Reach Your Potential   March 5, 2012      RMH
What’s theProblem?    C
What’s theProblem?    C
WHAT’S THE PROBLEM?
ParentsStudentsTeachers
One- to-One Tutorship
FOCUSESACT/SAT scores
FOCUSESACT/SAT scores     Personal Statements
FOCUSESACT/SAT scores                     Scholarship Essays     Personal Statements
FOCUSESACT/SAT scores                       Scholarship Essays     Personal Statements           General writing ability
Target Market
And the BEST PART?
The Word
The Word
The Word
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The Word

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  • [talk about the education gap]This is a room full of high school graduates. But WE ARE THE LUCKY ONES!(pic source: http://upload.wikimedia.org/wikipedia/commons/3/3a/College_graduate_students.jpg)
  • California ranks 40th among states for highschool graduates going directly to college – far below the nation’s average.(source: http://www.calgrants.org/documents/Education_Stats_Fact_Sheet_2008.pdf)
  • So what does that mean???? [Why is there a need for organizations such as The Word?]
  • Means that much of the education system in Cali is FAILING. Students, parents, and teachers alike are looking for new ways to bridge the education gap and PREPARE STUDENTS FOR COLLEGE!
  • So what do INVOLVED, CONCERNED parents look to do? They consider the SOLUTION ofhiring PROFESSIONAL one-to-one tutors for their children.
  • The Word is a writing center that assigns accomplished, professional tutors to mentor students on a 1-to-1 basis – especially high school students and people preparing for higher education.
  • The program’s main focuses will be… SAT scores
  • …personal statements…
  • …scholarship essays…
  • …and general writing ability
  • Target audience: those MOST concerned about their students’ futures, and those most willing to pay – their PARENTS. Mostly in suburban markets and affluent neighborhoods.
  • WHY will they be willing to pay? Because they’ll be receiving the QUALITY EDUCATION of a private school for only $39.99 per month or $149.99 per year – saving THOUSANDS of dollars.
  • By signing on as an advisor, you’ll know that you took part in creating a GREATER future for our GREATEST treasure: our YOUTH.
  • The Word

    1. 1. Reach Your Potential March 5, 2012 RMH
    2. 2. What’s theProblem? C
    3. 3. What’s theProblem? C
    4. 4. WHAT’S THE PROBLEM?
    5. 5. ParentsStudentsTeachers
    6. 6. One- to-One Tutorship
    7. 7. FOCUSESACT/SAT scores
    8. 8. FOCUSESACT/SAT scores Personal Statements
    9. 9. FOCUSESACT/SAT scores Scholarship Essays Personal Statements
    10. 10. FOCUSESACT/SAT scores Scholarship Essays Personal Statements General writing ability
    11. 11. Target Market
    12. 12. And the BEST PART?
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