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Social Media for HR

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How can HR departments use social media to meet their objective of recruitment

How can HR departments use social media to meet their objective of recruitment

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    Social Media for HR Social Media for HR Presentation Transcript

    • Social Media
      and HR Landscape
      HareeshTibrewala
      hareesh@socialwavelength.com
    • Agenda
      What is Social Media
      Key Social Media Platforms
      Social Media for HR engagement
      Case Studies
    • What is Social Media
    • What is Social Media?
    • Accha….Facebook?!

    • Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.
      Affinity to groups
      why
      Making new friends
      Displaying Creativity
      Keeping in touch
      Exhibitionism
      Getting validation
      Paying it forward
      Altruistic impulse
      Peer pressure
      how
      Blogs
      User generated videos and podcasts
      Social networking sites
      wikis
      Ratings and reviews
      tagging
      widgets
      Forums and message boards
      RSS
    • How Big Is It
    • 160 million global visitors
      Every minute – 20 Hrs worth of new video uploaded
      If Facebook was a country.
      Population? > 500 million!
      The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!
    • Time to reach 50 mn users
      38 years
      13 years
      4 years
      3 years
      1 year
    • 80% Fortune 500 companies use LinkedIn for recruitments
      You Tube is the worlds second largest search engine
      80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad
    • Fastest growing segment on FB is ladies (55-65 years)
      Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway
      Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.
    • Wikipedia has more than 13 million articles
      Some studies show it's more accurate than Encyclopædia Britannica
      78% of these articles are non-English.
      Facebook users translated the site from English to Spanish via a Wiki in less than two weeks and cost Facebook $0.
    • 1.5 million pieces of content (photos, posts, blogs, web links) are shared on FB daily
      25% of search results for the world's top 20 largest brands are links to user-generated content
      What happens in Vegas stays on ………...
      YouTube, Flickr, Twitter, Facebook...
      ,

    • listening
      Your brand is what your customers say it is.

      speaking
      Speaking is about starting a conversation.

      engaging
      Customers engaging with you, as well as each other.

      evangelizing
      Evangelize your customers and transform your relationship with them

      adopting
      Adopting Social Media practices and changing the way your company operates.
    • Key Social Media Platforms
    • LinkedInProfessional networking siteShare ideas and opportunities100 mn users worldwide, 9 mn in India
    • FacebookMaking friends, networking, sharing interesting things500 mn users worldwide, 22 mn in India
    • TwitterReal time information network Users share what is happening right now : “What is trending ?” 160 mn users worldwide, 5 mn in India
    • YouTubeVideo sharing platform : Users create videos and uploadWorlds 2nd largest search engine : Is your brand there on YouTube ?
    • FlickrPopular photo sharing platform
    • SlideShareDocument sharing platformCreate thought leadership, gain knowledge
    • WordpressBlogging platformBe yourself : Share yourself
    • Social Media and HR
    • New Talent Acquisition
      Monitor conversations
      What do employees look for
      What is the perception about your company
      What is the perception about competition
      Show case organisation culture
    • New Talent Acquisition
      Effective usage of Linkedin
      80% of Fortune 500 companies used LI for recruitment
      9 million profiles from India
      Make job postings
      Search for profiles
      Paid service
    • New Talent Acquisition
      Effective usage of LinkedIn
      Find out
      Who knows the candidate
      Who the candidate knows
      Validate the resume
      Look up recommendations
      Understand thought leadership potential
    • New Talent Acquisition
      Videos on work culture on YouTube
      Employee videos about how they feel at work
      Corporate outings pictures and videos
      Avatar based animated game : explore us
      Blog that talks about life at the company
      Career growth showcased
      Star performers talking and sharing
      Ask for referrals via Twitter, Facebook, LinkedIn
    • Show case Culture
    • Existing Team Members
      Social Media is new-age knowledge management system
      Use in-house Social Media tools to
      Encourage knowledge sharing and creation
      Self organised internal focus groups
      “Borderless” organisation culture
    • Existing Team Members
      Encourage communication with external world
      Set up Corporate Social Media policy
      Identity disclosure
      Spamming, communication style
      Copyright issues
      Corporate sensitive issues
      Respect for the other person
      Honest, authentic
      Avoid flame zone
      Training is essential
    • Existing Team Members
      Internal Company HR blog
      Leadership Communication
      Work culture / environment
      Vision for future
      New growth aveneues
      Amplify positive news
    • Alumni Network
      Create Social Networking platform
      Make former employees brand ambassadors
      Will serve as useful referral points
      Brand advocacy
    • Alumni Network
    • Case Studies
    • Advocacy Programs
    • Dell Employee Storm
    • Dell Employee Storm
      Separate platform for employee engagement
      3000 ideas generated
      45,000 votes on those ideas
      200 implemented till date
    • Talent Identification contest
    • Deloitte Employee Film Festival
      “Whats your Deloitte”
      Employees submitted 370 films for YouTube
      Building Deloitte brand in the community
      Helping recruitment exercise
    • AT&T Blog
      Calm cool connected parent blog
      Targeted for AT&T working parents
      Identified issue of common interest
      Created community and bonding around that
    • Best Buy
      170,000 employees, 50Bn sales, 3000 locations US, UK, Europe
      Employees spread message about a sale via their twitter id
      Employees directly communicate with customers and create a “personal” touch
    • Best Buy
      Internal Social Network
      Best ideas from team members on how to grow the company
      Direct communication channel between sales force (closest to ground reality) and management (decision makers)
      Huge kick for employee motivation
    • About Us
      Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management).
      For more information visit www.socialwavelength.com
    • Questions?
      If you need a copy of this presentation, please leave your business card. We will email it to you.
      Hareesh Tibrewala
      Jt. CEO, Social Wavelength.
      hareesh@socialwavelength.com
      Company blog: blog.socialwavelength.com
      LinkedIn: linkedin.com/in/hareeshtibrewala