Qr Code Marketing

QR Code Marketing 1

What is QR Code• A QR code or Quick Response code is a type of two-dimensional code designed to be read by smartphones with the help of QR Code Readers. 2

How it works?• A mobile phone with a camera & internet connectivity• A QR Code Reader 3

What all you can embed in a QR Code Text■ URL/Link■ Phone Number■ SMS QR Codes■ vCard■ vCalendar■ Google and Bing Maps■ Raw Geological Coordinates■ Youtube■ Connect to WIFI network for Android Devices■ Paypal Buy Now■ Social Media■ iTunes Link 4

Best QR Code Generator 5

http://qrmobilize.com/■ Ability to add Facebook User or Facebook Page■ Ability to add Twitter■ Can add over 15 other social networks including Google +■ Mobile friendly landing page that works on most mobile phones■ Built with businesses in mind■ 6 different themes to choose from for your mobile landing page■ Clean and simple design 6

Text QR Codes■ URL/Link QR Codes■ Phone Number QR Codes■ SMS Message QR Codes■ vCard QR Codes■ Google Maps QR Codes■ Paypal Buy Now QR Codes■ Social Media QR Codes■ iTunes Link QR Codes■ Youtube QR Codes■ Connect to WIFI network for Android Devices QR Code 7

QR Codes in real time practice 8

in Movies Posters 9

in Packaging 10

in Advertising 11

in Real Estate 12

in Print Ads 13

in Sports 14

in TV Channels 15

in Automotive 16

Success Stories ofQR Campaigns 17

Ford Focus Hunt Ford created the “Ford Focus Hunt” which asked users to scan a new QR Code each day and collect badges that signify a unique benefit of the Focus.The user would automatically add a new badge each time they scanned a new code – once they collect all five, they are entered to win VIP tickets to the Webby awards. 18

American Airlines American Airlines placed 2D codes on outdoor media in major US airports, providing an immediate link to more information when travelers needed it most. This helps to provide real time flight status, gate information, and a reservation portal. 19

Touchstone Pictures The movie, Surrogates, by Touchstone Pictures, gave readers and easy way to win tickets to the premier by scanning a code from a magazine ad. Just scan the code, enter email and name from a mobile site, and youre entered! 20

Morgans Hotel Morgans Hotel promoted their 25th Anniversary with a code that linked to a discount offer and information on their properties. 21

Nike ScanLife placed 2D bar codes on special collector posters and in retail locations in Manila. In two months of the campaign, Nike received 30,000 scans, 42,000 content downloads, and 96,000 page views of its mobile site. All of the traffic was attributable to the 2D bar codes. 22

Intel Intel placed an ad in Wired Magazine which was ScanLife activated. The reader could scan the code to see a video which was just released from the Consumer Electronics Show. The video showed how Intels processors could be used in the not so distant future. Hundreds of people scanned the ad over a 4- week period. 23

Fanta Fanta placed codes on commuter outdoor media and magazine ads which linked to a fun, 15-second blooper video. The clip was changed out every week so you never know what youre going to see. 24

Volkswagen A number of 2D codes were placed on the national brochures for the GTI and Golf. Each codes linked to a different experience including a driving video, additional feature photos, and a connection to VWs soccer affiliation. 25

Indian BrandsUsing QR Codes 26

PC Quest Magazine 27

BlackBerryMessenger 28

Jet Airways 29

Aliens Group Aliens Group, Hyderabad used QR Codes in TOI, 14th May to showcase the video of its property Aliens Space Station. 30

Hyundai VernaHyundais Fluidic Verna Ad in TOI on 12th May contained a QR Code whichdirects to a nice overview of the car. 31

Hero Moto Corp Largest visibility QR Code campaign was done yesterday by Hero Moto Corp (previously Hero Honda).. The QR Code appeared on almost all leading newspapers having full page advert. Whats your view on the campaign? 32

Patel Realty Group Heres another QR Code published in the newspaper ad of a Realty Group in DNA dated 17/12/2010... The code contained an youtube URL containing customer feedback video.... 33

QR Code Statistics 2011 34

http://harious.com	910
http://www.linkedin.com	16
http://paper.li	4
http://www.copyscape.com	2

Qr Code Marketing

by Hari B Nair

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