Cd6813 npd

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ini semua slide marketing strategik kelas sabtu ukm semester 1 2010/2011

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Cd6813 npd

  1. 1. STEP 1: IDEA GENERATION Ideas from various sources such as customers, sales force, R&D specialists, competing products, suppliers, retailers
  2. 2. STEP 1: IDEA GENERATION Ideas from various sources such as customers, sales force, R&D specialists, competing products, suppliers, retailers STEP 2: SCREENING Screening separates ideas with commercial potential from those that cannot meet company objectives
  3. 3. STEP 3: BUSINESS ANALYSIS Assessing the potential market, growth rate and likely competitive strengths. Concept testing subjects the product idea to additional study prior to its actual development – to measure consumer attitudes and perceptions about the new product idea
  4. 4. STEP 3: BUSINESS ANALYSIS Assessing the potential market, growth rate and likely competitive strengths. Concept testing subjects the product idea to additional study prior to its actual development – to measure consumer attitudes and perceptions about the new product idea STEP 4: DEVELOPMENT Converts an idea into a visible product – build prototype
  5. 5. STEP 5: TEST MARKETING To gauge consumer reaction To verify that the product will perform well in real-life business environment. If the product does well, the company can process to commercialization
  6. 6. STEP 5: TEST MARKETING To gauge consumer reaction To verify that the product will perform well in real-life business environment. If the product does well, the company can process to commercialization STEP 6: COMMERCIALIZATION Full-scale marketing

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