NAME:LALIT S VASWANICLASS:S.Y.B.B.A(ITM)ROLL NO:17COMPANY NAME: SONYCOLLEGE:C.P.PATEL ANDF.H.SHAH COMERCECOLLEGE.
SONY CORPOR ATIONEstablished as Tokyo Tsushin Kogyo Corporation in May 1946
AGENDA• Company History• Founder : Akio Morita• Corporate Policy• Strategy & Organization• Current Initiatives
Company History• 1946 - Tokyo Telecom Engineering• 1950 - First Japanese tape recorder• 1955 - First transistor radios• 1957 - First pocket-sized radio• 1958 - Name change to Sony (from "sonus," Latin for "sound," and "sonny," meaning “little man”)• 1968 - Intro of Trinitron color TV – explosive growth• 1979 - Walkman personal stereo
Company History• 1980’s - Major Producer of computer disks/ floppies• 1988 - Bought CBS Records for $2 billion.• 1989 - Bought Columbia Pictures for $4.5 billion.• 1994 - Sony Playstation released to great success.• 1997 - JV with Philips (inventors of the CD) to make Super Audio CD• 1998 - Launched Wega flat-screen TV• 1999 - JV with Philips, Sun Microsystems to develop networked entertainment products• 1999 - Walkman with MP3 capabilities
Company History• 2000 - Formed PlayStation.com – games/software online• 2000 - Restructured all entertainment units under Sony Broadband Entertainment• 2001 - JV Sakura Bank and JP Morgan Chase for online bank.
Founder: Akio Morita• Groomed to take over 14-generation family Sake business• Strong entrepreneurial spirit: Tokyo Telecom Engineering• Revolutionary thinking: Brand is lifeblood of company success• Listed Sony on NYSE in 1970.• 1966 “Never Mind School” emphasize the capabilities ofindividuals, rather than their prior academic background andhistory – a revolutionary concept for Japan.• Strong belief R&D leads to new ways to meet customer needs.• Co-chair of various conferences, including the Japan-U.SBusiness Council, The Trilateral Commission, and the WorldEconomic Forum in Davos.
Founder: Akio Morita• Instrumental in easing trade friction with the U.S by playingleading roles in the Keidanren (Japan Federation of EconomicOrganizations), the Japan-U.S. Economic Relations Group.• 1998 - Morita chosen as one of Time magazine’s 20 mostinfluential business people of the 20th century - the only Asianmember on its list. Akio Morita: The Sony man who put Japan on the corporate map passed away in October 1999.
From left:Hiroshi Yoshioka: CEO, Executive Deputy PresidentAnd Officer in charge of CPDG.Howard Stringer: Chairman, CEO, and PresidentKazuo Hirai: Corporate Executive officer, Executive vicePresident and officer in charge of NPSG
Procurement Policies Reflect Corporate Policy• Open Doors and Fairness• Quality and Competitive / Reasonable Price• Delivery Assurance and Services• Optimum Procurement• Technology Development• Suppliers Management
Strategy and Organization• Continue to focus on communications and home electric appliances, but also content and services• Vertically integrated business• Vision is to become a broadband entertainment company• CEO Idei Nobuyuki wants Sony to be wherever peoplegather (Internet)• Product-Market Strategy: Apply IT to product design,production, distribution, and sales
Sony Business Units• Electronics: •Audio,Video, Televisions Information and Communications.• Sony Computer Entertainment: •Hardware and related software• Sony Music Entertainment: •Sony Music Entertainment Inc.: Columbia Records, Sony Classical, Sony Discos,Sony Disc Manufacturing, and Sony Music Nashville •Sony Music Entertainment Japan: Sony Records and Epic Records
Sony Business Units• Sony Pictures Entertainment – • motion picture - production, acquisition and distribution • television – programming, production, acquisition and distribution • home video - acquisition and distribution • television broadcasting • operation of studio facilities• Sony Life Insurance Blue Streak Wheel of Fortune Big Daddy• Other: • Sony Finance International, Inc. • Sony Trading International Corporation • Sony Broadcast Media Co. Ltd. •
Sony Business Units Region $ % of Total (Millions) Japan 20,012 32 US 19,124 30 Europe 13.872 22Other Regions 10,074 16 Total 63,082 100
Interesting Current Initiatives• E-Commerce • SonyStyle.com in Feb 2000 • Strategy reflects its desire to reduce the role of the big discounters as middlemen and gain greater control over prices• Car Navigation Systems • 7% of worldwide market • These systems incorporate sophisticated technology, including web- access and advanced voice recognition.• Video-Game Machines and Console Software • Sony’s Playstation 2 (PS2) is claimed to be the first next-generation game console. This system can play DVDs, CVDs, and CD-Roms. • In February, Sony Corp. unveiled an alliance with game software makers Sega Corp. and Namco Ltd. in online game distribution.
Interesting Current Initiatives• AIBO- Artificial Intelligence ROBOT • As close to human as possible – has emotions and instincts