Speaking at Barcamp Kerala 11th Edition at IIM(K)

Social Media and Business Hari K T Bridge India 11th Barcamp Kerala @ Indian Institute of Management Kozhikode

Who am I ? Not a Business man, PHP Developer Technical Reviewer for Packt Publisher  PHP5 CMS Framework Development  Wordpress 3 Security Contributes to open-source projects  Aura Project for PHP 5.3 Scribbles @ harikt.com Writer : Recently wrote an article for Sitepoints phpmaster.com

What about you? Developer Entrepreneur Others

What am I talking ?? From a developer perspective  Intergrating social media on your ecommerce site You may be familiar with this Already may be utilized Supporting your busines via tweet

Simple as Love or Hate ? Artificial Intelligence Login Increase Business ?

Registration Normal registration Utilizing social media ( FB, Twitter, Google etc ) Case Study  flipkart  Infibeam

Flipkart Simple and Easy registration process

InfibeamNormal Login +Social Media

What are the advantages ? Single click signon Dont want to remember username/password Know user Interests on first login itslef  Eg : Utilizing FB Interests Buyer habits can be predicted Recommendations based on interest

Customers who brought ….

What you get from Facebook?

Eg of Facebook Likes

Disadvantages Only if you are using Social Media  Normal registration must be there Do you love sharing your data ?  Consider FB  FB gives data for allowed permissions  Do you really care when you click allow access?  Data → Information

3rd party Support Support on a tweet is awesome

Remember Dont relay compeletly on 3rd party tools

Easy integrationChanges in APIBored ?Relying on 3rd party

Thank you Questions ?

Thanks Trademarks and Copyright to repective owners Please try to learn and explore it for good :-) . If any of one has trouble with the pictures in the slide. Please contact me , I will remove it.

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Speaking at Barcamp Kerala 11th Edition at IIM(K)

by Hari K T on Nov 22, 2011

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Speaking at Barcamp Kerala 11th Edition at IIM(K) — Presentation Transcript