Founder: Richard Devos and the Van Andel family own Amway and its parent company. Steve Van Andel is the chairman of Amway. Doug is its president. Established in 1959 Headquarters: Ada,Michigan,United states Revenue : 8.4 billion $
Amway stands for American company. Selling makeup and vitamins to friends and family is a way of life at Amway international. One of the world’s largest direct-sales business , Amway boasts more than 3 million independent consultants who sell its catalolog of more than 450 personal care , homecare ,nutrition , and commercial products.
It markets products and services of other companies in more than 80 countries. Revival-like tecniques are used to motivate its distributers to sell its products and find new recruits. Amway expanded overseas to Australia in 1971,to Europe in 1973,to parts of Asia in 1974,to Japan in 1979,to Latin America in 1985, To China in 1995,to Africa in 1997 and to India and Scandinavia in 1998,to Russia in 2005,and to vietnam in 2008.
Brands: Amways product line grew from LOC,with the laundry detergent SA8 added in 1960 and later the hair care product Satinique(1965) and the cosmetics line Artistry(1968). Today Amway Nutrilite organic farms in Brazil,Mexico,and the united states (California and Washington states)
Household cleaners: Amway is best known in North America for its original multi-purpose pcleaning product LOC,SA8. SA8 with bioquest was rated the best performing laundry detergent , scoring 99 out of a possible 100 points.
Health and beauty : The majority of Amway ‘s sales come from the health and beauty sector and in North America the Amway Global /Quixtar website is ranked the #1 health and beauty website by internet Retailer. In south Korea Amway is ranked one of the top two companies in toiletries and cosmetics.
Amways health and beauty brands include the following parts: Artistry Beautycycle Time Defiance Artistry Essential Pure White Satinique Tolsom
It also includes ; Body series Glister Moiskin(south america) Nutrilite Nutriway(Scandinavia and Australia/New Zealand eSpring Atmosphere and icook and as well as XL and X5 energy drinks.
Amway combines direct selling with a network marketing strategy IBOs (independent business owners)may both market the products directly to potential customers and also recruit and train other people who become IBOs themselves and in turn have the same opportunity Each IBOs may earn income from the retail marup on any products they sell personally,plus a performance bonus based on the sales volume they and their downline have generated