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Business design hardik amin

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Selected Projects Compilation

Selected Projects Compilation

Published in: Design, Business

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  • 1. Text 2 Shape OOGA Barilla Chalta Pasta 3D Printing Urban Farming Food Retail Service Neighborhood Manufacturing Sustainable Change New Market Strategy Farmful Unieuro’s Unico TM’s MediaCucine Horticulture Info Retail Consumer Electronics Domestic Kitchens Business System Modeling Retail Service & Branding Product + Service DesignBUSINESS DESIGN201.736.7133 /// hardik@hardikjamin.com www.hardikjamin.com HARDIK J. AMIN INDEX
  • 2. 2. MAKE1. SHAPE 3. USEDigital Manufacturing ProcessNeighborhood digital services Design-Material trendTEXT TO SHAPEA neighborhood micro factory strategy enabling distributed Additive Manufacturing of Human Aided Design as Neighborhood Enterprisesmanufacturing of designs in response to the trend of objectpersonalization aided by 3D design co-creation & 3D Printing. GENERATIVE RESEARCHHARDIK J. AMIN INDEX www.hardikjamin.com
  • 3. Centralized Business Market User COMPANY expenditure cloud Location Research Mass Storage Design Production Inventory Distribution Retail USER reducing intermediary steps reducing expenditures ON-DEMAND PRODUCTION removes storage-inventory shrinking of Personal UNIQUE expenditure cloud Design Print Product Variation LOCAL COMPANY Design USER CENTER DIRECT REACH MAKES IT AFFORDABLEDesign mass-customization using 3d printing in 1.5 hours. MORE PROFIT MARGIN Distributed BusinessTEXT TO SHAPEA neighborhood micro factory strategy enabling distributed Additive Manufacturing of Human Aided Design as Neighborhood Enterprisesmanufacturing of designs in response to the trend of objectpersonalization aided by 3D design co-creation & 3D Printing. EVALUATIVE RESEARCHHARDIK J. AMIN INDEX www.hardikjamin.com
  • 4. A lifestyle of Shape-Making as 1 emergent in reference to past that evolved as Text-walking. SELECT READY TO USE 2 OBJECTS! 3 CUSTOMIZE 3D PRINTER by Stratasys MAKE IT ! THIS IMAGE CONNECTS TO VIMEO http://vimeo.com/31378411TEXT TO SHAPEA neighborhood micro factory strategy enabling distributed Additive Manufacturing of Human Aided Design as Neighborhood Enterprisesmanufacturing of designs in response to the trend of objectpersonalization aided by 3D design co-creation & 3D Printing. EXPERIENCE PROTOTYPEHARDIK J. AMIN INDEX www.hardikjamin.com
  • 5. Demand 82.7% 5$ Shop RURAL URBAN Farmer Supply students Gap for Under utilised Neighborhood Migration No Job Vegetable open spaces Junk diet retail Connect here to OOGA pitch 2$ Shop http://vimeo.com/28158807 students Optimum Supply Promotion of Employment of fresh food Healthy diet Organic Supply Green Self- organic city entrepreneur grow near.get nearOOGAThe service aims to grow fruits and vegetables by applying a How might we capitalize on rural to urban migration considering sustainable change?‘zero km.’ strategy to localize fresh production and consumptionlinking unemployed farmers to underutilized urban spaces. SOCIAL IMPACTTEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com
  • 6. Shop Farmer University ICAR OOGA agriculture agency . Salary . Inhouse production of college . Market extension . Subscription fee from farmer . Market extension . Reduced prices of FFV produce canteen demand . Subsidized rates of seeds and . Promotion . Annual service salary from . Increased branding . Information access fertilizers . Green University Promotion college . R&D . Increase in types and no. of users . Branding (affiliation with ooga . Increased profitability from .Cost saving in food investment . Branding kit profit & university) self business . Commission from Nokia (market extension) . Commission from agri agency . Promotion and market opportunity Farmer : Employee Farmer : Enterpreneur University : Required land University : Proposed land + Agri. Investment - Agri Investment Plan A Plan B $ $ Retailers University 75% Ooga 100% 25% FarmerOOGAThe service aims to grow fruits and vegetables by applying a How might we capitalize on rural to urban migration considering sustainable change?‘zero km.’ strategy to localize fresh production and consumptionlinking unemployed farmers to underutilized urban spaces. VALUE PROPOSITIONTEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com
  • 7. Horticultural Farmer University Agency [ICAR] OOGA Skills Land Training/Agri- Facilities Consulting Experience Connecting Know-How Coordinating Ooga Agrikit University Land Agri Agency Training Farmer Skills Collaboration Ooga-manOOGAThe service aims to grow fruits and vegetables by applying a How might we capitalize on rural to urban migration considering sustainable change?‘zero km.’ strategy to localize fresh production and consumptionlinking unemployed farmers to underutilized urban spaces. ACTORSTEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com
  • 8. 1st Year 1st Year 2nd Year 85% 15% 90% 10% 9 90% 1 10% 80% 20% Shop Shop Retailer Farmer OOGA University ICAR Retailer Farmer OOGA University ICAR Plan A Plan B 100% 25% 0 00% 75% 10% 15% ooga ooga $ Student & Retailers Ooga 20% Farmer 90% 85% farmer farmer from University from University from Farmers 25% of harvest received under the agreement of Plan BOOGAThe service aims to grow fruits and vegetables by applying a How might we capitalize on rural to urban migration considering sustainable change?‘zero km.’ strategy to localize fresh production and consumptionlinking unemployed farmers to underutilized urban spaces. FINANCIAL MODELTEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com
  • 9. TRENDS / CULTURECHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal How might we better integrate Italian food brand Barilla into the complex Indian Food market?solution to reach out efficiently and culturally by superimposingBarilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMATEAM - ANNA I FRANCESCO I Hardik I NOOR INDEX www.hardikjamin.com
  • 10. TOUCH POINT TOUCH POINTSERVICE SYSTEM PRICING SYSTEMCHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal How might we better integrate Italian food brand Barilla into the complex Indian Food market?solution to reach out efficiently and culturally by superimposingBarilla as an Italian food brand onto the diverse Indian market. ROAD MAPTEAM - ANNA I FRANCESCO I Hardik I NOOR INDEX www.hardikjamin.com
  • 11. CITY MAP TYPE 1 service touch point experience service providing ------------------------- touch points ‘EAT THERE’ ------------------------- TOUCH POINT - A custom packs, no:100 ------------------------- Touch points - A TYPE 1 TYPE 2 ------------------------- ------------------------- ‘CENTRAL’ Mobiles ‘TAKE AWAY’ ------------------------- ------------------------- TOUCH POINT - A custom package A__no: 25, B__no: 75 ------------------------- Touch points - A&B TYPE 2 TYPE 1 & 2 ------------------------- ------------------------- ‘FLEXIBLE’ Mobiles ‘@HOME’ ------------------------- ------------------------- TOUCH POINT - B custom package no: shelf size ------------------------- Touch points - C BARILLA dry pasta TOUCH POINT__A TOUCH POINT__B TOUCH POINT__C LOCATION Chalta Pasta: mobile italian food service BLUE [ref. City Map] RED [ref. City Map] SUPERMARKET SHELF AHMEDABAD, INDIA.CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal How might we better integrate Italian food brand Barilla into the complex Indian Food market?solution to reach out efficiently and culturally by superimposingBarilla as an Italian food brand onto the diverse Indian market. TOUCH POINT STRATEGYTEAM - ANNA I FRANCESCO I Hardik I NOOR INDEX www.hardikjamin.com
  • 12. FARMFULThe information portal is a key service mechanism enabling How might we increase distributed stakeholder transparency through information platforms?distributed farmers to connect directly to distributed usersinvolving stakeholders to democratize selling & reducing waste. TOUCH POINT MATRIXTEAM - Hardik I SANTOSH I Smriti INDEX www.hardikjamin.com
  • 13. Key Partners Activities Value Customer Customer Segment Propositions Relationship Services Promotion 1.PRIMARY Information Management Farmer : Automated Services 1.BUYERS NOKIA Life Tools/ IT System Development Personal Services Households Freedom to choose UNIPHORE/ Resources Networking Community Services Catering Services convinient and profitable RML Services Strategic Alliances Co-creation Restaurants market Agriculture Awareness Corporate Relation - Institutes 2.SECONDARY ships Hotels Warehouse facilitators Consumer : Increased Profit Margins Process industries Micro- finance company NGO’s 2.PRODUCERS Retailer : Farmers 3.TERTIARY Resources Increased variety of Channels Media choices and prices Agriculture experts 3.DISTRIBUTORS Agro-Research Institutes ICT Platform Social : Neighborhood Retailers New job opportunities Wholesalers Logistics e-Commerce Reduced Wastage Web-TV Warehouses Health Awareness Word of mouth Human resources Media Capital Local Money circulation Events and exhibitions Brand and PatentAg - riculture Awareness Cost Structure Revenue Stream 1.Economy of scale Direct Sales of FFV produce 2.Low price value proposition Value Added Service Charges Subscription Charges (e.g. freemium and corporate) Newsletter subscription Advertisements and PromotionsFARMFULThe information portal is a key service mechanism enabling How might we increase distributed stakeholder transparency through information platforms?distributed farmers to connect directly to distributed usersinvolving stakeholders to democratize selling & reducing waste. BUSINESS MODELTEAM - Hardik I SANTOSH I Smriti INDEX www.hardikjamin.com
  • 14. FARMFUL SERVICE SYSTEM MAP -information flow -cash flow -product flow -stakeholder position -touchpointsFARMFULThe information portal is a key service mechanism enabling How might we increase distributed stakeholder transparency through information platforms?distributed farmers to connect directly to distributed usersinvolving stakeholders to democratize selling & reducing waste. SYSTEM MAPTEAM - Hardik I SANTOSH I Smriti INDEX www.hardikjamin.com
  • 15. IN-STORE PRODUCT ASSORTMENTUNICOThe name literally means ‘unique’ in Italian. The service offers How might we develop retail services around product lifecycle to increase brand’s value offering?three plans based on product perceptions v/s user types by‘unique’ RFID tags for Unieuro post-purchase brand connection. CUSTOMER JOURNEYTEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON INDEX www.hardikjamin.com
  • 16. SERVICE PLANS primary CARE secondaryUNICOThe name literally means ‘unique’ in Italian. The service offers How might we develop retail services around product lifecycle to increase brand’s value offering?three plans based on product perceptions v/s user types by‘unique’ RFID tags for Unieuro post-purchase brand connection. SERVICE IMAGETEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON INDEX www.hardikjamin.com
  • 17. I am a student working on my final submission O Lord, SAVE ME ! LET ME go to, UnieuroUNICOThe name literally means ‘unique’ in Italian. The service offers How might we develop retail services around product lifecycle to increase brand’s value offering?three plans based on product perceptions v/s user types by‘unique’ RFID tags for Unieuro post-purchase brand connection. ’ STORY BOARDTEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON INDEX www.hardikjamin.com
  • 18. PROBLEMS calculated potential area qualitatively and quantitatively Monitoring kids Products used while cooking not intended ACTIVITIES for the space- laptop, phones, TV etc. Entertaining Eating Area / Preparation & Kids while Cooking / cooking Entertainment SAFETY Area / Playing / Lack of power kids / Relaxation Space sources for all Work area tools beingVarious activities used at oncemake a clutteredenvironments SYNTHESIS ACTIIVTY MAP what- cables, books,toys in the way Preaparation & Potentially Cooking/ disastrous Make-shift Preparation & Eating Area/ situations- (e.g. if ? solutions used Cooking / Relaxation Space using a laptop to create a Eating Area / near running better working Working space / Social Hub With water, kids toys environment- Entertainment area / Friends/ on the floor books stacked Relaxation space to hold items. Working area- the kitchen could alter the kitchen is a highly the kitchen is a place to laptop, cellphone/ Group Cooking its layout, so that users interactive space to connect family and could create a more encourage people to friends in an experiential Assistance in Cooking parties / Gatherings- efficient use of space for cook better foor? and meaningful way, to cooking Organization consumer oriented build healthier activities? relationships?MEDIA CUCINEA product + service system project, aimed at domestic users How might we understand domestic user lifestyles to imagine new services for kitchen environments?providing ‘personal assistantance‘ organising hectic lifestyles byintegrating touch projection with unused kitchen surfaces. OPPORTUNITY MAPTEAM - CARLA I Hardik I NAM I TAYLOR INDEX www.hardikjamin.com
  • 19. COOKING / PREPARING / CLEANING PLAYING / EDUCATING quantitative: amount of usability primary activity for the product and secondary activity around the product primary user is female user. and next to female users comes kids. qualitative: activity of usability WORKING / MULTITASKING SOCIAL GATHERINGS emergent activity for the product for tertiary emergent activity around the multitasking with different media. product with temporary users. PRIMARY USABILITY SECONDARY USABILITY TERTIARY USABILITY PRODUCT ANALYSISMEDIA CUCINEA product + service system project, aimed at domestic users How might we understand domestic user lifestyles to imagine new services for kitchen environments?providing ‘personal assistantance‘ organising hectic lifestyles byintegrating touch projection with unused kitchen surfaces. USABILITY TESTINGTEAM - CARLA I Hardik I NAM I TAYLOR INDEX www.hardikjamin.com
  • 20. MEDIA COOKING MEDIA PLAYING personal chef personal playmate MEDIA MULTITASKING MEDIA ASSISTANT personal assistant socially active serviceMEDIA CUCINEA product + service system project, aimed at domestic users How might we understand domestic user lifestyles to imagine new services for kitchen environments?providing ‘personal assistantance‘ organising hectic lifestyles byintegrating touch projection with unused kitchen surfaces. PRODUCT-SERVICETEAM - CARLA I Hardik I NAM I TAYLOR INDEX www.hardikjamin.com
  • 21. DISCOVER STRATEGIZE INNOVATE Mind Map Actors Road Map Social Impact Service Image Story Board Usability Testing Business Model System Map Customer Journey Opportunity Map Financial Model Context Panaroma Value Proposition Product-Service Touch Point Matrix Evaluative Research Rough Prototype Generative Research Touch Point Strategy Experience PrototypeBUSINESS DESIGNDevise offerings that inspire organizations and excite customers, For creative business innovation, some of the methods used to craft strategies!by creating new market avenues for sustainable growth bycombining design thinking and corporate strategy methods. THINKING TOOLSHARDIK J. AMIN INDEX www.hardikjamin.com