Cultural Di7s

Individualism/
Collectivism
Power Time
Distance Orientation
Culture
Uncertainty Masculinity/
Avoidance Femininity

Individualistic
or selfish?
Different
levels of On time?
power?
Culture
Distinction
Minimizing
between male
uncertainty?
and female?

Individualism/
Collectivism
Internal/
Time
External
Orientation
Orientation
Culture
Achieved/
Universalism/
Ascribed
Particularism
Status
Specific/ Neutral/
Diffuse Affective

Individualism
Communitarianism

We seek
individual happiness.

We are born into a
family .

I decide
on my own.

We serve society
.

Sequential
Synchronic

I easily change
plans .

We depart on
schedule!

Past and
Present
Future

We are oriented towards
the future.

We are proud of our past.

Universalism
Particularism

Rules apply equally.

We need to count on
ourfriends .

Neutral
Affective

We are in control of
ourfeelings .

We show we are excited!

Specific
Diffuse

A friend is a friend in
all respects .

My life is divided
into business and private.

Achieved
Status
Ascribed
Status

What we have accomplished
so far …

I have an undisputed
position .

Internal
Orientation
External
Orientation

We can dominate
nature.

We have to adapt to
external circumstances.

Individualism/
Collectivism
Internal/
Time
External
Orientation
Orientation
Culture
Achieved/
Universalism/
Ascribed
Particularism
Status
Specific/ Neutral/
Diffuse Affective

Individualistic
or selfish?
Who is in
All at once?
control?
Culture
Do we have
Rules or
to prove
relationships?
ourselves?
How far do
Do we display
we get
our emotions?

Read More

⁄ Harald Felgner
⁄ A spectrum of projects, from international marketing to IT.
⁄ xculture.felgner.ch

Image Credits

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