FARMFUL SERVICES Vision : To contribute positively to the economy and overall health of the society by promoting the sustainable business and consumption of fresh fruits and vegetables (FFV). Bachelors in Architecture Masters in Business Design esign Masters uct D in Masters Industrial Desig in Prod s Design in Strate n elors ines gic DesigBach rs in Bus n M aste Team
System Map : Farmful Services enhances the exchange of information among the stakeholders in the FFV product Business. It exploits the advantages of ICT technology to manage the complexity of the process and to facilitate the free flow of information. The system supports decentralised and multifaceted nature of the Business
System Map : Smart phone app Web Based Call phone based aplication Internet TV Application SMS service Direct Calling Smart Kitchen Possible ways to interact with the portal
Business Model Canvas : Key Partners Activities Value Propositions Services Promotion1.PRIMARY Information Management Farmer :NOKIA Life Tools/ IT System Development Freedom to chooseUNIPHORE/ Resources Networking convinient and profitableRML Services Strategic Alliances market Agriculture Awareness2.SECONDARYWarehouse facilitators Consumer :Micro- finance company Increased Profit MarginsNGO’s Retailer :3.TERTIARY Resources Increased variety ofMedia choices and pricesAgriculture expertsAgro-Research Institutes ICT Platform Social : New job opportunities Logistics Reduced Wastage Warehouses Health Awareness Human resources Capital Local Money circulation Brand and PatentAg- riculture Awareness
Business Model Canvas : Customer Customer Segment Relationship Automated Services 1.BUYERS Personal Services Households Community Services Catering Services Co-creation Restaurants Corporate Relation- Institutes ships Hotels Process industries 2.PRODUCERS Farmers Channels 3.DISTRIBUTORS Neighborhood Retailers Wholesalers e-Commerce Web-TV Word of mouth Media Events and exhibitions
Business Model Canvas : Key Partners Activities Value Customer Customer Segment Propositions Relationship Services Promotion 1.PRIMARY Information Management Farmer : Automated Services 1.BUYERS NOKIA Life Tools/ IT System Development Personal Services Households Freedom to choose UNIPHORE/ Resources Networking Community Services Catering Services convinient and profitable RML Services Strategic Alliances Co-creation Restaurants market Agriculture Awareness Corporate Institutes 2.SECONDARY Relationships Hotels Warehouse facilitators Consumer : Process industries Micro- finance company Increased Profit Margins NGO’s 2.PRODUCERS Retailer : Farmers 3.TERTIARY Resources Increased variety of Channels Media choices and prices Agriculture experts 3.DISTRIBUTORS Agro-Research Institutes ICT Platform Social : Neighborhood Retailers New job opportunities Wholesalers Logistics e-Commerce Reduced Wastage Web-TV Warehouses Word of mouth Health Awareness Human resources Media Capital Local Money circulation Events and exhibitions Brand and PatentAgriculture AwarenessCost Structure Revenue Stream1.Economy of scale Direct Sales of FFV produce2.Low price value proposition Value Added Service Charges Subscription Charges (e.g. freemium and corporate) Newsletter subscription Advertisements and Promotions
Financial Projections : Initial capital : Rs 10,00,000 10% growth/annum Subsciption in 5 yrs: Farmer : 3200 Retailers + business buyers : 5500 Number of market places : 15 (in 3 cities) * In context to India
Here we GO ! ! ! Startup : Lombardy region : Agricultural Hub of Italy Month of Initiation : Feburary 2012 Target Market : Food Business in Milan city + Households Number of Farmers enrolled : 100 We welcome you to be the visionary to invest in Farmful Services .