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Real-time Web Analytics solution which can beat Google Analytics hands-down

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  1. 1. SITE ANALYTIX – Revealing the truth By Ideas Software & Consulting Private Limited Nurturing Thoughts. Delivering Value Private & Confidential
  2. 2. Portal Eco-system Private & Confidential Deployment Manager ISP NoC Page Designers Product/Service Business Managers SEM/SEO Consultant Online Ad Agency Creative Web Master Develop Deploy Manage CIO – Enterprise Systems Marketing Analyst Internet Traffic Analytics Agency The Netizens Build Effective Design for Personalized Content Aesthetics & Usability, Site Flow & Structure Errors & Links Capacity Planning, Traffic, Response Time Scalability, Integration Visitor, Visits, Visit Length Stickiness, Loyalty, Referrers Ad Impressions, Click-Throughs Keywords, Search,
  3. 3. External Environment to Portal <ul><li>Advertisers/Ad Agencies </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Web Analytics Solution Providers </li></ul><ul><li>Netizens </li></ul>Private & Confidential
  4. 4. Are portals different? <ul><li>Information </li></ul><ul><ul><li>Ad Revenues </li></ul></ul><ul><li>Infotainment </li></ul><ul><ul><li>Ad & Transaction based Revenues </li></ul></ul><ul><li>Commerce </li></ul><ul><ul><li>Majority being Transaction based Revenues </li></ul></ul><ul><li>Lead Generation </li></ul><ul><ul><li>Eg: Sun,IBM </li></ul></ul><ul><li>Support/Self-service </li></ul><ul><ul><li>Microsoft Help </li></ul></ul>Private & Confidential
  5. 5. Key Success Factors for Portals <ul><li>Business </li></ul><ul><ul><li>Advertising Revenue </li></ul></ul><ul><ul><li>Number of Business Services </li></ul></ul><ul><ul><li>Geographical Area of Presence </li></ul></ul><ul><ul><li>Number of Transactions </li></ul></ul><ul><li>Customer </li></ul><ul><ul><li>Relevance of Content </li></ul></ul><ul><ul><li>Taxonomy & Presentation </li></ul></ul><ul><ul><li>Security & Privacy </li></ul></ul><ul><ul><li>Ease of Transactions </li></ul></ul>Private & Confidential
  6. 6. Dependencies <ul><li>Analysts </li></ul><ul><ul><li>Web Analysts </li></ul></ul><ul><ul><li>Search Engine Optimisers </li></ul></ul><ul><ul><li>Search Engine Marketers </li></ul></ul><ul><li>Advertising & Marketing </li></ul><ul><ul><li>Advertisers </li></ul></ul><ul><ul><li>Ad Agencies </li></ul></ul><ul><li>Vendors </li></ul><ul><ul><li>Principals </li></ul></ul><ul><ul><li>Distributors </li></ul></ul><ul><li>Customers </li></ul>Private & Confidential
  7. 7. Life Cycle Challenges Private & Confidential IDENTIFY BUSINESS SERVICE/MARKET Attract Advertisers (Ad servers / Ad campaigns) Generate Traffic (Measure ,Analyze &Act)
  8. 8. Gap in the Eco-system <ul><li>Analysts, Advertisers & SEO/SEM’s are operating as silos </li></ul><ul><li>Single platform for Portals & Advertisers </li></ul><ul><ul><li>Transparent Bidding </li></ul></ul><ul><ul><li>Value for Money </li></ul></ul><ul><ul><li>Right Price for portal </li></ul></ul><ul><li>Reliability of SEO/SEM </li></ul><ul><ul><li>Measurement of Action </li></ul></ul>Private & Confidential
  9. 9. Site Analytix – Web Analytics Solution <ul><li>the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. </li></ul><ul><li>the formal discipline of studying user activities on a website or web application to understand how well it fulfils its objectives and meets the user requirements, and to seek ways to optimize it to become more usable, relevant and efficient . </li></ul>Private & Confidential
  10. 10. Solution Architecture Private & Confidential Web User Community Web Server Farm INTERNET Log Files META DATA MART COMPUTATION SERVER REPORTS
  11. 11. Solution Differentiators <ul><li>Unique Architecture for Collation & Computation </li></ul><ul><li>Real time Reporting capability </li></ul><ul><li>Easy Deployment & Maintenance </li></ul><ul><li>Customizable Reports </li></ul><ul><li>Scalable & Distributed Architecture to support expansion </li></ul>Private & Confidential
  12. 12. Reports – At a Glance Private & Confidential
  13. 13. Site Summary – Snapshot Private & Confidential
  14. 14. Page Views – By Business Service Private & Confidential
  15. 15. Most Popular Pages- Across the web portal Private & Confidential
  16. 16. Hourly Page Views – By Business Service Private & Confidential
  17. 17. Finding Methods – For landing Page Private & Confidential
  18. 18. Search Key Words – For landing page Private & Confidential
  19. 19. Referring URL’s – India Info Private & Confidential
  20. 20. Referring Domain Private & Confidential
  21. 21. Hourly Visits Private & Confidential
  22. 22. Visits By Date Private & Confidential
  23. 23. Hourly Unique Visitors Private & Confidential
  24. 24. Unique Visitors By Date Private & Confidential
  25. 25. Unique Visitors By Page Private & Confidential
  26. 26. Browser Type Private & Confidential
  27. 27. Operating System Type Private & Confidential
  28. 28. Average Time Spent on a Page Private & Confidential
  29. 29. Geography Based Reporting Private & Confidential
  30. 30. Hourly Page View Per Country Private & Confidential
  31. 31. Details By State For a Country Private & Confidential
  32. 32. Most Popular Pages For a Country Private & Confidential
  33. 33. Private & Confidential THANK YOU
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