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Social media Marketing

Social media Marketing



Fundamentals of Social Media Marketing

Fundamentals of Social Media Marketing



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    Social media Marketing Social media Marketing Presentation Transcript

    • Social Media MarketingFundamentals of Social Media
    • What is Social Media“Any online media that allows users to interact with one another.”Social Media is all about Conversation.
    • Social Media is mainstream
    • Social MediaProvides new marketing opportunities
    • The consumer is now in control of your brand
    • Can people find you?
    • Social Mediawill be at the heart of marketing
    • Social MediaIs about LISTENING and PROVIDING VALUE.
    • Social MediaIs now a two-way road
    • Keep it simple!
    • Plan accordingly
    • Research. Educate. Get inspired.
    • Set your business goals & objectives.
    • Secure your brand’s online identity.
    • Set the ground rules.
    • Benchmark against your competitors.
    • Jump in and get started!
    • Listen!!!
    • Social Media Marketing is LISTENING
    • Listen FORYour brand.Your product or services.Industry Terms.
    • What differentiates your products and services?
    • Are you theNEW FISH in town?
    • Ask them: “How can WE help?”
    • .EMPOWER them
    • They will happily tell others.
    • Gather FEEDBACK
    • Take Action !
    • Familiarize your BRAND
    • Your WEBSITE needs to provide value
    • It’s all about the consumers now.
    • Be transparent and authentic. People want to engage with you as a person. Theyaren’t interested in talking to a ‘company’.
    • Assess
    • Set goals and objectives.It will help measure your success.
    • Prioritize your business objectives
    • Identify your Goals
    • • Analyze the traffic on your site.• Maintain a Company Blog.• Monitor your Social presence.
    • Make your customers LOVEyou
    • Organize your information.
    • Report on a regular basis.
    • How to find time for social media marketing?
    • Build it into your daily routine
    • The internet never sleeps
    • Efficiency is key
    • A person with an intense interest inparticipating in social networks may help you.
    • Start small and GROW it!
    • Three goldenNuggets•Social Media is mainstream.•Social Media Marketing is about listening and providingvalue.•Social Media changes the way you market – forever.