the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
the formal discipline of studying user activities on a website or web application to understand how well it fulfils its objectives and meets the user requirements, and to seek ways to optimize it to become more usable, relevant and efficient .
Private & Confidential
Solution Architecture Private & Confidential Web User Community Web Server Farm INTERNET Log Files META DATA MART COMPUTATION SERVER REPORTS