Cultural Di7s
Individualism/
                          Collectivism




 Power                                                  Time
Dis...
Individualistic
                             or selfish?




Different
levels of                                          ...
Individualism/
                                Collectivism


      Internal/
                                            ...
Individualism




Communitarianism
We seek
individual   happiness.
We are born into a

family           .
I decide
on my own.
We serve   society
                 .
Sequential




Synchronic
I easily change

plans         .
We depart on
schedule!
Past and
          Present




Future
We are oriented   towards
the   future.
We are proud of our past.
Universalism




Particularism
Rules apply equally.
We need to count on
ourfriends    .
Neutral




Affective
We are in control of
ourfeelings     .
We show we are excited!
Specific




Diffuse
A friend is a friend in
all respects        .
My life is divided
into business and private.
Achieved
             Status



Ascribed
Status
What we have   accomplished
so far …
I have an undisputed
      position     .
Internal
              Orientation



External
Orientation
We can   dominate
              nature.
We have to   adapt to
external circumstances.
Individualism/
                                Collectivism


      Internal/
                                            ...
Individualistic
                                 or selfish?


      Who is in
                                           ...
Read More
⁄  Harald Felgner
⁄  A spectrum of projects, from international marketing to IT.
⁄  xculture.felgner.ch
Image Credits
/webel/63951310/                                             /liewcf/894035077/



/kamoda/2816743013/                    ...
/mindgutter/5697895/                                             /teejaybee/758753661/



/joi/522695099/                 ...
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner
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X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner

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X-cultural Communication as presented at the University of Applied Sciences/ Communication Design faculty between 2004 and 2008 in Constance.

Dimensions of culture according to Fons Trompenaars and Charles Hampden-Turner.

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X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars and Charles Hampden-Turner

  1. 1. Cultural Di7s
  2. 2. Individualism/ Collectivism Power Time Distance Orientation Culture Uncertainty Masculinity/ Avoidance Femininity
  3. 3. Individualistic or selfish? Different levels of On time? power? Culture Distinction Minimizing between male uncertainty? and female?
  4. 4. Individualism/ Collectivism Internal/ Time External Orientation Orientation Culture Achieved/ Universalism/ Ascribed Particularism Status Specific/ Neutral/ Diffuse Affective
  5. 5. Individualism Communitarianism
  6. 6. We seek individual happiness.
  7. 7. We are born into a family .
  8. 8. I decide on my own.
  9. 9. We serve society .
  10. 10. Sequential Synchronic
  11. 11. I easily change plans .
  12. 12. We depart on schedule!
  13. 13. Past and Present Future
  14. 14. We are oriented towards the future.
  15. 15. We are proud of our past.
  16. 16. Universalism Particularism
  17. 17. Rules apply equally.
  18. 18. We need to count on ourfriends .
  19. 19. Neutral Affective
  20. 20. We are in control of ourfeelings .
  21. 21. We show we are excited!
  22. 22. Specific Diffuse
  23. 23. A friend is a friend in all respects .
  24. 24. My life is divided into business and private.
  25. 25. Achieved Status Ascribed Status
  26. 26. What we have accomplished so far …
  27. 27. I have an undisputed position .
  28. 28. Internal Orientation External Orientation
  29. 29. We can dominate nature.
  30. 30. We have to adapt to external circumstances.
  31. 31. Individualism/ Collectivism Internal/ Time External Orientation Orientation Culture Achieved/ Universalism/ Ascribed Particularism Status Specific/ Neutral/ Diffuse Affective
  32. 32. Individualistic or selfish? Who is in All at once? control? Culture Do we have Rules or to prove relationships? ourselves? How far do Do we display we get our emotions?
  33. 33. Read More
  34. 34. ⁄  Harald Felgner ⁄  A spectrum of projects, from international marketing to IT. ⁄  xculture.felgner.ch
  35. 35. Image Credits
  36. 36. /webel/63951310/ /liewcf/894035077/ /kamoda/2816743013/ /sf2006/1427327612/ http://www.flickr.com /srboisvert/45435603/ /colm/2467012869/ /artisancakes/3266608178/ /maxchernitsov/2976487007/ /haraldfelgner/2562007227/ /maxchernitsov/2977334764/ /gumtau/3589075516/ /maxchernitsov/2977419416/ /roboppy/137977139/ /totalaldo/2400635097/ /ambernussbaum/2505536646/ Paramount Pictures
  37. 37. /mindgutter/5697895/ /teejaybee/758753661/ /joi/522695099/ /23065375@N05/2235525962/ http://www.flickr.com /powerhouse_museum/3251833363/ /anirudhkoul/2523651888/ /library_of_congress/2722928662/ /nick777/565229268/ /p0psicle/3734126673/ /der_bobbel/2600591128/ /julishannon/2434691031/ /amalthya/84364820/ /good_day/88529908/ /lydur/2333875782/

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