Your SlideShare is downloading. ×
0
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
SiteAnalytix
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SiteAnalytix

903

Published on

Real-time Web Analytics solution which can beat Google Analytics hands-down

Real-time Web Analytics solution which can beat Google Analytics hands-down

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
903
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SITE ANALYTIX – Revealing the truth By Ideas Software & Consulting Private Limited Nurturing Thoughts. Delivering Value Private & Confidential
  • 2. Portal Eco-system Private & Confidential Deployment Manager ISP NoC Page Designers Product/Service Business Managers SEM/SEO Consultant Online Ad Agency Creative Web Master Develop Deploy Manage CIO – Enterprise Systems Marketing Analyst Internet Traffic Analytics Agency The Netizens Build Effective Design for Personalized Content Aesthetics & Usability, Site Flow & Structure Errors & Links Capacity Planning, Traffic, Response Time Scalability, Integration Visitor, Visits, Visit Length Stickiness, Loyalty, Referrers Ad Impressions, Click-Throughs Keywords, Search,
  • 3. External Environment to Portal
    • Advertisers/Ad Agencies
    • SEO/SEM
    • Web Analytics Solution Providers
    • Netizens
    Private & Confidential
  • 4. Are portals different?
    • Information
      • Ad Revenues
    • Infotainment
      • Ad & Transaction based Revenues
    • Commerce
      • Majority being Transaction based Revenues
    • Lead Generation
      • Eg: Sun,IBM
    • Support/Self-service
      • Microsoft Help
    Private & Confidential
  • 5. Key Success Factors for Portals
    • Business
      • Advertising Revenue
      • Number of Business Services
      • Geographical Area of Presence
      • Number of Transactions
    • Customer
      • Relevance of Content
      • Taxonomy & Presentation
      • Security & Privacy
      • Ease of Transactions
    Private & Confidential
  • 6. Dependencies
    • Analysts
      • Web Analysts
      • Search Engine Optimisers
      • Search Engine Marketers
    • Advertising & Marketing
      • Advertisers
      • Ad Agencies
    • Vendors
      • Principals
      • Distributors
    • Customers
    Private & Confidential
  • 7. Life Cycle Challenges Private & Confidential IDENTIFY BUSINESS SERVICE/MARKET Attract Advertisers (Ad servers / Ad campaigns) Generate Traffic (Measure ,Analyze &Act)
  • 8. Gap in the Eco-system
    • Analysts, Advertisers & SEO/SEM’s are operating as silos
    • Single platform for Portals & Advertisers
      • Transparent Bidding
      • Value for Money
      • Right Price for portal
    • Reliability of SEO/SEM
      • Measurement of Action
    Private & Confidential
  • 9. Site Analytix – Web Analytics Solution
    • the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
    • the formal discipline of studying user activities on a website or web application to understand how well it fulfils its objectives and meets the user requirements, and to seek ways to optimize it to become more usable, relevant and efficient .
    Private & Confidential
  • 10. Solution Architecture Private & Confidential Web User Community Web Server Farm INTERNET Log Files META DATA MART COMPUTATION SERVER REPORTS
  • 11. Solution Differentiators
    • Unique Architecture for Collation & Computation
    • Real time Reporting capability
    • Easy Deployment & Maintenance
    • Customizable Reports
    • Scalable & Distributed Architecture to support expansion
    Private & Confidential
  • 12. Reports – At a Glance Private & Confidential
  • 13. Site Summary – Snapshot Private & Confidential
  • 14. Page Views – By Business Service Private & Confidential
  • 15. Most Popular Pages- Across the web portal Private & Confidential
  • 16. Hourly Page Views – By Business Service Private & Confidential
  • 17. Finding Methods – For landing Page Private & Confidential
  • 18. Search Key Words – For landing page Private & Confidential
  • 19. Referring URL’s – India Info Private & Confidential
  • 20. Referring Domain Private & Confidential
  • 21. Hourly Visits Private & Confidential
  • 22. Visits By Date Private & Confidential
  • 23. Hourly Unique Visitors Private & Confidential
  • 24. Unique Visitors By Date Private & Confidential
  • 25. Unique Visitors By Page Private & Confidential
  • 26. Browser Type Private & Confidential
  • 27. Operating System Type Private & Confidential
  • 28. Average Time Spent on a Page Private & Confidential
  • 29. Geography Based Reporting Private & Confidential
  • 30. Hourly Page View Per Country Private & Confidential
  • 31. Details By State For a Country Private & Confidential
  • 32. Most Popular Pages For a Country Private & Confidential
  • 33. Private & Confidential THANK YOU

×