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Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools
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Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools

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A presentation for DigitalVU and the VMC Web Council, Oct. 22, 2009

A presentation for DigitalVU and the VMC Web Council, Oct. 22, 2009

Published in: Technology, Business
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  • 1. Watch Your Site's Success Google Alerts, Analytics & Other Cool Tools Jacob Berner Weiss Anna Belle Leiserson October 22, 2009
  • 2. What Jacob & AB will cover <ul><li>Google Analytics </li></ul><ul><li>Twitter and related tools </li></ul><ul><li>Google Alerts </li></ul><ul><li>Email campaigns </li></ul><ul><li>Other cool tools </li></ul>
  • 3. <ul><li>1a. Google Analytics </li></ul>http://www.google.com/analytics/
  • 4. Google Analytics <ul><li>Most Important Points </li></ul><ul><li>1. It’s easy to install (for most) </li></ul><ul><li>2. It gives you a wealth of data </li></ul><ul><li>3. You can always learn it later </li></ul><ul><li>4…. </li></ul>
  • 5. 4.... <ul><li>Analytics moves you & your site … </li></ul><ul><li>1. Past opinions </li></ul><ul><li>2. Past committee-think </li></ul><ul><li>3. Past politics </li></ul><ul><li>4. Past design sensibilities </li></ul><ul><li>5. Even past HiPPO </li></ul><ul><li>To….. </li></ul>
  • 6. <ul><li>Metrics </li></ul>
  • 7. Analytics Defined <ul><li>The process of matching </li></ul><ul><li>core goals with </li></ul><ul><li>objective numbers </li></ul>
  • 8. GA Best Practices <ul><li>Make base account and profile(s) as broad as possible </li></ul><ul><li>Review your metrics regularly </li></ul><ul><li>Learn your tool </li></ul><ul><li>Don’t go it alone </li></ul><ul><li>When possible, set website goals </li></ul>
  • 9. GA Quick Wins <ul><li>Over time, totals for </li></ul><ul><ul><li>Visits </li></ul></ul><ul><ul><li>Pageviews </li></ul></ul><ul><ul><li>visitors </li></ul></ul>
  • 10. GA Quick Wins Note: Visits, Pageviews and Visitors
  • 11. GA Quick Wins <ul><li>Top content and keyword (a) what’s most used (b) bounce rates (c) exit rates </li></ul>
  • 12. Keywords & bounce rates
  • 13. Top content & exit rates
  • 14. GA Quick Wins <ul><li>Every so often: browsers </li></ul>
  • 15.  
  • 16. “ Best” GA Things to Watch <ul><li>Benchmarking? </li></ul>
  • 17.  
  • 18. GA Quick Wins <ul><li>The Google Analytics Blog http://analytics.blogspot.com/ because… </li></ul>
  • 19. <ul><li>Google keeps changing… </li></ul><ul><li>And so does Google Analytics </li></ul>
  • 20. Intelligence and Custom Alerts!
  • 21. BUT… <ul><li>Don’t stop at </li></ul><ul><li>google.com/analytics/ </li></ul>
  • 22.  
  • 23. <ul><li>1b. Website Optimizer </li></ul>
  • 24. Check out <ul><li>www.google.com/websiteoptimizer </li></ul>
  • 25. Great A/B demo from Google itself <ul><li>Marissa Mayer </li></ul>http://www.youtube.com/watch?v=6x0cAzQ7PVs Starting at minute 12 (12:14)
  • 26. Basic Optimizer Check List
  • 27. <ul><li>1c. Insights for Search </li></ul>
  • 28. <ul><li>www.google.com/insights/search/ </li></ul>
  • 29.  
  • 30. Google Analytics Resources <ul><li>Searchable manual and reference http://www.google.com/support/googleanalytics/ </li></ul><ul><li>Brian Clifton’s Advanced Web Metrics with Google Analytics </li></ul><ul><li>Google Analytics Blog http://analytics.blogspot.com/ </li></ul><ul><li>In Nashville, Kate O’Neill of [meta]marketer http://metamarketer.com/ </li></ul><ul><li>For HealthCare, Edgewater Technology http://www.edgewater.com/ </li></ul>
  • 31. <ul><li>2. Twitter! </li></ul>
  • 32. Twitter Resources <ul><li>Twitter Search http://search.twitter.com/ </li></ul><ul><li>HootSuite http://hootsuite.com/ </li></ul><ul><li>BingTweets http://bingtweets.com/ </li></ul>
  • 33. <ul><li>3. Google Alerts </li></ul>
  • 34. Google Alerts Resources <ul><li>Google Alerts http://www.google.com/alerts </li></ul><ul><li>Google Alerts FAQ http://www.google.com/support/alerts/ </li></ul>
  • 35. <ul><li>4. Email Campaigns </li></ul>
  • 36. Emma report
  • 37. URL Builder
  • 38. Email Campaign Resources <ul><li>E-mail Marketing: 13 Services To Help You Make Contact http://www.sitepoint.com/blogs/2009/06/26/e-mail-marketing-services/ </li></ul><ul><li>MailChimp’s Email Marketing Resources http://www.mailchimp.com/resources/ </li></ul><ul><li>URL Builder http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 </li></ul>
  • 39. <ul><li>Summary … Two take-aways … </li></ul>
  • 40. Jump In!
  • 41. Understand Your Site
  • 42. <ul><li>Questions? </li></ul>
  • 43. General Resources <ul><li>Vanderbilt Web Community (Ning) http://vanderbiltweb.ning.com/ </li></ul><ul><li>HappyWebDiva (where these slides will be posted) http://www.happywebdiva.com/ </li></ul>

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