Electric bikes, YO Bykes
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Electric bikes, YO Bykes

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Electric bikes, YO Bykes

Electric bikes, YO Bykes

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Electric bikes, YO Bykes Electric bikes, YO Bykes Document Transcript

  • May 26, 2012 [Global Business School] AcknowledgementThis project report is incomplete without the expression of appreciation andgratitude to the people who made it possible it gives us a great happiness andsatisfaction if we express our sincere thanks to the people who made itpossible.We would take pleasure in acknowledging Mr. Mahesh Patel The owner ofYo Bykes Showroom, Hubli.We would like to express our deep sense of gratitude to Mrs. Keerti Kulkarnifaculty of Global Business School who gave us their valuable suggestions fromtime to time.Last but not the least we appreciate and thank all those people who contributedto this project directly or indirectly.Marketing Research Page 1
  • May 26, 2012 [Global Business School] EXECUTIVE SUMMARYThe marketing research was carried in hubli in order to understand thecustomer awareness about YO-BYKES, buying behavior, to analyze themarket situation, impact of promotion on sales, to analyze the perception ofcustomers regarding electronic bikes.YO BYKES an electronic two wheeler bike is facing problem to capture themarket in hubli city. It‟s also facing problem in the areas of promotionalactivities and sales.Even customers were visiting to show room but not ready to purchase the bikebecause Bank loans were not available to purchase and there was noregistration for bikes.Our main targeted customers were youths and working men and women.In order to increase the sales, Yo Bykes Company has to give importance topromotional activities and sales. In order to make it easy for customers it has toopen more outlets.Marketing Research Page 2
  • May 26, 2012 [Global Business School]CONTENTS Sl.No Contents A. INTRODUCTION. I. a) Marketing Problem b) Marketing Research problem c) Marketing Research objectives d) Need for the study II. B. BODY OF THE REPORT. a) Type of research design. b) Data collection method. c) Sources of primary and secondary data. d) Measurement techniques. e) Sampling design. C. Questionnaires analysis. III. 1. Limitations IV. 2. Suggestions 3. Conclusion . Questionnaire V. VI. BiblographyMarketing Research Page 3
  • May 26, 2012 [Global Business School] INTRODUCTIONAbout Electrotherm: Electrotherm (India) Ltd. Has been engineering metal melting industry since1983. In Electrotherm from inception, R&D has been our core competency with a common focus ondeveloping and adopting technologies to customize customer needs making it a key driver in our Multi-Divisional growth story. Electrotherm is the only Indian company with indigenously developed worldclass technologies of global scale. Our team focused with a Customer First attitude believes technologyshould be right-sized, with the process designed to minimize waste and selected to enhance productperformance with an embedded attitude of customizing engineering and metallurgical solutions tocustomers that made Electrotherm grow into one of the market leaders in the metal melting industries inIndia and globally. Electrotherm today is a Multi-divisional ISO 9001:2008 certified global Companyholding a 2,500,000 kW market share in the metal melting industry globally. Electrotherm is a researchdriven company with an appreciating asset in intellectual capital its primary source of our multi-divisional growth story. The company has developed robust processes with inbuilt learning andcontinuous improvements in every job performed. This develops effective product lifecycle managementand is the foundation of our product innovations to ensure our customers achieve their top line growth.Engineering innovations for the global metal melting industry has been possible due to our focused2,607 employees with a State-of-the-art manufacturing facilities and R&D centre manufactures a widespectrum of products for the metal melting industry and electric vehicles & are manufactured in fourdifferent divisions of the company. Our products continually undergone research and developmentleading to innovations of global scale to suit the changing global environment or the customerrequirements. The Customer Focus of each division in manufacturing is in tandem with the R&D toensure our customers achieve their objectives for top line growth. The major critical customized parts are manufactured in house under stringent quality controlmanagement and the finished products tested to withstand laid out quality parameters with Just-In-Timedelivery management principle to prevent customer installation & operational cost overruns makeachieving deadlines a reality. The real responsibility at Electrotherm is to care for your installedequipments work with a zero down time objective. This principle of servicing our customers any timeanywhere has made us a truly global company. We cater to the domestic market while exports formmajor component of our turnover.Marketing Research Page 4
  • May 26, 2012 [Global Business School] We service the global markets around the world with specific focus upon Middle East, Turkey,Pakistan, Bangladesh & Africa while catering to 31 countries around the world. Electrotherm commandsmore than 50% market share in induction melting equipments used by the engineering and automotiveindustry in India. Electrotherm is a truly global company taking social responsibility in its stride as Noengines means no pollution says Mr. Mukesh Bhandari, Chairman & Chief Technology Officer,Electrotherm (India) Ltd. A socially responsible Corporate Professional, who dreams to electrify theautomotive and power sector-major polluters of the environment. Electrotherm has taken the first step incommitting to making a pollution free world by introducing the YObyke electric scooters and setting upthe wind farms and solar power plants and is also working upon to introduce electric three wheelers andhybrid bus. Present Products Range Induction Melting Furnaces Induction Melting & Holding Furnaces Electric Arc Furnaces Submerged Arc Furnace Metal Refining Konverter Ladle Refining Furnaces Induction Heating & Hardening Equipments Electro DI Pipes Electric Scooter Steel, Special Steels & Stainless Steel Electro TMT Plus Bars TransformerMilestones1983ELECTROTHERM received its - first order - of 350 KW/ 500 KG.1984Designed and developed India‟s first Indigenous Solid State Generator of 1200KW.1989ELECTROTHERM enters GLOBAL MARKET – Received orders from Ethiopiaand Bangladesh.Marketing Research Page 5
  • May 26, 2012 [Global Business School]1992Developed & commissioned India‟s first Integrated Stainless Steel manufacturingline incorporating MF Induction Melting Furnace, Metal Refining Konverter andDC Ladle Refining Furnace at Viraj Alloys Ltd.2004Developed & Commissioned India‟s largest M.F. Induction Melting Furnace of 25MT at Bhagyalaxmi Steels, Aurangabad.2005AMA-Outstanding Entrepreneur Of The Year Award – 2005” in recognition of thecontribution to industrial developments in India.2007Automotive Product of the Year (Yo Bykes).2008Developed & Commissioned India‟s largest Induction Melting Furnace of 30 T forKalika Steels, Aurangabad.2009Developed India‟s largest Induction Melting Furnace of 40 T for Mahalaxmi Steels,Aurangabad.Marketing Research Page 6
  • May 26, 2012 [Global Business School]ELECTROTHERM IN INDIAELECTROTHERM (India) Ltd was the 1st company to launch Electric two-wheeler under the brandname of YObykes in India in organized manner. Today YObykes is India‟s largest selling electric twowheeler brand with largest customer base. In a short span of 2.5 yrs ELECTROTHERM has successfullydeveloped largest Sales and Customer Service network of more than 200 YOWorld (Sales, ServiceSpares Facility). ET has already established state-of-the-art manufacturing facility with capacity toproduce 2, 88,000 units per annum at Kutch in Gujarat. In-house production of key component as well asin-house R&D facility provides an extra edge to ET to launch newer high powered vehicle to cope upwith rising market demand without compromising on quality. In the very 1st year of its launch YObykeswas awarded as „Automotive Product of the Year 2007‟ by OVEDRIVE (India) a leading automobilemagazine. ET is the only electric two wheeler manufacturing company to receive the prestigiousmembership of „Society of Indian Automobile Manufactures‟ (SIAM) Management - ElectrothermName Designation Chairman & Chief Tech. Officer Mukesh Bhandari Joint Managing Director & CEO Avinash Bhandari Managing Director Shailesh BhandariNarendra Dalal Whole Time DirectorMadhusudan Somani DirectorPradeep Krishna Prasad DirectorSudhir Kapur DirectorMarketing Research Page 7
  • May 26, 2012 [Global Business School]Two Wheeler Industries in India:Two wheelers have a special place on the Indian roads. They are extremely popular and versatilenot only as passenger carriers but also as good carriers. India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth.The country stands next to China and Japan in terms of production and sales respectively.Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large sharein the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be thefavorite among the youth generation, as they help in easy commutation.Large variety of two wheelers is available in the market, known for their latest technology and enhancedmileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.Indians prefer the two wheelers because of their small manageable size, low maintenance,Pricing and easy loan repayments. Indian streets are full of people of all age groups riding a twoWheeler. Motorized two wheelers are seen as a symbol of status by the populace. The twoWheelers in India are the second largest producer and manufacturer of two-wheelers in the world.It stands next only to Japan and China in terms of the number of two-wheelers produced andDomestic sales respectively. Indian two-wheeler industry has got spectacular growth in the lastfew years. Indian two-wheeler industry had a small beginning in the early 50s. The AutomobileProducts of India (API) started manufacturing scooters in the country. There are many two-wheelerManufacturers in India. Major players in the conventional 2-wheeler industry are HeroHonda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).Demand DriversThe demand for two-wheelers has been influenced by a number of factors over the past fiveYears. The key demand drivers for the growth of the two-wheeler industry are as follows: _ Inadequate public transportation system, especially in the semi-urban and rural areas;_ Increased availability of cheap consumer financing in the past 3-4 years;_ Increasing availability of fuel-efficient and low-maintenance models;_ Increasing urbanization, which creates a need for personal transportation;_ Changes in the demographic profile;_ Difference between two-wheeler and passenger car prices, which makes two-wheelers the Entry level vehicle;_ Steady increase in per capita income over the past five years; and_ Increasing number of models with different features to satisfy diverse consumer needs.India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms ofproduction and sales respectively.Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large sharein the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be thefavorite among the youth generation, as they help in easy commutation.Large variety of two wheelers is available in the market, known for their latest technology and enhancedmileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.Marketing Research Page 8
  • May 26, 2012 [Global Business School]About YO BYKES:With the hike in the automobile fuel prices straining your budget, it is only wise to look at new source ofeconomical, pollution-free, safe and easy to handle mean of personal transport. YObykes are battery-operated, economical, and Zero Tail Pipe Emission two wheelers. YObykes are based on electricaltechnology where the rechargeable battery replaces the conventional engine. YObykes can be charged aseasily as a mobile phone wherever electric power connection is available. Once fully charged Yobykescan travel up to 75kms* in one charge depending on the load, speed & road condition. What‟s more, for afractional cost of just Rs 50 YObykes can runs for 500kms*. This means forever freedom from theexpensive petrol.Unlike petrol two-wheelers, the eco-friendly YObykes don‟t add to your city‟s air-pollution and noise-pollution. This is because YObykes are battery-operated Zero Tail Pipe Emission two wheelers (ZEV‟s),which prevent harm to the environment and make the earth a better place to live in. With increasing global warming and petrol prices, an alternative is needed to fulfill ourtransportation needs. YObykes offers this alternative - an economical, eco-friendly and convenient optionto commute - a „No-Petrol‟ two-wheeler that won the „Overdrive Automotive Product of the Year 2007‟award. Electrotherm (India) Ltd was the first company to launch the electric two-wheelers in organizedmanner in India and during the first year after the launch (2006), the company successfully developed thelargest distribution network consisting of 3S facilities for sales, service & spare parts selling. Yo is fromIndus Electrotrans which is a division of Electrotherm India .Yo Bykes is the first electric Scooter to belaunched in Indian market. Launched in 2006, this brand is a market leader in the Rs 500 crore electricscooter market in India. Within the span of four years, the company has won the trust of over 75,000 customers bybringing in latest and innovative technologies and redefining the electric vehicle market inIndia.Asserting that for the success of environment friendly electric vehicles, government support ismust, Mr. Shailesh Bhandari, Managing Director, Electrotherm India Ltd., said, „Government support isvery critical for the growth of the electric two wheelers in India; China is the biggest example. Currentlyin China, there would be more than 50 million vehicles on road, and this has happened due to theGovernment support by way of lower taxes.Marketing Research Page 9
  • May 26, 2012 [Global Business School] Much needed Government support has already started coming in from a few environmentallyconscious states like Delhi, Rajasthan, Chattisgarh, Lakshadeep, West Bengal etc. to name a few, in theform of RTO exemption / reduction, VAT reduction and subsidies to consumer in the order to promoteelectric two wheelers. More state/central government support in this direction will encourage even more customers tostart using this cost effective and pollution-free vehicle‟ Commenting on the E2W category, Mr. ShaileshBhandari, Managing Director, Electrotherm (India) Ltd., said, „Electric two wheelers are still perceivedas low quality, less reliable products in India. This has happened due to initial offerings from varioussmall time players, especially from traders. These products were purely imported, having low specs, lowspeed. But market consolidation has already started; many unorganized players (traders - who wouldimport batteries from china and assemble EV locally) have already exited from the market.Currently there are 8 models offered by YO-BYKESMarketing Research Page 10
  • May 26, 2012 [Global Business School]Marketing Research Page 11
  • May 26, 2012 [Global Business School]Features of YO BYKES:  Yo bykes are ECO friendly , as there is no emission of smoke.  Charged by electricity.  Suitable for short run distance.  Light weight or carries less capacity.  Friendly user.  Cost saving.Marketing Research Page 12
  • May 26, 2012 [Global Business School]  Marketing research problem: 1. Bank does not provide loans for electronic bikes 2. Light weight vehicle 3. Low speed 4. Only 1 service station 5. No specialized mechanics 6. No insurance & No registration provided for bike 7. Problem with the targeted customers. 8. YO Bykes have no resale value compare to petrol scooters.  Marketing research objectives: To find out customer awareness about electronic bike. To find out the reason why customers won‟t prefer electronic bike. To find out the factors influencing the decline in sales of electronic bike To find out market share of electronic bike in Hubli-Dharwar city. To find the customers behavior or willingness to buy electronic bike after creating awareness of Yo-Bykes Need for the study: 1. To know the market conditions of electronic bikes. 2. To know the perception of customers regarding YO BYKES. 3. To know the sales of yo bykes.Marketing Research Page 13
  • May 26, 2012 [Global Business School] Types of research designing:The pilot survey was conducted with the sample size of 10 despondences in order to testthe type of data what we gathered. On the basis of response, questionnaire was prepared.The pilot survey helped us to know the area we need to bring changes in the questionnaire.The final survey was conducted for 1000 respondents.The data obtained was analyzed by the SPSS one of the strongest tool for analyzing thedata. Data collection method: Data collection method Primary Data Secondary Data Internal ExternalMarketing Research Page 14
  • May 26, 2012 [Global Business School] SOURCES OF PRIMARY AND SECONDARY DATA(data collection)Primary source of data: The collection of primary data comprises of first hand data from thecustomers and at the point of purchase, direct interactions with the dealers, retailers offshowroom and focused group. Our primary data includes: Questionnaire Personal Interview with manager and experts in that field.Secondary source of data: Secondary data is already published or collected through magazines,newspapers, articles and other external sources. External data, on the other hand, was generated from internet.Measurement techniques used: As our research is purely subjected to exhibit the view of customers. In ourresearch we have used the following measurement techniques.  Ms excel coding sheet: in coding sheet the data from the questionnaire is stored and used for further analysis.  SPSS analysis: the tool for strong analysis for data collection.Marketing Research Page 15
  • May 26, 2012 [Global Business School]Questionnaire: This is the major source of primary data used for research, it has beendirectly collected from the respondents according to the sample size. It has detailedquestions on awareness, market share, sales and promotions. SAMPLING DESIGN:SAMPLING TECHNIQUES:A sample is a representative part of the population. In sampling technique, information iscollected only from a representative part of the universe and the conclusions are drawn onthat basis for the entire universe.DEFINE THE POPULATION:Sampling Unit: Simple Random Probability.Sampling Elements:Extent: HUBLI city.Marketing Research Page 16
  • May 26, 2012 [Global Business School] IDENTIFICATION OF THE SAMPLING FRAME:SPECIFYING SAMPLING UNIT:It is the „basic unit‟ containing the elements of the target population.SPECIFICATION OF SAMPLING METHOD:PROBABILITY SAMPLING: Simple Random SamplingSAMPLE SIZE: “1000”Sample size denotes the number of elements selected for the study. For the present study,1000 respondents were selected at random. All the 1000 respondents are two wheelerriders.DATA COLLECTION METHOD:Personal Interview Method: The team interviewed the manager and experts in that field toknow the reason for which the sale of the Electric bikes is low.Questionnaire: This is the most important source of our research as our research is purelysubjective and exhibits the view of the customers. The format of our questionnaire isstructured.Marketing Research Page 17
  • May 26, 2012 [Global Business School] Q2. Age of the respondents.Interpretations :From the above Pie chart we found that out of 1000 respondents, 69.8% werebetween the age group of 18 to 25yrs, 20.5% were between the age group of 26 toMarketing Research Page 18
  • May 26, 2012 [Global Business School]33yrs, 3.2% were between the age group of 34 to 41yrs, 6.5% were above 41yrs ofage.Q3. GenderInterpretations :From the above Bar chart we found that out of 1000 respondents 74.2% are malesand 25.8% are females.Marketing Research Page 19
  • May 26, 2012 [Global Business School]Q4. Occupation of the peopleInterpretations :From the above Bar chart we found that out of 1000 respondents 54% people areothers, 23 % people are private employee, 15.4% are Self Employed and 7.6% areGovernment Employee.Marketing Research Page 20
  • May 26, 2012 [Global Business School]Q5. Income per monthInterpretations :From the above pie chart we found that out of 1000 respondents 52% people haveincome of below 10000, 24.9% have income between 11000 – 25000, 14.9% haveincome between 14.9%, 2.4% people have income above 40000 and 5.8% don’t earnmoney. The above Incomes are as per monthly basis.Marketing Research Page 21
  • May 26, 2012 [Global Business School]Q6. Size of the familyInterpretations :Marketing Research Page 22
  • May 26, 2012 [Global Business School]From the above Bar chart we found that out of 1000 respondents 51.4% people havea family size of 5-6, 34.2% people have below 4 members, 7.4% people have a familysize of 6-7 and 7% of people have more than 8 members in their family.Q7. What is the main source of financing while purchasing a two wheeler?Marketing Research Page 23
  • May 26, 2012 [Global Business School]Interpretations :From the above pie chart we found that out of 1000 respondents 44.3 % go for BankLoan as well as for Full Cash Payment. Others have a percentage of 11.4%.Q8. Do you own a two wheeler vehicle?Interpretations :Marketing Research Page 24
  • May 26, 2012 [Global Business School]From the above Bar chart we found that out of 1000 respondents 78.5% people owna two wheeler and 21.5% don’t.Q9. Members in a family legally eligible to ride two wheeler.Marketing Research Page 25
  • May 26, 2012 [Global Business School]Interpretations :From the above Bar chart we found that out of 1000 respondents 42.2% of peoplehave 2 family members who can ride a bike, 30.6% have 3 family members who canride a bike.Q10. On an average how many kilometers do you drive in a day?Marketing Research Page 26
  • May 26, 2012 [Global Business School]Interpretations :From the above Bar chart we found that out of 1000 respondents 35.5% of peopledrive their vehicle between 11 – 20 kms per day, 32.8% of people drive less than 10kms per day, 25.5% of people drive between 21 -30 kms per day and 6.2% drive formore than 30 kms.Q11. Are you aware about E-Bikes?Marketing Research Page 27
  • May 26, 2012 [Global Business School]Interpretations :From the above pie chart we found that out of 1000 respondents 28.3% people areaware of Electric Bikes and 71.7% are not.Q12. From which source did you come to know about electronic bikes?Marketing Research Page 28
  • May 26, 2012 [Global Business School]Interpretations:From the above Bar chart we found that out of 1000 respondents 71.7% of thepeople are not aware of Electric Bikes, 14.5% of people are aware throughNewspaper, 3.1% of people are aware through word of mouth, 7.4% of people areaware through Internet, 1% of the people are aware through Mazagines.Q13. Which brands of Electronic Bikes are you aware of?Marketing Research Page 29
  • May 26, 2012 [Global Business School]Interpretations:From the above Bar chart we found that out of 1000 respondents 71.7% of peopleare not aware, 12.7% of people are aware of YO – Bykes, 3.6% of people are awareof Hero, 4.2% of people are aware of Indus Elec-Trans, 4.4% are aware ofMahindra, 2.5% are aware of Avon and 0.9% of people are aware of TVS.Q14. After purchasing a bike for how many years would you prefer to use it?Marketing Research Page 30
  • May 26, 2012 [Global Business School]Interpretations:From the above Pie chart we found that out of 1000 respondents 35.7% of people usethe bikes for 5-6 years, 30.9% of people use for 2-3 years, 16.7% of people use formore than 7 years and less than 2 years.Q15. If you are willing to purchase a bike which one would you prefer?Marketing Research Page 31
  • May 26, 2012 [Global Business School]Interpretations :From the above Bar chart we found that out of 1000 respondents 71.4% of peopleare willing to buy petrol bikes and 28.6% are willing to buy electric Bikes.Q16. According to you which source of advertisement is more effective in Hubli toincrease sales of Electronic Bikes?Marketing Research Page 32
  • May 26, 2012 [Global Business School]Interpretations :From the above Bar chart we found that out of 1000 respondents 30.9% of peoplethink that Newspaper is the best source of creating awareness about Electric Bikes,27.9% of people through TV Ads, 15% through Hoarding, 10.3% through Salesperson, 8.3% people through Sponsoring events and 7.6% people through MobileMessaging.Q17. Do you think that sales of Electronic Bikes are doing well?Marketing Research Page 33
  • May 26, 2012 [Global Business School]Interpretations : From the above Pie chart we found that out of 1000 respondents 51.3% of people are aware of Electric Bikes and 48.7% of people are not.LIMITATIONS 1) The perception level of the people. 2) Availability of documents as a source of secondary information. 3) People are not willing to fill the questionnaireMarketing Research Page 34
  • May 26, 2012 [Global Business School] 4) Some of the respondents refuse to give the important information best known to them In spite of all these limitations best efforts have been put to make the report correct , genuine and fulfilling the objectives of the report.FINDINGS 1. 71.4% people are not aware about Electric bikes in Hubli City. 2. 28.6% people are willing to purchase Electric bikes in hubli city.SUGGESIONS There is need to bring more awareness of various other features of YO bikes in the mind of customer by advertising in newspapers and Tv ads. Not suitable for long rides Not suitable for youths. Good for learner and youths.Conclusions  There should be more charging points so that it can be easily charged conveniently.Marketing Research Page 35
  • May 26, 2012 [Global Business School]  More brand awareness should be created by adapting a proper promotion mix for Yo-Bykes through Television advertising, Road shows, Trade Fair, Hoardings  More display in showrooms and open up own showrooms in Hubli city.  The promotion of Yo-Bykes should be done rigorously to save petrol and diesel and it should be promoted as a vehicle which is Pollution free.  The speed factor has to be increased and the appearance has to be worked upon price is high.  The carrying capacity needs to be improved.  They should design the bikes in such a way that it attracts youths.  Bikes pick up and speed is relatively low.  Fed up of daily charging.  Fear of battery getting exhausted while travelling. QUESTIONNAIREDear Sir/Madam,Marketing Research Page 36
  • May 26, 2012 [Global Business School] We are the students of Global Business School. As a part of ourcurriculum we are conducting the research on the topic “Electronic Bikes”. I need your help and support to complete this research. The success ofthis research will depend on your trust and clear response. So kindly provide me youropinion to fill these questionnaires. I hereby declare that the information will be confidential and will notbe misused. 1) Name: ____________________________________________ 2) Age : _______ 3) Gender : a) Male b) Female 4) Occupation a) Government employee b) Private employee c) Self employed d) Others 5) Income Per Month a) Below 10000 b) 10000-25000 c) 26000-40000 d) More than 41000 6) Size of the family a) Below 4 Members b) 4-6 MembersMarketing Research Page 37
  • May 26, 2012 [Global Business School] c) 7-8 Members d) More than 8 Members 7) What is the main source of financing while purchasing a two wheeler? a) Bank loan b) Full cash payment b) Others 8) Do you own a two wheeler vehicle? a) Yes b) No 9) Members in a family legally eligible to ride two wheeler: a) 1Member b) 2 Members c) 3 Members d) more than 4 Members 10) On an average how many kilometers do you drive in a day? a) Less than 10 kms b) 11-20 kms c) 21-30 kms d) more than 31 kms 11) Are you aware about E-Bikes? a) Yes b) No If no, go to question no 14 12) From which source did you come to know about electronic bikes:Marketing Research Page 38
  • May 26, 2012 [Global Business School] a) Newspapers b) Magazines c) Internet d) Hoardings e) Pamphlets f) On road promotion g) Word of mouth 13) Which brands of Electronic Bikes are you aware of? a) Yo bykes b) Hero Honda c) Mahindra d) Avon e) TVS f) Indus Elec-Trans 14) After purchasing a bike for how many years would you prefer to use it? a) 0-2 Years b) 3-4 Years c) 5-6 Years d) More than 7 Years 15) If you are willing to purchase a bike which one would you prefer?Marketing Research Page 39
  • May 26, 2012 [Global Business School] a) Petrol bike b) Electronic bike If not Electronic bike then why? ________________________________________________________ 16) According to you which source of advertisement is more effective in Hubli to increase sales of Electronic Bikes? a) Newspaper b) TV Ads c) Sales Persons d) Hoarding e) Mobile Messaging f) Sponsoring Events 17) Do you think that sales of Electronic Bikes are doing well? a) Yes b) No If No, then why? ___________________________________________________ 18) Please give your valuable opinion for Electronic Bikes ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________BIBLIOGRAPHYMarketing Research Page 40
  • May 26, 2012 [Global Business School]http://www.yobykes.in/http://www.electrotherm.com/http://en.wikipedia.org/wiki/Electric_bicyclehttp://articles.economictimes.indiatimes.com/2006-07-14/news/27431159_1_electric-two-wheeler-scooter-electric-three-wheelershttp://www.wheelpublications.com/iba_issue/e-bike.htmlhttp://www.electricbikee.com/electric-bikes-vs-engine-powered-bikes/http://www.businessgyan.com/node/9278http://www.accuweather.com/en/home-garden-articles/earth-and-you/ebikes-make-history-as-alterna/61919http://auto.indiamart.com/two-wheelers/http://www.evhub.biz/electric-vehicle-technology/electric-bikes-in-indiahttp://india-reports.in/future-growth-global-transitions/economy-in-transition/two-wheeler-segment-in-india/http://www.indianexpress.com/news/as-fuel-prices-zoom-bike-makers-have-electric-dreams/12410/1  Company Brochure Pamphlets, Advertisements  Information collected from showroom owner (Patel Motors) Mr.Mahesh Patel  Journals and MagazinesMarketing Research Page 41
  • May 26, 2012 [Global Business School]Marketing Research Page 42