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Ritual A type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time - wedding - religion celebrations - death - birthday - Valentine’s day, mother’s day - graduation Why rituals are important to marketing? Rituals tend to be replete with ritual artifacts (products and services)
The handling and performance of a sport car, with the comfort and space of a sedan
For Urban adventures, the sporty and agile RAV4 will be Able to take you anywhere your wanderlust leads you.
Innova: Spacious and luxurious appointed, the Innova offers unparalleled comfort for the entire family. Avanza: Versatile, stylish and specious, the Avanza is also surprisingly affordable
The rockers enjoyed Rock and Roll, and their style consisted of jeans, boots and leather jackets. They wore black leather and studs, had anti-authority beliefs, and projected an easy rider nomadic romanticism. The Rockers lived for the present, with a scruffy, masculine, ‘bad boy’ image. The rockers were essentially from the working class and despised any fashion. They each had the same hairstyle, shaggy with a bit of slick to it. Highway cafes are the hangout of the Rockers for the greasy foods and jukeboxes. Riding motorcycles was of the upmost importance, so they kept away from drugs and alcohol. The motorcycles were also modified or "souped up" in order to be in top racing form. Every Rocker had a ‘Triumph’ or a ‘Norton’, a brand of motorcycle.
Decision-making Process 16- Figure 9.1 (Abridged) Problem Recognition Information Search Evaluation of Alternatives Product Choice Outcomes Richard realizes that he dislikes his B&W TV Richard surfs Web to learn about TVs Richard chooses a TV with an appealing feature Richard compares models on reputation and features Richard brings home and enjoys his TV
16- Figure 6.5 Successive Sets Involved in Consumer Decision Making