Daimler buys into agusta as motorbike and car

1. Daimler buys into Agusta as
motorbike and car tech converge
Presented by
Hari hara sudhan R

2. Flow of my Presentation
• Profile of Daimler
• Profile of Agusta
• About the deal
• Why Agusta
• Benefits to Daimler
• SWOT analysis
• Revenue by Division
• conclusion

3. Profile of Daimler
• Industry: Automotive
• Founded: 1926
• Head quarters: Stuttgart, Germany
• Product: Automobiles, commercial vehicles
• Area served: world wide

4. Profile of Agusta
• Industry: Motorcycle manufacturing
• Founded: 12 February 1945
• Head quarters: Varese, Italy
• Founder: Giovanni Agusta

5. About the deal?
• 30 million Euro
• 25% of Acquisition
• Hybrid vehicles
• Primary focus
• In order to maximize the Revenue

7. Why Agusta
• Technology
• Safety
• 75 world championship
• Light weight engines
• Lower emission
• Engines in Hybrids

8. Benefits to Daimler
• Super bikes
• 3 cylinder engines
• Anti-pollution
• Range extender

9. Strength
Brand name
Extensive production
Large scale
Technology
Weakness
After sale service
SWOT
Opportunities
Increase in demand
Product refinement
Threats
New entrants
Bargaining power
Substitute goods

10. Revenue by Division
29.7
16.3
8
2.4
0.9
3.5
31.5
17.8
8
2.5
1
3.8
6
9
0
2
12
2013
2014
%change
8
35
30
25
20
15
10
5
0
Daimler Group Mercedes-Benz
Cars
Daimler Trucks Mercedes-Benz
Vans
Daimler Buses Daimler Financial
Services

12. conclusion
• As daimler is going to make up the production
of cars by using the technology provided by
agusta

13. Reference
• NDTV Auto NewsMercedes-AMG buys 25%
share in MV Agusta
• The Economic Times – 31 october 2014
• Daimler AG
• Agusta mv
• ETauto.com
• Drivespark - october 29 2014
Thank you