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Emway Emway Presentation Transcript

  • 1)Information.2)Products.3)Business model
  •  Founder: Richard Devos and the Van Andel family own Amway and its parent company. Steve Van Andel is the chairman of Amway. Doug is its president. Established in 1959 Headquarters: Ada,Michigan,United states Revenue : 8.4 billion $
  •  Amway stands for American company. Selling makeup and vitamins to friends and family is a way of life at Amway international. One of the world’s largest direct-sales business , Amway boasts more than 3 million independent consultants who sell its catalolog of more than 450 personal care , homecare ,nutrition , and commercial products. View slide
  •  It markets products and services of other companies in more than 80 countries. Revival-like tecniques are used to motivate its distributers to sell its products and find new recruits. Amway expanded overseas to Australia in 1971,to Europe in 1973,to parts of Asia in 1974,to Japan in 1979,to Latin America in 1985, To China in 1995,to Africa in 1997 and to India and Scandinavia in 1998,to Russia in 2005,and to vietnam in 2008. View slide
  •  Brands: Amways product line grew from LOC,with the laundry detergent SA8 added in 1960 and later the hair care product Satinique(1965) and the cosmetics line Artistry(1968). Today Amway Nutrilite organic farms in Brazil,Mexico,and the united states (California and Washington states)
  •  Household cleaners: Amway is best known in North America for its original multi-purpose pcleaning product LOC,SA8. SA8 with bioquest was rated the best performing laundry detergent , scoring 99 out of a possible 100 points.
  •  Health and beauty : The majority of Amway ‘s sales come from the health and beauty sector and in North America the Amway Global /Quixtar website is ranked the #1 health and beauty website by internet Retailer. In south Korea Amway is ranked one of the top two companies in toiletries and cosmetics.
  •  Amways health and beauty brands include the following parts: Artistry Beautycycle Time Defiance Artistry Essential Pure White Satinique Tolsom
  •  It also includes ; Body series Glister Moiskin(south america) Nutrilite Nutriway(Scandinavia and Australia/New Zealand eSpring Atmosphere and icook and as well as XL and X5 energy drinks.
  •  Amway combines direct selling with a network marketing strategy IBOs (independent business owners)may both market the products directly to potential customers and also recruit and train other people who become IBOs themselves and in turn have the same opportunity Each IBOs may earn income from the retail marup on any products they sell personally,plus a performance bonus based on the sales volume they and their downline have generated
  • THANK YOU -Ridhi Shah