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Aditya Birla Insulators. -:PREPARED BY:- Lukhi Sandipkumar.B M.B.A(Sem-1) Roll.No:-20 Academic Years 2010-20121|Page J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. INDEX NO PARTICULAR 1. Preface 2. Acknowledgement 3. General Information 4. Production 5. Finance 6. Marketing 7. HR 8. Appendix 9. Finding 10. Conclusion 11. Bibliography2|Page J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. INTRODUCTION :- Aditya Birla Insulators, the largest Indian manufacturer of high voltage porcelaininsulators, is a subsidiary of Aditya Birla insulator World class technology and costcompetitiveness produce high quality insulators at state of the art manufacturing facilities. The worlds fourth largest manufacturer of electrical insulators, with an extensiveproduct range that includes hollow, solid core, disc, pin, post insulators, finding applicationsin substation equipment and in transmission systems. A subsidiary of Aditya Birla Insulators is Indias largest makers of high-performance insulators.Our products have benchmarked industry standards in technology and quality to deliverhighly dependable products, making us one of the most trusted names in the industry. AdityaBirla Insulators leverages the rich legacy of the Aditya Birla Group and the technicalexpertise accrued through over four decades in the industry. The company provides acomprehensive range of high-performance insulators to the power industry in India as wellas overseas. Aditya Birla Insulators is the countrys largest, and the worlds fourth largestmanufacturer of electrical insulators. Our extensive product range includes hollow, solidcore, disc, pin, post insulators, finding applications in substation equipment and intransmission systems. Aditya Birla Insulators is the preferred partner of a global clientele that includesleading power utilities and national and international power equipment manufacturers. Our3|Page J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.products are exported to over 58 countries worldwide, with focused markets in Europe,America, Middle East, Africa and China. Mission:-To deliver superior value to our customers, shareholders, employees and society at large Vision:-To be a premium global conglomerate with a clear focus on each business Object :- Integrity: (Honesty in every action) Acting and taking decisions in a manner that is fair, honest, and following the highest standards of professionalism. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood Commitment: (Deliver on the promise) On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organization. Passion: (Energized action) A missionary zeal arising out of emotional engagement with the organisation that makes work joyful and inspires each one to give our best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous. Seamlessness: (Boundaryless in letter and spirit) Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts Speed: (One step ahead always) Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimise organisation efficiencies.4|Page J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Management Team J.C.Laddha, (Chief Executive Officer) Ravi Sinha, (President) Anil C Lodha, (Chief Manufacturing officer) Vikas Khosla , (Chief Marketing Officer) Y.K.Bhatt, (Head Commercial)Mrs. Rajashree Birla - Non-Executive directorDr. Rakesh Jain - Non-Executive directorGjan Gpta - Non-Executive directorP. Murari - Non-Executive directorB. Gupta - Non-Executive directorB. Shah - Non-Executive directorPranab Barua - Director Mr.Kumar Manglam Birla Aditya Birla Group (Chairman) Awards:- 5|Page J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.Aditya Birla Insulators, Rishra has won the Golden Peacock National Quality Award(GPNQA) 2007 in the manufacturing category. The GPNQA model is based on MBNQA(Malcolm Balridge National Quality Award ) and is aligned with the World ClassManufacturing Practices (WCM) TPM process. The award was given to 9 organizations outof a total of 186 participating organizations.Aditya Birla Insulators has been receiving the top export award special export award fromCapexil for the past 18 years an unprecedented record equaled by none. National Award for excellent export performance from the president and prime minister of India Recipient of CAPEXILs export award for 18 years in a row Both Rishra and Halol plants are accredited with the ISO 9001 and 1400, SA 8000, ISO6|Page J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Organization Structure Vice PresidentProduction Engineering Commercial Administration Personnel & HRD DepartmentDepartment Department Department Department Maintenance Finance Raw Material Viscose Time Office Legal WelfareSpinbath Electrical Share Sales LabourSpinning Instrument Store & Purchase Office After PersonnelTreatment Bardhana HRD Internal Audit Textile EstateChemical Security R&D Quality Control 8|Page J.H.Patel college of Mgt & Tech.
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Aditya Birla Insulators.Activities of Production Departments:1. Production of planning2. Material requirement planning3. Store finished goods and raw material4. Quality control5. Packaging6. Painting of pack product7. Transport to Marketplace8. Washing and cleaning of equipments, regular maintenance of machine and other equipments.Products:Aditya Birla Insulators is the largest Indian manufacturer of high voltage porcelaininsulators. World-class technology and cost competitiveness produce high quality insulatorsat state of the art manufacturing facilities. The company specialises in the production of high-strength equipment porcelains for use in an instrument transformers, condenser bushings, disconnectors and insulators for the traction system of the Indian Railways, and high-end transmission products up to 765 KV system voltages.. Aditya Birla Insulators exports one third of its total sales. The business has been proactive in gauging changing customer needs and adapting its product range to meet high quality standards and customer satisfaction.With its products extensively tested in reputed national and international laboratories, theresultant output is truly world class and this is vindicated by its long-term customers thatinclude leading power utilities and multinational companies.Aditya Birla Insulators, the insulators business of Aditya Birla Nuvo, delivers highlydependable products, making the company one of the most trusted names in the industry.10 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.Aditya Birla Insulators provides a comprehensive range of high-performance insulators tothe power industry in India as well as overseas.Substation, traction, line post insulators Solid core station post insulators Long rod insulators Traction insulators for railway electrification Apparatus porcelain insulators Solid core line post insulatorsTransmission insulators Suspension disc insulators Pin insulators Multi cone post insulators11 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Production process:Aditya Birla Insulators follows world-class manufacturing practices in the production ofporcelain insulators. The important stages in the manufacture of porcelain insulators are: Wet grinding of raw materials to slurry form Filter pressing to de-water the slurry Vacuum extrusion to provide plastic clay Shaping by pressing or turning Drying to remove absorbed water Firing to convert the raw material mixture to strong and vitreous porcelain Assembly, which involves fitting terminations to the porcelain shapes, so that they become insulators Testing, which implies a series of mechanical and electrical tests to ensure the technical integrity of the products Aditya Birla Insulators recognizes that high-quality products are obtained if only production is supported by a comprehensive system of process and quality control. These systems, fully documented, are a vital part of everyday production at both the Rishra and Halol factories.12 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.13 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.Product Portfolio:Aditya Birla Insulators delivers highly dependable products, making the company one of themost trusted names in the industry. Aditya Birla Insulators provides a comprehensive rangeof high-performance insulators to the power industry in India as well as overseas. Our insulators cater to the entire spectrum of sub-station and transmission insulators. We specialise in the production of high strength equipment porcelains for use in SF6 circuit breakers, instrument transformers, condenser bushings, disconnectors, insulators for the traction system of the Indian Railways, and high-endtransmission products up to 765 KV system voltages.Applications: Aditya Birla Insulators caters to the entire spectrum of sub-station and transmission insulators. It specialises in the production of high-strength equipment porcelains for use in SF6 circuit breakers, instrument transformers, condenser bushings, disconnectors and insulators for the traction system of the Indian Railways, and high-endtransmission products up to 765 KV system voltages.Our products are used for the following applications: Circuit breakers Bushings Current and voltage transformers Disconnectors Overheadlines Sub station Railway electrification A promise of quality:14 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.Commitment to consistent quality and reliability drives the systems and processes at AdityaBirla Insulators. Our infrastructure comprises of two state-of-the-art manufacturing facilitiesat Halol, near Vadodara, and Rishra, near Kolkata. Both plants are ISO 9001 and 14001accredited. The Rishra plant is also SA 8000 and OHSAS 18001 certified.The plants are equipped with new-age equipment to deliver precision and quality. Theproduction line is backed by a team of professionals and engineers armed with the latesttechnologies from across the world. At Aditya Birla Insulators, quality is a continuous process that is measured in tangible value, and reinforces our systems to deliver excellence every time. Our quality policy is to collectively and continuously upgrade our functions, to conform to international standards, and achieve our progressiveobjectives to ensure absolute customer delight. Quality policy Aditya Birla Insulators continuously reinforces and upgrades the quality managementsystems and functions conforming to ISO 9001 standard. The units progressive qualityobjectives focuses on customer care and business excellence, while continuously assessingthe effectiveness of QMS to demonstrate continual improvements. Our quality objectives Timely and consistent delivery of quality products Adherence to global standards and specifications Compliance to applicable regulatory and statutory requirements Minimise errors and defects Provide technical and skills development training to all employees Protect and enrich the environment through sound environment management practices during manufacturing Types of Product:15 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Solid Core Station Post Insulator : Solid core station post insulators are comparatively lighter and have smaller diametersthan other types of post insulators of similar voltage class. These are ideally suitable forcompact installations which result in slim and neat appearance and afford better harmonywith other modern apparatus in any EHV/UHV substation. Solid core station post insulatorshave superior antipollution performance, low RIV, better arc resistibility and lowerdeflection under cantilever load. Specifications Rating: up to 800 kV Creepage distance: 25 and 31mm /kV Applicable standards: IS, IEC, ANSISalient Features Solid core station post insulators are comparatively lighter and have smaller diameters than other types of post insulators of similar voltage class. These are ideally suitable for compact installations which result in slim and neat appearance and afford better harmony with other modern apparatus in any EHV/UHV substation.16 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Solid core station post insulators have superior antipollution performance, low RIV, better arc resistibility and lower deflection under cantilever load. Long Rod Insulator : Long rod insulators are absolutely puncture-proof, possess high arc resistibility and are free from cement growth trouble. Long rod insulators can be used at suspension and tension locations both as single and multiple strings as per system requirements. Standard long rod insulators have high strength in compression and tension, provide higher leakage distance with superior self-cleaning characteristics and are lighter when compared to disc insulator strings of similar voltage class. These insulators are useful for reducing the width of the right of way with consequential economy in the design of the overhead line.Specifications Rating: up to 800 kV Creepage distance: 25 and 31mm /kV Applicable standards: IS, IEC, ANSI Salient Features Long rod insulators are absolutely puncture-proof, possess high arc resistibility and are free from cement growth trouble. Standard long rod insulators have high strength in compression and tension, provide higher leakage distance with superior self-cleaning characteristics and are lighter when compared to disc insulator strings of similar voltage class. These insulators are useful for reducing the width of the right of way with consequential economy in the design of the overhead line.17 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.Long rod insulators can be used at suspension and tension locations both as single andmultiple strings as per system requirements. Traction insulators for railway electrification : Traction insulators are 25 KV OHE insulators manufactured for Indian Railways.These are solid core insulators suitable for normal and polluted zones and are designed asper RDSO specifications.Specifications Rating: up to 25 kV Creepage distance: 25 and 31mm /kV Applicable standards: IS, IEC, RDSO specifications Salient Features Traction insulators are 25 KV OHE insulators manufactured for Indian Railways.These are solid core insulators suitable for normal and polluted zones and are designed asper RDSO specifications. Apparatus porcelain insulators : The design concept for hollow porcelains is dependant on the complete design ofelectrical equipment such as SF6 circuit breakers, air-blast circuit breakers, minimum-oilcircuit breakers, instrument transformers, condenser bushing and lightning arresters. The18 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.porcelains are designed in consultation with the manufacturers of equipment so as to meetthe electrical and mechanical requirements. The manufacturing possibilities of shape, sizeand dimensional tolerances of large hollow porcelains comply with Indian and internationalstandards. Specifications Either fitted with metallic flanges or without flanges for SF6 circuit breakers, instrument transformers, condensor bushings, and lightning arresters upto 800 kV Maximum height in one unit construction: up to 2600mm Maximum diameter: 650mm Bore can be parallel, taper or bulge as per customers specific design Applicable standards: IS, IEC, European norms 50062, ANSI. Salient Features The design concept for hollow porcelains is dependant on the complete design ofelectrical equipment such as SF6 circuit breakers, air-blast circuit breakers, minimum-oilcircuit breakers, instrument transformers, condenser bushing and lightning arresters.The porcelains are designed in consultation with the manufacturers of equipment so as tomeet the electrical and mechanical requirements. The manufacturing possibilities of shape,19 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.size and dimensional tolerances of large hollow porcelains comply with Indian andinternational standards. Solid core line post insulator : Solid core line post insulators can be used as support for conductors on cross-arms oftransmission and distribution line poles. These insulators are recommended for pollutedzones and areas prone to vandal damages. Even if the insulator shed is damaged, there willbe little decrease in flashover voltage and power supply will not be disturbed. The damagedinsulator can be left in service and replaced conveniently. No change in cross arm isnecessary, if pin type insulators are replaced by line post insulators during maintenance. Specifications Rating: up to 66 kV Creepage distance: 25 & 31mm /kV Applicable standards: IEC, ANSI Salient features20 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Solid core line post insulators can be used as support for conductors on cross-arms of transmission and distribution line poles. These insulators are recommended for polluted zones and areas prone to vandal damages.Even if the insulator shed is damaged, there will be little decrease in flashover voltage andpower supply will not be disturbed. The damaged insulator can be left in service andreplaced conveniently. No change in cross arm is necessary, if pin type insulators arereplaced by line post insulators during maintenance. Suspension disc insulators : Suspension insulators (Disc porcelain) are the most widely used models for transmissionand distribution lines. Their design varies to suit different types of polluted zones andmechanical strength as per customers requirements.Specifications Profile: Anti fog, normal, open profile Mechanical strength: up to 420 kN Creepage distance: up to 690 mm Applicable standards: IS, IEC, BS, ANSI, Australian specifications Salient Features21 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Suspension insulators (Disc porcelain) are the most widely used models for transmission and distribution lines. Their design varies to suit different types of polluted zones and mechanical strength as per customers requirements. Pin Insulator : Pin insulators of one piece or multipiece construction are widely used in low costdistribution lines. Multipiece construction makes these insulators less vulnerable to damage.A multipiece insulator can normally withstand the line voltage for a considerable timewithout difficulty even if one shell is broken. Aditya Birla Insulators manufactures full rangeof pin insulators for application in sub-transmission and distribution lines upto a systemvoltage of 66/72kV. These insulators are available with creepage path to meet variousrequirements of pollution. Specifications Rating: up to 69 kV Mechanical strength: 10 kN Creepage distance: up to 1080mm Applicable standards: IS, BS, IEC, ANSI, AS, VDE specifications Salient Features22 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.Pin insulators of one piece or multipiece construction are widely used in low costdistribution lines. Multipiece construction makes these insulators less vulnerable to damage.A multipiece insulator can normally withstand the line voltage for a considerable timewithout difficulty even if one shell is broken. Aditya Birla Insulators manufactures full range of pin insulators for application in sub-transmission and distribution lines upto a system voltage of 66/72kV. These insulators areavailable with creepage path to meet various requirements of pollution. Multi cone post insulator : Cap and pin type insulators are designed mainly to support disconnecting switches,busbars, conductors, and equipment for substations. They are capable of being stressed intension, compression, flexion, torsion and combined stresses upto the specified limits.These insulators are more economical than other types of insulators used for similarapplications. Cap and pin type post insulators are divided into two main groups,nonstacking and stacking units. Single units are available for service voltage upto 36kVand multi-unit stacks are available for service voltage upto 245kV.23 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Specifications Rating: Up to 36 kV and up to 245 kV with multi units Mechanical strength: up to 32 kN Creepage distance: 1050 mm (single unit) Applicable standards: IS, IEC, ANSI specifications Salient featuresCap and pin type insulators are designed mainly to support disconnecting switches, busbars,conductors, and equipment for substations. They are capable of being stressed intension, compression, flexion, torsion and combined stresses upto the specified limits. Theseinsulators are more economical than other types of insulators used for similar.cations.24 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.25 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. INTRODUCTION: As we know that personnel i.e. manpower is one of the most crucial factor oforganization, any activity cannot perform in absence of manpower. Personnel management isthe management of people, employees & workers of an organization. Personnel managementis an art of getting things done through & with other people. With reference to Indian unit of Aditya Birla insulator Ltd., there is personneldepartment divided into 2 parts HRD & Training and personnel development in which theresponsibility is also be divided. I have been visited personnel development of the company. The entire HRD officernamed Miss. KALPANA. According to him, personnel management is “How to getcontinues Co-operation & assistance from the employees.” This development concerned with the all department but main act is to train anddevelopment of employees’ wages and salary, promotion selection, etc.26 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. HR PLANNING: “Manpower planning is the process of assigning the right number of people andthe right kind of people at the right place at the right time doing.” Manpower planning is necessary at any organization to know about the positioningof the prospect personnel and their skill. Aditya Birla INSULATOR Ltd. conducts manpower planning according to thedifferent types personnel in the organization. (A)Staff Planning:Aditya Birla Nuvo Ltd. discuss various aspect related to the staff personnel which hold them into the organization. Such important issue are: • Comparable perks • Top Management Commitment • Recognition in Organization • Clearer Goals • Higher Profile Job (B)Manpower Planning for Workers: Aditya Birla Insulator. uses “PURTA” is known as the system of control throughbudgets and standers in modern cost accounting and management costing “PURTA”summaries the objective of the whole organization. All department need additional requirements of manpower have to contact thepersonnel department, which makes the arrangement for the required manpower. The workers are divided into four categories: • Viz • Permanent • Badli • Temporary27 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. PLACEMENT & INDUCTION: PLACEMENT:Placement may be defined as,” the determination of the job to which an acceptedcandidate is to be assigned and his assignment to that job.” It is a matching of what thesupervisor has reason to think he can do with the job demands (job requirements) : It ismatching of what he imposes in strain, working conditions and what he other’s in the formof pay roll, companionship with others, promotional possibilities etc. After selection the employee is generally put on a probation period, ranging from oneto two years after his employment may be regularized provided that during this period, hiswork has been found to be satisfactory only in very rare cases in the employee, once placed,asked to quite and even then it is only when there is some thing very serious against him orhe is found guilty of contained negligence in the performance of his duties. INDUCTION: Induction is a technique by which a new employee is rehabilitated into the changedsurrounding and introduced to the practices, policies and purposes of the organization. Inother words, it is a welcoming process the idea is to welcome a newcomer, make him feel athome and generate in him a feeling that him own jobs, however small is meaningful and hasa significance as a part of the total organization.28 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. TRAINING & DEVELOPMENT: Every organization needs to have well-trained and experienced people toperform the activity that have to be done. Training is a process of earning a sequence ofprogrammed behavior. Training for workers: The HRD department prepares schedules for the workers in need of training fordeveloped the job. The company main purpose is to give knowledge about new technologyand to confirm the main purpose to give training is: • Improving the skill and knowledge of worker towards quality of product. • Disciplined good contact and job responsibility • Operate the working program Training for the clerk & Technical Staff: As far as clerical staff is concerned, they are not given any training no trainingclasses and courses are run but the supervisors are trained for: Development of leadership quality Cost control and cost effectiveness Going knowledge of responsibility Knowledge of all disciplinary action29 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Management of development: Any management development program should have five objectives: To improve the job performance of managers currently input. To provide adequate “cover” in the event of unexpected short-term changes such as death, transfer, resignation, or unanticipated developments. To raise the general level of management thinking & understanding in all branches and at all levels in the organizations. To provide supply of managerial talent which will meet the anticipated needs of the future development of the organization in terms of environment change and growth? To extend the frontiers of knowledge in the understanding of the management function. A unit of Aditya Birla INSULATOR Ltd., attempts at improving its everyindividual’s managerial effectiveness thorough a planned and deliberate profile and processof learning. This is ball background of the training, which is concerned with different categoriessometime management, arranged some training program and calls all the staff in training. This way the management developed skill of employees.30 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. PERFORMANCE APPRAISAL POLICY: It is the process of evaluating the performance and qualification of the employee interms orf the requirement of the job, for which he is employed. The main aim of the evaluation system is to identify the performance gap. This gap isthe shortfall that occurs when performance does not meet the standard set by theorganization as acceptable. Performance appraisal of Aditya Birla INSULAROR Ltd. Is carried on three ways. Motivation: “The emphasis industrial psychology has shifted from the studies of the isolatedindividual and physical environment to the consideration of motivation and morale.” In Aditya Birla INSULATOR Ltd. motivate staff by performance appraisal. Everystaff member recognizes his work and he always tries to do better work and effective work ifhis work is recognized. Aditya Birla INSULATOR Ltd. motivates staff by performanceappraisal. Example their regularity works their honesty an also such things are being kept inmind. Quality Circle: Quality circle is a group of workmen working voluntarily for in improvement in theirtotal quality of work. The basic objective is help working voluntarily for improvement intheir total quality of work. The basic objective is help workmen in developing themselves.There are 36 quality circle in Aditya Birla INSULAROR Ltd.31 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Suggestion Scheme: It is a process of inviting suggestion from employee to motivate employee byinvolving in the organization to development and improvement of the company. In Aditya Birla INSULATOR Ltd., employee suggestion are invited and invited andthen possible suggestions are put into the action. Practical suggestions are awarded.32 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. WELFARE POLICY & ROLE OF HRD: A unit of Aditya Birla INSULATOR Ltd. provides the following facilities. Welfare Center: The welfare center was established in 1993 for the benefit of workman and theirfamilies. The facilities include games like volleyball, tennis, chess, reading room, carom andlibrary. Quarters facility:The Indian Rayon, a unit of ABI. gives quarter facilities to its employees, the staff as well asthe workers. Basically this quarter facility is given on the basis of the category of employee. Recreational & Entertainment facility:The company provides many types of sports facility to its workers. There are lawn tennis courts, table tennis, cricket ground etc. The company also arranges Rayon Cup cricket tournament every year between the very large companies in Saurashtra. Independence and Republic Day celebration: The company celebrates the independence and republic day every year. On this daythe program of the national flag hosting is followed by sweet distribution to all theemployees of the company. Credit Co-operative society: Members are given loan facility up to an amount of Rs.60000 at the nominal interestrate. This is managed by Co-operative society.33 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. School facility: It has set up a school both English Medium as well as Hindi medium. Englishmedium is up to 12th standard having both Science and Commerce stream and affiliated withGSEB. Whereas Hindi medium school has been set up five years back. It is the only Hindimedium school in the entire district. It is upgraded by one standard every year. Library facility: Company is having its own library, which contains useful books related to all sectorsor the study and magazines of all kinds. It also provides Internet facility to its employee. Birla Mandir: Birla group is set up it for spiritual and religious activities. It is one of the popularlandmark and religious spot in Veraval. Canteen facility: This canteen facility runs on no profit no loss bases. It provides snacks, tea andcoffee at nominal rate to the employees. Voluntary Retirement Scheme (VRS): This would be application to both staff and the worker of the company provided withemployee is above 40 years of age or have minimum of 10 years service.34 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Role of Human Resource Development: The human resource development department of the Indian Rayon, a unit of AdityaBirla Nuvo Ltd. undertakes training program in various sectors. Development of effective communication Relationship Management Leadership Development Managerial assessment of Proficiency Managerial Effectiveness Team Building Time Management, etc.35 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. MARKETING DEPARTMENT36 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. INTRODUCTION: Marketing is a process by which individuals and groups obtain what they need andwant by creating and exchanging products and value with others. A market consists of all the potential customers sharing a particular need or wantwho might be willing & able to engage in exchange to satisfy the need or want. The conceptof market brings us full circle to the concept of marketing. Marketing means working withthe markets to actualize potential exchanges for the purpose of exchanging human needs andwants. “A market may be considered as a convenient meeting place where buyers andsellers gaiter to gather for exchange of goods and services.” The unit of Aditya Birla Insularor Ltd. has a very efficient and excellent marketingdepartment, which tries to provide maximum satisfaction to the customers while havingreasonable, profits on the other hand.37 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. PRODUCT RELATED INFORMATION: Product Life Cycle: - The life cycle of the product is similar to the life cycle of the human being.The Product life cycle is an attempt to recognize distinct stage on the sales history ofthe product. A unit of Aditya Birla INSRULATION Ltd. is passing from the maturitystage so this company can makes changes in products and its technology as adoptinghorizontal as adopting horizontal spinning machine for same deniers. Development ofconing machine includes better designs and effort to enable up graduation in productquality and quality control system. As a human being each product or unit has its own life cycle, which starts withits production and ends with its stoppage. Whatever may be the starting strategy thatwill not be same as other strategy. The product has different marketing strategy;wording to their capacity in the market within some period of time product willchange its price, packing, etc. because of the competition in market i.e. your strengthis your competitors weakness and your opportunity is your competitors threat. Indian unit of Aditya Birla insulator Ltd., is passing from the maturity stage sothis company can makes changes in products and its technology as adoptinghorizontal as adopting horizontal spinning machine for same deniers. Development ofconing machine includes better designs and effort to enable up graduation in productquality and quality control system.38 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. PRICING METHOD AND STRATEGY: Pricing is the key factor, which remarkably contribute to the sales operations. Pricemay be defined as, “ The value of product attributes expressed in monetary termswhich a consumer pay or is expected to pay in exchange and anticipation of expectedoffered utility.” Price is the only element in the marketing-mix that generates revenue.The company has to consider many factors in setting its pricing policy: • Pricing objectives • Determining demand • Estimating costs • Analyzing competitors prices and offers • Pricing methods • Selecting final priceIn unit has not adopted any clear pricing policy but it pursues the mixture of followingpricing strategies. Competition oriented pricing policy: Under this policy, all manufacturers meet together at Mumbai and they fix maximumprice level by negotiating with each other. Sometimes the Co. also uses the prestige pricingmethod because it believes that the product with higher quality can attract the customer withhigher price. Demand oriented pricing policy: Under this policy, the company uses method of pricing at market. This helps to avoidthe price competition and price war in the market.39 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Cost oriented pricing method: Under this policy, the company uses the method of target pricing. It fixes a targetreturn of total cost. It uses break-even analysis for deciding cost plus pricing which helps indetermining the level of output. PROMOTION MIX: “Promotion consists of those activities that are designed to being acompany’s goods or services to the favorable attention of customer.” Every company is inevitably cast into the role of communicator andpromoter. Sales promotion consists of a decrease collection of incentives tools,mostly short termed designed to stimulate quicker on greater purchase ofparticular products or services by consumer or the trade sale promotion yieldfaster & more measurable products or services by consumers or the trade salespromotion yield faster sales.40 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. FINANCE DEPARTMENT41 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. INTRODUCTION: FINANCIAL MANAGEMENT CAN BE DEFINED AS: ‘The management of the finance of a business/ organization in order to achievefinancial objectives.’ Taking a commercial business as the most common organizational structure, the keyobjectives of financial management would be to: • Create wealth for the business • Generate cash • Provide an adequate return on investment bearing in mind the risks that the business is taking and the resources invested. There are three key elements to the process of financial management: Financial Planning: Management needs to ensure that funding is available at the right time to meet the needs of business. In the short term, funding may be needed to invest in equipment and stocks, pay employees and fund sales made on credit. In the medium and long term, funding may be required for significant additions to the productive capacity of the business or to make acquisitions. Financial Control: Financial control is a critically important activity to help the business ensure that the business is meeting its objectives.42 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Profit and loss account (in crore) 2009-10 2008-09 Net Revenue 4,702.36 4,687.58 Other Operating Income 125.11 98.60 Net Income from Operations 4,827.47 4,786.18 Expenditure: Decrease / (Increase) in Stock in (21.6 Trade 5.06 7) Consumption of Raw Materials 2,196.27 2,322.01 Purchase of Traded Goods 194.94 242.68 Employees Cost 347.73 294.41 Depreciation and Amortisation 180.10 165.96 Power & Fuel 431.57 537.38 Other Expenditure 888.19 857.70 Total Expenditure 4,243.85 4,398.48 Other Income 70.78 65.26 Earnings before interest and tax 654.40 452.96 Interest and Finance Expenses 334.10 290.65 Earnings before Tax 320.30 162.31 Tax expenses 41.15 60.02 Provision for tax for earlier years (4.25 (35.1 written back (net) ) 5) Net Profit / (Loss) 283.40 137.44 Senior Vice President Paid Up Equity Share Capital (Face 103.01 Value of Rs.10 each) 95.01 Basic Earnings Per Share (Rs) 28.81 14.46 Manager ORGANIZATION STRUCTURE: Dy. Manager Chief Accounts Dy. ManagerADITYA BIRLA INSULATOR has adopted a clear and detail division for function. Vice Officerpresident is responsible for overall result of finance activities of department in the company.The Accounts Officer company is having LINE type of organization in the finance department.Officer Accounts Share Accounts Officer Assistance Accounts Officer Officer Assistants43 | P a g e J.H.Patel college of Mgt & Tech. Assistants Assistants
Aditya Birla Insulators. FINANCE PLANNING:Financial planning is one of the most important aspects of the finance managers’ job.Financial management has to make plan for capital investment and also for working capitalfor the ensuring year. In ABI the task of financial planning is divided into 3 parts: TOP LEVEL44 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.This level prepares planes pertaining to the long-term requirement of the form of capitalexpenditure, permanent and short term needs, inflows and outflows. MIDDLE LEVELThis is constituted by the eventually routine finance plan. This level is generally concernedwith listing and calculation of outflow. LOWER MIDDLE LEVELIn this level generally concerned with the listing and calculation of outflows. In INDIANRAYON financing decisions are very crucial and Head Office at Mumbai plan for newproject of the company. CAPITAL BUDGETING:Capital Budgeting decision is a firm’s decision to invest its current funds mosteffectively in long term activities in anticipation of an expected flow of ever of futurebenefits over a series of years. With reference to ADITYA BIRLA INSULATOR company has been make a capitalbudgeting at every year by taking services of experts and financial department.45 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.There are various methods of capital budgeting like: Internal Rate of Return Profitability Pay Back Period method Accounting Rate of Return methodAt present the main objectives of capital budgeting in ABI are mainly replacement andmodernization of machine and fixed assets and business expansion by adding newmachinery technology and fixed assets this type of decision is taken by main head officeMumbai and experts of finance department.Generally, company uses the techniques of Average Rate of Return for the purpose of capitalbudgeting. In this method company fixes average rate of return required in advance.The average rate of return is calculated as: Average Annual IncomeA.R.R = Average InvestmentMany times company also use the other techniques of capital budgeting. After calculatingwhich may select or not.ADITYA BIRLA INSULATOR has huge investment so it would be a capitalized company. MANAGEMENT OF FIXED ASSETS:Fixed assets are those, which are fixed and listed by a business management of fixed assetsis very important task which management has to face because fixed assets have relativelyhigher cost.46 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.To manage the fixed assets is most important task facing management today because ofrisk and investment factors. The fixed assets are that kind of assets in which of risk arefor long period of time. Financial decision making: A key financing decision is whether profits earned by the business should be retained rather than distributed to shareholders via dividends. If dividends are too high, the business may be starved of funding to reinvest in growing revenues and profits further. MANAGEMENT OF WORKING CAPITAL:Working capital is that capital which is required maintaining the daily expenses of thebusiness management of working capital refers to the fine investment in current assets.Current assets are assets, which are converted into cash with operating cycle. Currentassets include cash, short term, securities, debtor’s bills receivable and stock.47 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.Management of working capital is an integral part of finance management and it has earningon the objective of the objective of the owners wealth.Working capital is essential to operate the fixed assets in the sales activities. However salesdo not converted into cash instaneously. Therefore a need of working capital arises.There are 2 concepts – Gross working capital, Net working capital. GROSS WORKING CAPITAL: - Means total current assets while. NET WORKING CAPITAL: - Means between the current assets en– current liabilities difference. Cash Work in progress Semi finished goods Debtor sales Finish goods MANAGEMENT OF RECEIVABLES: The management of receivables is basically concerned with retaining the oldcustomer and mining t5he new once by collecting a regulating the cost. Management ofreceivable also known as trade receivable or customer or debtor receivable.48 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. It means when firm make ordinary sales on credit and payment has not been receivedyet, such management of receivable. Indian rayon grants the credit term to its customer for 15 days. However inexceptional cases, it is increased to certain extent. The purchasing sends bank drafts onexpiry of credit period. The receivable arises out of three characteristics:- It involves an element of risk, which should be carefully analyzed. It is based on economic value. It implies future management of receivable.Management of receivable concerned with retaining the old customers and winning new bycontrolling and regulating the costs Indian Rayon grants the credit from its customers for 15days however in exceptional cases.Debtors Turnover Ratio = Debtors Average daily credit sales FINANCIAL LEVERAGE: Financial leverage is also called on trading on equity. A company can finance itsinvestment by verity of sources such as preference shares capital including reserves andsurplus.49 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. Financial leverage is defined as the activity of firm used financial leverages to magnifythe effects of firms earning per shares. The financial leverage is controllable and alsocompletely avoidable leverage. The degree of fund collected by the firm from outside iscalled financial m leverage.INDIAN RAYON also makes the use of the debt but the following ratio will show the cleanpicture of it.Financial Leverage = EBIT EBT FINDING:- Provides all the crucial information on Aditya Birla insulat or Limited required for businessand competitor intelligence needs50 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.- Contains a study of the major internal and external factors affecting Aditya Birla insulatorLimited in the form of a SWOT analysis as well as a breakdown and examination of leadingproduct revenue streams of Aditya Birla insulator Limited-Data is supplemented with details on Aditya Birla insulator Limited history, key executives,business description, locations and subsidiaries as well as a list of products and services andthe latest available statement from Aditya Birla insulator LimitedReasons to Purchase- Support sales activities by understanding your customers’ businesses better- Qualify prospective partners and suppliers- Keep fully up to date on your competitors’ business structure, strategy and prospects- Obtain the most up to date company information available BIBILOGRAPHY Web site - www.adityabirlainsulator.com. - www.adityabirlawikipedia.com.51 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators. - www.adityabirla.com Books - Human resource management (11th edition) GARY DESSLEL BIJU VARKKEY CONCLUSION:As a student of MBA, this visit helps me to increase my knowledge of industrial situation. Inclassroom, we only study the books but in the training one can know that how to apply thesetheories in practical. So this visit helped me in gaining such knowledge of practical life.The industrial visit helps in future. I have learnt many aspects like how to handle theworkforce, how to interact with workers and colleagues, how to plan about anything,management of production procedure, etc.During this visit, I have got full co-operation from the managers, officers and workers of theAditya Birla Insulator. And also they provide their valuable time as well as precioussuggestions about practical business.52 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.53 | P a g e J.H.Patel college of Mgt & Tech.
Aditya Birla Insulators.53 | P a g e J.H.Patel college of Mgt & Tech.