Your SlideShare is downloading. ×
0
Watch Your Site's Success Google Alerts,  Analytics & Other Cool Tools Jacob Berner Weiss Anna Belle Leiserson October 22,...
What Jacob & AB will cover <ul><li>Google Analytics </li></ul><ul><li>Twitter and related tools </li></ul><ul><li>Google A...
<ul><li>1a. Google Analytics </li></ul>http://www.google.com/analytics/
Google Analytics <ul><li>Most Important Points </li></ul><ul><li>1. It’s easy to install (for most) </li></ul><ul><li>2. I...
4.... <ul><li>Analytics moves you & your site … </li></ul><ul><li>1. Past opinions </li></ul><ul><li>2. Past committee-thi...
<ul><li>Metrics </li></ul>
Analytics Defined <ul><li>The  process  of matching  </li></ul><ul><li>core goals  with  </li></ul><ul><li>objective  numb...
GA Best Practices <ul><li>Make base account and profile(s) as broad as possible </li></ul><ul><li>Review your metrics regu...
GA Quick Wins <ul><li>Over time, totals for  </li></ul><ul><ul><li>Visits </li></ul></ul><ul><ul><li>Pageviews </li></ul><...
GA Quick Wins Note: Visits, Pageviews and Visitors
GA Quick Wins <ul><li>Top content and keyword  (a) what’s most used (b) bounce rates  (c) exit rates </li></ul>
Keywords & bounce rates
Top content & exit rates
GA Quick Wins <ul><li>Every so often: browsers </li></ul>
 
“ Best” GA Things to Watch  <ul><li>Benchmarking? </li></ul>
 
GA Quick Wins <ul><li>The Google Analytics Blog  http://analytics.blogspot.com/  because… </li></ul>
<ul><li>Google keeps changing… </li></ul><ul><li>And so does Google Analytics </li></ul>
Intelligence and Custom Alerts!
BUT… <ul><li>Don’t stop at  </li></ul><ul><li>google.com/analytics/ </li></ul>
 
<ul><li>1b. Website Optimizer </li></ul>
Check out <ul><li>www.google.com/websiteoptimizer </li></ul>
Great A/B demo from Google itself <ul><li>Marissa Mayer </li></ul>http://www.youtube.com/watch?v=6x0cAzQ7PVs Starting at m...
Basic Optimizer Check List
<ul><li>1c. Insights for Search </li></ul>
<ul><li>www.google.com/insights/search/ </li></ul>
 
Google Analytics Resources <ul><li>Searchable manual and reference http://www.google.com/support/googleanalytics/ </li></u...
<ul><li>2. Twitter! </li></ul>
Twitter Resources <ul><li>Twitter Search  http://search.twitter.com/ </li></ul><ul><li>HootSuite  http://hootsuite.com/  <...
<ul><li>3. Google Alerts </li></ul>
Google Alerts Resources <ul><li>Google Alerts   http://www.google.com/alerts </li></ul><ul><li>Google Alerts FAQ http://ww...
<ul><li>4. Email Campaigns </li></ul>
Emma report
URL Builder
Email Campaign Resources <ul><li>E-mail Marketing: 13 Services To Help You Make Contact http://www.sitepoint.com/blogs/200...
<ul><li>Summary … Two take-aways … </li></ul>
Jump In!
Understand Your Site
<ul><li>Questions? </li></ul>
General Resources <ul><li>Vanderbilt Web Community (Ning)   http://vanderbiltweb.ning.com/ </li></ul><ul><li>HappyWebDiva ...
Upcoming SlideShare
Loading in...5
×

Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools

429

Published on

A presentation for DigitalVU and the VMC Web Council, Oct. 22, 2009

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
429
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools"

  1. 1. Watch Your Site's Success Google Alerts, Analytics & Other Cool Tools Jacob Berner Weiss Anna Belle Leiserson October 22, 2009
  2. 2. What Jacob & AB will cover <ul><li>Google Analytics </li></ul><ul><li>Twitter and related tools </li></ul><ul><li>Google Alerts </li></ul><ul><li>Email campaigns </li></ul><ul><li>Other cool tools </li></ul>
  3. 3. <ul><li>1a. Google Analytics </li></ul>http://www.google.com/analytics/
  4. 4. Google Analytics <ul><li>Most Important Points </li></ul><ul><li>1. It’s easy to install (for most) </li></ul><ul><li>2. It gives you a wealth of data </li></ul><ul><li>3. You can always learn it later </li></ul><ul><li>4…. </li></ul>
  5. 5. 4.... <ul><li>Analytics moves you & your site … </li></ul><ul><li>1. Past opinions </li></ul><ul><li>2. Past committee-think </li></ul><ul><li>3. Past politics </li></ul><ul><li>4. Past design sensibilities </li></ul><ul><li>5. Even past HiPPO </li></ul><ul><li>To….. </li></ul>
  6. 6. <ul><li>Metrics </li></ul>
  7. 7. Analytics Defined <ul><li>The process of matching </li></ul><ul><li>core goals with </li></ul><ul><li>objective numbers </li></ul>
  8. 8. GA Best Practices <ul><li>Make base account and profile(s) as broad as possible </li></ul><ul><li>Review your metrics regularly </li></ul><ul><li>Learn your tool </li></ul><ul><li>Don’t go it alone </li></ul><ul><li>When possible, set website goals </li></ul>
  9. 9. GA Quick Wins <ul><li>Over time, totals for </li></ul><ul><ul><li>Visits </li></ul></ul><ul><ul><li>Pageviews </li></ul></ul><ul><ul><li>visitors </li></ul></ul>
  10. 10. GA Quick Wins Note: Visits, Pageviews and Visitors
  11. 11. GA Quick Wins <ul><li>Top content and keyword (a) what’s most used (b) bounce rates (c) exit rates </li></ul>
  12. 12. Keywords & bounce rates
  13. 13. Top content & exit rates
  14. 14. GA Quick Wins <ul><li>Every so often: browsers </li></ul>
  15. 16. “ Best” GA Things to Watch <ul><li>Benchmarking? </li></ul>
  16. 18. GA Quick Wins <ul><li>The Google Analytics Blog http://analytics.blogspot.com/ because… </li></ul>
  17. 19. <ul><li>Google keeps changing… </li></ul><ul><li>And so does Google Analytics </li></ul>
  18. 20. Intelligence and Custom Alerts!
  19. 21. BUT… <ul><li>Don’t stop at </li></ul><ul><li>google.com/analytics/ </li></ul>
  20. 23. <ul><li>1b. Website Optimizer </li></ul>
  21. 24. Check out <ul><li>www.google.com/websiteoptimizer </li></ul>
  22. 25. Great A/B demo from Google itself <ul><li>Marissa Mayer </li></ul>http://www.youtube.com/watch?v=6x0cAzQ7PVs Starting at minute 12 (12:14)
  23. 26. Basic Optimizer Check List
  24. 27. <ul><li>1c. Insights for Search </li></ul>
  25. 28. <ul><li>www.google.com/insights/search/ </li></ul>
  26. 30. Google Analytics Resources <ul><li>Searchable manual and reference http://www.google.com/support/googleanalytics/ </li></ul><ul><li>Brian Clifton’s Advanced Web Metrics with Google Analytics </li></ul><ul><li>Google Analytics Blog http://analytics.blogspot.com/ </li></ul><ul><li>In Nashville, Kate O’Neill of [meta]marketer http://metamarketer.com/ </li></ul><ul><li>For HealthCare, Edgewater Technology http://www.edgewater.com/ </li></ul>
  27. 31. <ul><li>2. Twitter! </li></ul>
  28. 32. Twitter Resources <ul><li>Twitter Search http://search.twitter.com/ </li></ul><ul><li>HootSuite http://hootsuite.com/ </li></ul><ul><li>BingTweets http://bingtweets.com/ </li></ul>
  29. 33. <ul><li>3. Google Alerts </li></ul>
  30. 34. Google Alerts Resources <ul><li>Google Alerts http://www.google.com/alerts </li></ul><ul><li>Google Alerts FAQ http://www.google.com/support/alerts/ </li></ul>
  31. 35. <ul><li>4. Email Campaigns </li></ul>
  32. 36. Emma report
  33. 37. URL Builder
  34. 38. Email Campaign Resources <ul><li>E-mail Marketing: 13 Services To Help You Make Contact http://www.sitepoint.com/blogs/2009/06/26/e-mail-marketing-services/ </li></ul><ul><li>MailChimp’s Email Marketing Resources http://www.mailchimp.com/resources/ </li></ul><ul><li>URL Builder http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 </li></ul>
  35. 39. <ul><li>Summary … Two take-aways … </li></ul>
  36. 40. Jump In!
  37. 41. Understand Your Site
  38. 42. <ul><li>Questions? </li></ul>
  39. 43. General Resources <ul><li>Vanderbilt Web Community (Ning) http://vanderbiltweb.ning.com/ </li></ul><ul><li>HappyWebDiva (where these slides will be posted) http://www.happywebdiva.com/ </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×