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Watch Your Site's Success with Google Alerts, Analytics, and Other Cool Tools

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A presentation for DigitalVU and the VMC Web Council, Oct. 22, 2009

A presentation for DigitalVU and the VMC Web Council, Oct. 22, 2009

Published in: Technology, Business

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  • 1. Watch Your Site's Success Google Alerts, Analytics & Other Cool Tools Jacob Berner Weiss Anna Belle Leiserson October 22, 2009
  • 2. What Jacob & AB will cover
    • Google Analytics
    • Twitter and related tools
    • Google Alerts
    • Email campaigns
    • Other cool tools
  • 3.
    • 1a. Google Analytics
    http://www.google.com/analytics/
  • 4. Google Analytics
    • Most Important Points
    • 1. It’s easy to install (for most)
    • 2. It gives you a wealth of data
    • 3. You can always learn it later
    • 4….
  • 5. 4....
    • Analytics moves you & your site …
    • 1. Past opinions
    • 2. Past committee-think
    • 3. Past politics
    • 4. Past design sensibilities
    • 5. Even past HiPPO
    • To…..
  • 6.
    • Metrics
  • 7. Analytics Defined
    • The process of matching
    • core goals with
    • objective numbers
  • 8. GA Best Practices
    • Make base account and profile(s) as broad as possible
    • Review your metrics regularly
    • Learn your tool
    • Don’t go it alone
    • When possible, set website goals
  • 9. GA Quick Wins
    • Over time, totals for
      • Visits
      • Pageviews
      • visitors
  • 10. GA Quick Wins Note: Visits, Pageviews and Visitors
  • 11. GA Quick Wins
    • Top content and keyword (a) what’s most used (b) bounce rates (c) exit rates
  • 12. Keywords & bounce rates
  • 13. Top content & exit rates
  • 14. GA Quick Wins
    • Every so often: browsers
  • 15.  
  • 16. “ Best” GA Things to Watch
    • Benchmarking?
  • 17.  
  • 18. GA Quick Wins
    • The Google Analytics Blog http://analytics.blogspot.com/ because…
  • 19.
    • Google keeps changing…
    • And so does Google Analytics
  • 20. Intelligence and Custom Alerts!
  • 21. BUT…
    • Don’t stop at
    • google.com/analytics/
  • 22.  
  • 23.
    • 1b. Website Optimizer
  • 24. Check out
    • www.google.com/websiteoptimizer
  • 25. Great A/B demo from Google itself
    • Marissa Mayer
    http://www.youtube.com/watch?v=6x0cAzQ7PVs Starting at minute 12 (12:14)
  • 26. Basic Optimizer Check List
  • 27.
    • 1c. Insights for Search
  • 28.
    • www.google.com/insights/search/
  • 29.  
  • 30. Google Analytics Resources
    • Searchable manual and reference http://www.google.com/support/googleanalytics/
    • Brian Clifton’s Advanced Web Metrics with Google Analytics
    • Google Analytics Blog http://analytics.blogspot.com/
    • In Nashville, Kate O’Neill of [meta]marketer http://metamarketer.com/
    • For HealthCare, Edgewater Technology http://www.edgewater.com/
  • 31.
    • 2. Twitter!
  • 32. Twitter Resources
    • Twitter Search http://search.twitter.com/
    • HootSuite http://hootsuite.com/
    • BingTweets http://bingtweets.com/
  • 33.
    • 3. Google Alerts
  • 34. Google Alerts Resources
    • Google Alerts http://www.google.com/alerts
    • Google Alerts FAQ http://www.google.com/support/alerts/
  • 35.
    • 4. Email Campaigns
  • 36. Emma report
  • 37. URL Builder
  • 38. Email Campaign Resources
    • E-mail Marketing: 13 Services To Help You Make Contact http://www.sitepoint.com/blogs/2009/06/26/e-mail-marketing-services/
    • MailChimp’s Email Marketing Resources http://www.mailchimp.com/resources/
    • URL Builder http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
  • 39.
    • Summary … Two take-aways …
  • 40. Jump In!
  • 41. Understand Your Site
  • 42.
    • Questions?
  • 43. General Resources
    • Vanderbilt Web Community (Ning) http://vanderbiltweb.ning.com/
    • HappyWebDiva (where these slides will be posted) http://www.happywebdiva.com/