Your SlideShare is downloading. ×
0
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Commerce in context ver 06
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Commerce in context ver 06

294

Published on

The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of …

The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.

The agenda of the webinar was:

How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
294
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Retail vs. MarketplaceCommerce in ContextBuildaBazaar’s Weekly BulletinVersion 6May 11, 2013Views mentioned here are personalInfibeam and Buildabazaar does not endorse any statements made during thepresentation
  • 2. • What is SEO?• Google Indexing• Basic Principles of SEO Keyword research On-page SEO Off-Page SEO Search Engine friendly site development Analytics Google Plus• Where I can learn more about SEO?• Q&AAgenda
  • 3. • SEO is a powerful internet marketingtechnique• SEO is a technique which helps searchengines find your site and rank themhigh for several queries• This helps you gain a lot of traffic toyour site from the search engines• To increase the traffic to your siteproper integration of SEO is necessaryWhat is Search Engine Optimization SEO?What matters in SEO:TitlesLinksWords in the linksReputation
  • 4. • Google Indexing is the process of pages being scanned and an index iscreated.• The Google results will be based on this index• How to create index for my Store?• Type site: example.com in Google with your site name• You will get know whether your site is indexed in Google• If it is not indexed, You can create a Google Index by logging with yourGoogle Account• By doing this, you add your site to the Google searchGoogle Indexing
  • 5. The basic principles of SEO can be classified into 5 categories:Keyword research On-page SEO Off-Page SEO Search Engine friendly site development AnalyticsGoogle PlusBasic Principles of SEO
  • 6. The queries someone types into a search engine can be divided into 3 types Informational queries – searching for information from general tospecific Navigational queries – searching for a specific site or page Transactional queries – searching with an intent to purchaseKey word Research
  • 7. • Brainstorm to develop keywords that suits your products• Online Tools that might help you develop the keywords: Google Adwords Keyword tool SEO book keyword tool Word Tracker Keyword DiscoveryDeveloping List of keywords
  • 8. • Find out the search queries your customers use through Google Analytics• Try to avoid common industry jargons about which people have no idea• Look for synonyms for the common queries• Try to differentiate from competition; do not bid aggressively for highpriced common keywordsGeneral Tips to develop Keywords
  • 9. The basic principles of SEO can be classified into 5 categories: Keyword researchOn-page SEO Off-Page SEO Search Engine friendly site development Analytics Google PlusBasic Principles of SEO
  • 10. The on-page SEO tools depend on the following factors: Content quality Usage of Images Customer engagement HTML( titles, headers and description) URLs Speed of the siteOn-page SEOThese factors are taken care byBuildaBazaar
  • 11. • Content quality is one of the most important factors that decide therank of the site.• How to develop content in a product page? Do not use the product description same as the Manufacturer productdescription Add unique content Engage customer through various techniques Rate the product Review the product Conduct surveysContent Optimization Techniques
  • 12. Image Optimization Techniques•Name the imageproperly•Avoid common keywords•Remember there is alimit for the searchengines to search for•Do not use names likeDCMIMAGE123.jpg &DCMIMAGE456.jpg
  • 13. Naming of imageEcommerce Site 1Ecommerce Site 2Searches based on imagesare getting very popular in therecent times.Hundreds of EcommerceSites selling the same set ofproductIt becomes necessary todifferentiate in terms ofcontent and ImageYou can see an examplewhere not only the productdescription is same but alsothe image name is similar
  • 14. Example of Good Image NamingThis Page might be recommended in the search engines for variousqueries such as: Smart Phones, Samsung mobiles, Samsung Galaxy S3 ,GBmemory card and so on.
  • 15. The basic principles of SEO can be classified into 5 categories: Keyword research On-page SEOOff-Page SEO Search Engine friendly site development Analytics Google PlusBasic Principles of SEO
  • 16. The page ranking does not depend only on the content and design of the webpages. There are various off page factors also decide the ranking.They are: Social reputation Social shares Trust Personal factors such as country, locality and so on.Off – Page SEO
  • 17. Leveraging Google Plus AccountHow could you leverage the Google plus account for SEO purpose Google Plus Buttons SEO keyword strategy Create Google Plus Business page Use various sources like blogs and forums to develop the visibility Increase the author rank
  • 18. The basic principles of SEO can be classified into 5 categories: Keyword research On-page SEO Off-Page SEOSearch Engine friendly site development Analytics Google PlusBasic Principles of SEO
  • 19. • Google recently introduced two algorithms named Panda Algorithm andPenguin Algorithm to block and monitor the violations of the sites• The above mentioned algorithms decide the reputation of the site• A site can be blocked from a search engine if its reputation is very bad• There are various kind of violations that the search engines monitor• Various violations include: Keyword stuffing, Hidden texts, Shallow contentSearch Engine Friendly Sites
  • 20. The basic principles of SEO can be classified into 5 categories: Keyword research On-page SEO Off-Page SEO Search Engine friendly site developmentAnalyticsGoogle PlusBasic Principles of SEO
  • 21. • There are various Analytics tools such as Google Analytics that can be usedto analyse the traffic to your site• This helps you understand the various traffic sources for your site• You can find out the several keywords used by the visitors to your site. Youcan use the keywords effectively to attract more visitors to your site• You can get a fair idea about your site’s reputation through the bouncerates.Analytics of Your Site
  • 22. • http://support.google.com/webmasters/bin/static.py?hl=en&page=checklist.cs&tab=1095579&from=1095579&rd=1 - Google Webmaster• http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2013/01/04/bing-webmaster-tools-overiew-webinar-januray-10th-at-12-00-pm-est.aspx - Bing Blogs• http://academy.hubspot.com/certification - Hubspot marketingWhere can I learn more on SEO
  • 23. Questions & Answers

×