Marketing through Writing

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An Overview of a Coaching Programme Catered to Entrepreneurs or Owners of SMEs to help them effectively market themselves through writing.

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Marketing through Writing

  1. 1. Marketing through Writing: A Programme for Entrepreneurs
  2. 2. Programme Objective Enable & Empower New Entrepreneurs or Startup Founders with limited Marketing Budgets & Resources to Effectively Market their Businesses & Products through Writing
  3. 3. What? • Effective Marketing Through Writing: – Blogs – Articles – Social Media & Network Content – Website Content • Utilise Channels • Lower Costs • Effectively Reach Target Market
  4. 4. How? • A Personalised and Customised Coaching Programme • Flexible • 1-on-1 • Following the Philosophy: The Pen is Mightier than the Sword • 16 Hour Contact Time in Total (extendable) • Client Convenience a Priority
  5. 5. Why? • Universal Content, Customised Coaching • No Classroom • Programme Catered to fit specific needs of each client’s business • Programme Customised to Capitalise on each client’s strengths & attributes • Client Convenience a Priority • Economically Viable
  6. 6. Who? • For Founders or Owners of New Startups and Small-Medium Enterprises • Ideal for businesses with: – Limited Resources – Limited Budget – Limited People – Limited Visibility
  7. 7. Where & When? • At the place of Client’s convenience • At the time of Client’s convenience – Recommended that the prescribed 16 hours of Contact Time be completed within a 30 day period for optimum outcome
  8. 8. Outcomes • Never hire a copywriter again • Reach your target audience effectively without exuberant marketing expenditure • Cut reliance on outsourcing of your Marketing functions & activities
  9. 9. Logistics • Clients need: – a Laptop – internet Access – an email Account – Skype or Google Hangout • Contact time in-person (16 Hours): 1-to-1 • Online Delivery can be arranged if necessary – for clients outside Singapore • Language Medium: English
  10. 10. About the Coach • A pioneering Serial Blogger • Owner of 2 Startups in divergent fields • A Professional Social Media & Networking Strategist • Communication Specialist • Trained Journalist & Writer • Business Graduate with a Sales, Marketing & Management Consulting Background
  11. 11. Contact Person: Harish Shah Sole-Proprietor | Coach | Facilitator | Trainer | Motivational Speaker Mobile Phone: +65 9451 0637 Email: harish_shah@mind-evol.com www.mind-evol.com sg.linkedin.com/in/harishshah

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