECTS IN THRUST AREAS Women Empowerment Enhancement of Non-Farms Livelihoods ( Andhra Pradesh)  Rural Mart (Guntur, Vizianagaram) Palavelli program at Ongole, Prakasham district Rajeev Vidya Mission – Narasaraopet, GunturEducation Educational Scholarships Hostel for orphan, semi orphan and poor adolescent girls - Narasaraopet, Guntur Baseline Survey for 10+2 school/ITI in Tarapur – Maharastra, NPCILHealth Targeted intervention project, - A.P , Chattisgarh, UP, Delhi 16
  18. 18. ACTIVITIES IN QUARTER- II RF Empanelments Total No.of activities conducted in the 2nd Quarter – 142  Tata Institute of Social sciences – National CSR Hub (TISS) Total No.of activities conducted in REEL sites - 128  Andhra Pradesh State AIDS Control Society (APSACS) Total No.of activities conducted and Marketing 11  Employment Generation in RIL sites - Mission as Knowledge Partner (EGMM)  Chattisgarh conducted in offices - Total No.of activitiesState AIDS Control Society3(CGSACS)  Nuclear Power Corporation of India Limited (NPCIL)  Accelerated Development of Minor Irrigation Project (ADMIP)  Andhra Pradesh Community Based Tank Management Project (APCBTMP)  Convergence of Agriculture Interventions in Maharastra (CAIM)  National Hydroelectric Development Corporation (NHDC) 17www.ramkyfoundation.org
  19. 19. ACTIVITIES IN QUARTER- II In Action…. Total No.of activities conducted in the 2nd Quarter – 142 Total No.of activities conducted in REEL sites - 128 Total No.of activities conducted in RIL sites - 11 Total No.of activities conducted in offices - 3 18www.ramkyfoundation.org
  20. 20. OUR PARTNERS 10
  21. 21. Awards Received… IN QUARTER- II ACTIVITIES Total No.of activities conducted in the 2nd Quarter – 142  Best Cooperative N.G.O in the Implementation of Workers Education Scheme for the year 2006-07 Total“Vishistha Mahila Puraskaram” by the Acharya Nagarjuna University to Smt. Dakshayani  No.of activities conducted in REEL sites - 128  TotalThe “Bestactivities conducted Delhi Telugu Academy No.of NGO” in Philanthropy by in RIL sites - 11  4th CIDC Vishwakarma Award in the category of social upliftment Total No.of activities conducted in offices - 3  2nd Greentech CSR awards in Silver category in Social sector.  2nd Asia’s Best CSR Practices Award in the category of Women Empowerment by CMO Asia  “Excellence Award for National Social Activity” by Global Achievers Foundation  “The Best NGO in implementing Targeted Interventions “ for HIV-AIDS project by APSACS 12www.ramkyfoundation.org
  22. 22. Few reflections Our experience shows that the conceptualization and practice of CSR and Sustainability seem to be converging, even though there are points of difference between the two constructs. So, one should determine whether we need to more accurately distinguish CSR and Sustainability or, on the contrary, whether to merge them into one construct that will account for the entire social and environmental related issues. CSR-Sustainability continuum while combining some elements of CSR and sustainability might create a much better definition for firms that are working toward becoming sustainable and socially responsible. Trust based, co-operative relationships enabled competitive advantage for the RF The Co-Creation of Value 1
  23. 23. For more details visit: www.ramkyfoundation.org