1. PREPARED BY:POOJA K
PATEL
ROLL NO:41
[SY BBA[ITM

2. E-Commerce:
Doing Business on the
Internet

3. Commerce
 The buying and selling of goods, especially on a
large scale.
 Commerce is done between businesses, individuals,
countries, and so on.

4. E-Commerce
 What is E-Commerce?
 Doing business online, typically via the Web
 The use of the Internet and the web to transact
business
 Digital enabled commercial transactions between and
among organizations and individuals.
 It refers to business activities conducted using
electronic data transmission via the Internet and the
World Wide Web.

5. EC Definitions & Concepts
 Electronic Commerce (EC) is the process of
buying, selling, or exchanging products,
services, and information via computer
networks
 EC defined from these perspectives
 Communications
 Business process
 Service
 Online
 Collaborations
 Community

6. How eCommerce works

7. Marketplaces vs. E-marketplaces
 A marketplace is a location where goods and services
are exchanged.
 The traditional market square is a city square where
traders set up stalls and buyers browse the merchandise.
 This kind of market is very old, and countless such
markets are still in operation around the whole world.
 An e-marketplace is an electronic exchange where firms
register as sellers or buyers to communicate and conduct
business over the Internet.

8. Why eCommerce is changing the Way
?Businesses Operate
 reduced costs
 lower product cycle times
 faster customer response
 improved service quality

9. Internet Technology and the Digital
Firm
 Round-the-clock service: Web sites available
to consumers 24 hours a day
 Extended distribution channels:
Outlets created for attracting customers who otherwise
would not patronize
 Reduced transaction costs: Costs of
searching for buyers, sellers, etc. reduced

10. .(EC Definitions & Concepts (cont
 Traditional commerce: all dimensions are
physical
 Brick-and-mortar organizations
 Old-economy organizations (corporations)
 Perform all business off-line
 Sell physical products by means of physical agents

11. .(EC Definitions & Concepts (cont
 Pure EC: all dimensions are digital
 Pure online (virtual) organizations
 New-economy organization
 Sell products or services only online
 Partial EC: a mix of digital and physical
dimensions
 Click-and-mortar organizations
 Conduct EC activities
 Do their primary business in the physical world

12. Classification of EC by the
Nature of the Transaction
 Business-to-business (B2B) : EC model in which
all of the participants are businesses or other
organizations
 Business-to-consumer (B2C): EC model in which
businesses sell to individual shoppers
 Business-to-business-to-consumer (B2B2C): EC
model in which a business provides some
product or service to a client business; the client
business maintains its own customers, to whom
the product or service is provided

13. Classification of EC by the
.(Nature of the Transaction (cont
 Consumer-to-business(C2B): individuals who
use the Internet to sell products or services to
organizations and /or seek sellers to bid on
products or services they need
 Consumer-to-consumer (C2C) : consumers
sell directly to other consumers

14. .………THANK YOU