OUTLINE: MARKETING PLAN
1.0 EXECUTIVE SUMMARY
2.0 SITUATIONAL ANALYSIS
2.1 MARKET ANALYSIS
2.1.1 Market Needs
- Benefits (...
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Marketing plan outline

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ini semua slide marketing strategik kelas sabtu ukm semester 1 2010/2011

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Marketing plan outline

  1. 1. OUTLINE: MARKETING PLAN 1.0 EXECUTIVE SUMMARY 2.0 SITUATIONAL ANALYSIS 2.1 MARKET ANALYSIS 2.1.1 Market Needs - Benefits (values) that are important to customers (current and new/emerging needs) 2.1.2 Market Trends 2.1.3 Market Growth 2.2 COMPETITION ANALYSIS - Competitors – strategy, and market share 2.3 SWOT ANALYSIS - Frm 2.1, 2.2, and Marketing Environments 2.3.1 Strengths 2.3.2 Weaknesses 2.3.3 Opportunities 2.3.4 Threats 3.0 MISSION AND OBJECTIVES 3.1 CORPORATE MISSION 3.2 MARKETING OBJECTIVES 3.3 FINANCIAL OBJECTIVES 4.0 MARKET TARGETING AND POSITIONING 4.1 TARGET MARKET - Target Market Profiles - Justification 4.2 PRODUCT POSITIONING - Point-of-Different - Point-of-Parity - State “Value Proposition” 5.0 MARKETING MIX STRATEGIES 5.1 PRODUCT STRATEGIES 5.2 PRICING STRATEGIES 5.3 CHANNEL OF DISTRIBUTION STRATEGIES 5.4 MARKETING COMMUNICATION STRATEGIES 6.0 SALES FORECASTING 7.0 MARKETING BUDGET 8.0 IMPLEMENTATION AND CONTROL 8.1 MILESTONE 8.2 MARKETING ORGANIZATION 8.3 CONTINGENCY PLAN

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