X-cultural Communication 3: Cultural Dimensions, Part 2. Harald Felgner - Presentation Transcript
Cultural Di7s
Individualism/
Collectivism
Power Time
Distance Orientation
Culture
Uncertainty Masculinity/
Avoidance Femininity
Individualistic
or selfish?
Different
levels of On time?
power?
Culture
Distinction
Minimizing
between male
uncertainty?
and female?
Individualism/
Collectivism
Internal/
Time
External
Orientation
Orientation
Culture
Achieved/
Universalism/
Ascribed
Particularism
Status
Specific/ Neutral/
Diffuse Affective
Individualism
Communitarianism
We seek
individual happiness.
We are born into a
family .
I decide
on my own.
We serve society
.
Sequential
Synchronic
I easily change
plans .
We depart on
schedule!
Past and
Present
Future
We are oriented towards
the future.
We are proud of our past.
Universalism
Particularism
Rules apply equally.
We need to count on
ourfriends .
Neutral
Affective
We are in control of
ourfeelings .
We show we are excited!
Specific
Diffuse
A friend is a friend in
all respects .
My life is divided
into business and private.
Achieved
Status
Ascribed
Status
What we have accomplished
so far …
I have an undisputed
position .
Internal
Orientation
External
Orientation
We can dominate
nature.
We have to adapt to
external circumstances.
Individualism/
Collectivism
Internal/
Time
External
Orientation
Orientation
Culture
Achieved/
Universalism/
Ascribed
Particularism
Status
Specific/ Neutral/
Diffuse Affective
Individualistic
or selfish?
Who is in
All at once?
control?
Culture
Do we have
Rules or
to prove
relationships?
ourselves?
How far do
Do we display
we get
our emotions?
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X-cultural Communication as presented at the University of Applied Sciences/ Communication Design faculty between 2004 and 2008. Dimensions of culture according to Fons Trompenaars and Charles Hampden-Turner. less
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