Meta tags Meta tags are Tags within a HTML document that help define the contents of a web page. Meta tags help allow Internet search engines display web pages more appropriately. Because the abuse of incorrectly describing a web page through meta tags, many search engines are no longer utilizing meta tags. Below is an example of some commonly used meta tags and their description. Meta tags are always in the head section of html documents.
Meta tags structure <meta name="____________" content="____________" /> Or <meta http-equiv="________" content="____________" /> The http-equiv attribute provides an HTTP header for the information in the content attribute. The http-equiv attribute can be used to simulate an HTTP response header. If the name attribute is set, the http-equiv attribute should not be set.
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252" /> Identify the content of the web page being displayed and how to display it. This tag indicates that the page is to be displayed as text or HTML using the Microsoft Windows character set. View slide
<meta http-equiv="Refresh" content="120" /> Indicate to the browser being used to refresh the page every 2 minutes. View slide
<meta http-equiv="Refresh" content="10;URL=http://urshula.com" /> Indicate to the browser being used to refresh the page after 10 seconds and forward the visitor to the url http://urshula.com.
<meta name="audience" content="all" /> Used with parental control software and robots to know the ages of viewers that can visit the page.
<meta name="author" content="Urshula" /> Description of the author of the page.
<meta name="Content-Language" content="english" /> Language the page is written in, in this case English. The software used to generate the web page.
<meta name="page-topic" content="Free Computer help" /> Topic of the page, used by some search engines. Not all pages need this.
<meta name="page-type" content="Technical Support" /> The page, used by some search engines. Not all pages need this.
<meta name="ProgId" content="FrontPage.Editor.Document" /> Program used to edit the file. Similar to the generator.
<meta name="publisher" content="TAFE NSW" /> Publisher of the web page.
<meta name="revisit-after" content="15 days" /> Notice to web robots indexing the page when to revisit next.
<meta name="ROBOTS" content="Index, ALL" /> Notice to web robots what pages to index. It is still recommended that the robots.txt file be used.
<meta name="ROBOTS" content="Index, FOLLOW" /> Notice to web robots what action to take on the page, in this case follow all links on the page.
<meta http-equiv="set-cookie" content="w3scookie=myContent;expires=Fri, 30 Dec 2011 12:00:00 GMT; path=http://www.w3schools.com"> Creates a cookie with specified name, expires date and value.
<meta name="description" content="A free website full of web design tutorials " /> One of the most important meta tags, this describes what the page contains. This is one of the many things used by search engines to help classify and rank your page. This tag is also displayed in search engine results so is very important in trying to get users to click on your links in the search engines
<meta name="keywords" content="web design, website tutorials, free tutorials " /> Keywords separated by commas that help describe what the page contains. Keywords do not have to be separated by commas, this is a personal choice.
Some useful links Keyword tools https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none http://www.seocentro.com/tools/search-engines/keyword-suggestion.html Advanced Meta Tags Creator http://www.seochat.com/seo-tools/advanced-meta-tag-generator/ Google Dance Tool http://www.seochat.com/googledance/ (This is really useful when google is dramatically changing its algorithm )