INTRODUCTIONApple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.The companys best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.
VISION“ Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
MISSION“the Company is committed to bringing the bestpersonal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, governmentagencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
COMPANY PROFILEEstablished: on April 1, 1976Founders: Steve Jobs, Steve Wozniak, and Ronald WayneIndustry: Computer Hardware computer software consumer electronics digital distributionKey People: Chairman & CEO : Steve Jobs COO & Acting CEO: Tim CookTotal Revenue: US $ 65.23 billion(FY 2010)Profit: US $ 14.01 billion(FY 2010)Employees:49,400No. of Locations: 317 retail stores
MAJOR HARDWARE PRODUCTS Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBookPro, Mini, Pro)
MAJOR SOFTWARE PRODUCTSMac OS XiOSiTunesiWorkQuickTimeSafariiLife
STORES AND SERVICESApple Store (online)App StoreCertificationsGame CenteriAdiBookstoreiTunes StoreiWork.comiCloud
THE BEGINNING. Apple‟s history starts with the story of two young and exceptionalpeople who began building a computer in their garage and launched the microcomputer revolution. It‟s the story of two „Steves‟:- Stephen G Wozniak and Steven P Jobs
THE BEGINNINGApple has been created in 1976by Steve Jobs, Steve Wozniakand Ronald Waynein Cupertino, California . Theyall left ATARI Computers tocreate their own company.Apples first headquarter wasthe Jobs parents garage whereJobs and his friends designtheir first computer kit : theApple I
APPLE I Essentials Family: Pre-Macintosh Introduced: April 1976 Terminated: March 1977 Processor CPU: MOS Technology 6502 CPU Speed: 1 MHz FPU: none Bus Speed: 1 MHz Register Width: 8-bit Data Bus Width: 8-bit Address Bus Width: 16-bit Onboard RAM: 8 kB Maximum RAM: 65 kB
APPLE IIEssentials Family: Pre-Macintosh Introduced: April 1977 Terminated: May 1979Processor CPU: MOS Technology 6502 CPU Speed: 1 MHz FPU: none Bus Speed: 1 MHz Register Width: 8-bit Data Bus Width: 8-bit Address Bus Width: 16-bit ROM: 12 kB RAM slots: 1st expansion slot can be used Expansion Slots: 8 proprietary 14
EXTRA SHOT In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse forpointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”
OTHER EARLY ENDEAVORSApple III Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn‟t do well..Apple Lisa Released in 1983 Became the first personal computer sold to the public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost $10,000) and limited software it could run
THE MACINTOSH Apple introduced the Macintosh in 1984 Sales not initially as strong as desired Changed with the intro of LaserWriter – first reasonably priced laser printer PageMaker – early desktop publishing package(These capitalized on its advanced graphics capabilities) 128 KB memory Motorola‟s 68000 CPU Sold for $2495 19
EARLY YEARS – COMPUTER COMPARISONProduct Cost Storage RAM YearApple I $666 --- 8 KB 1976Apple II $1298 Floppy 64 KB 1977Apple III $4300 Floppy 128 KB 1980 (for business)Apple Lisa $10,000 Floppy 1 MB 1983 (for business)Macintosh $2495 Floppy 128 KB 1984
EXTRA SHOT…1985: due to some power struggle between Jobs andthen CEO John Sculley, Jobs resigns from AppleComputers and started a new company NeXT Inc.
MACINTOSH PORTABLE Apple‟s first attempt ata “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market. 22
MORE PORTABLE EFFORTS..PowerBook 100 Released in 1991 40 MB hard drive 8 MB RAM $2500 Helped Apple to gain some revenue established layout of the laptop computers 23
1991-’95 1991:System 7- upgraded OS which added colour tointerfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other productsincluding digital cameras, portable CD audioplayers, speakers, video consoles, and TV appliances Microsoft gains market with cheap commoditypersonal computers 1994: Apple allied with IBM and Motorola in theAIM alliance.
REBIRTH OF APPLE 1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs –the CEO 1997: Steve Jobs announced that Apple would joinMicrosoft to release new versions of Microsoft Officefor the Macintosh 1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apples new laptop.
DESKTOP EVOLUTION » The iMac Released in 1998 Released in 20072 USB ports RAM: 4 GB4 GB hard drive 320 GB hard drive256 MB RAMAll in 0ne computer
LETS HAVE ANOTHER COMPARISONProduct Cost Storage RAM YearMacintosh $2495 Floppy 128 KB 1984Mac Plus $2600 Floppy 4 MB 1986iMac $1799 320 GB 4GB 2007Mac Portable $6500 40MB hd 8 MB 1989(laptop)Powerbook 100 $2500 40MB hd 8 MB 1991(laptop)Macbook Air $1799 120GB hd 2GB 2008(laptop) 29
EVOLUTION OF OS’S… Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 – mid 1990‟s) Could run multiple applications Mac OS 8 (8.0 – 8.6) (1997) – better file management Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless Mac OS X (1999 – today) – UNIX based OS10.0 – Cheetah („01) 10.1 – Puma („02) 10.2 – Jaguar (‟03)10.3 – Panther (‟04) 10.4 – Tiger (‟05) 10.5 – Leopard (‟08)10.6 – Snow Leopard (‟09) 10.7 – Lion(„11)
iPod- THE BLOCKBUSTER On October 23, 2001-the iPod CPU: Samsung ARM and AppleA4 5 GB hard drive that put "1,000songs in pocket” New technology: spintronics Initially , iPod software onlyworked with Mac OS; from 2nd generation onwardsworks with Microsoft Windowsalso Apples iTunes Store wasintroduced, offering online musicdownloads for $0.99 a song andintegration with the iPod.
EXTRA SHOT.. Albert Fert and Peter Gruenberg won the 2007 NobelPrize for physics for work that has allowed hard disks tobe made much smaller for everything from laptops toiPods The prize was awarded for work onmagnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transportinformation instead of the electrical charge, meaningmuch more information could be kept in a smaller spacethan before.
SHREDDING DOWN ‘COMPUTER’ on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on beknown as Apple Inc., because computers were nolonger the main focus of the company, which hadshifted its emphasis to consumer electronic devices Announced iPhone and Apple TV
iPhone a convergence of an Internet-enabled smartphone and iPod. iOS, (formerly iPhone OS)-scaled down version of OS X 3.5-inch (89 mm) touch screendisplay, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi
iPad tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
ICLOUDJune of 2011, Apple unveiled its new online storage and syncing service formusic, photos, files and software -- iCloud
CORE COMPETENCIESDifferentiation Strategy Value Creation
DIFFERENTIATION STRATEGYUnique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation
VALUE CREATION PROCESSApple I,II,III Mac FF Focus On Education C o eMac n v Music Strategy (iTunes) e r Lifestyle Strategy Video Strategy (iMovie) Adding Value g e n Internet Strategy (iTools) Digital Hub c iMac e
STRENGTHS& WEAKNESSES strengths weaknesses Branding High Price Proprietary Innovation SystemDifferentiated Product Ease of Use Niche Market Superior Quality Retail Strategy Marketing and Sales Cannibalization Customer Loyalty Online Sales
WORK CULTURE Apple evokes a loyalty from its workers thatinformation only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
COMPETITORS Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony .
CONCLUSIONFor 35 years Apple has been a trend-setter company able to foresee the futureof domestic computer and consumerelectronics. it will probably continueduring the next decades. because theirstrength is the innovation . And theyknow, how to ‘think different’.Apple, go on innovating…..
REFERENCES www.apple.comen.wikipedia.org/wiki/Apple_Inc www.technologyguardian.co.uk The Economic Times The Hindu T3 –the gadget magazine