Google Analytics Intro for TCPRA

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    1 Favorite

    Google Analytics Intro for TCPRA - Presentation Transcript

    1. Google Analytics Just Do It Anna Belle Leiserson November 7, 2008
      • 3 web secrets for senior management
    3. 3 Web Secrets for Senior Management
      • 1. There is no quick fix
    4. 3 Web Secrets for Senior Management
      • 2. The closest you can get is…
      • mastering web analytics
    5. 3 Web Secrets for Senior Management
      • 3. Almost no one in the university world is doing web analytics .…
      • Yet.
      • So why not make it you?
    6. How Am I Going to Get You to Do It?
      • What is “analytics”?
      • What’s so special about Google’s flavor of analytics?
      • How can YOU set up Google Analytics?
      • How can you do it well?
    7. What’s it all about, Alfie?
      • Once upon a time….
    8. What’s it all about, Alfie?
      • Web analytics meant….
    9. What’s it all about, Alfie?
      • Log files
      • Hits
      • Pageviews
      • Visitors
      • - in other words –
      • The numbers
    10. What’s it all about, Alfie?
      • Then analytics meant …
    11. What’s it all about, Alfie?
      • WebTrends
      • Analog
      • AW Stats
      • Urchin
      • - in other words –
      • The application
    12. What’s it all about, Alfie?
      • Now analytics means….
    13. What’s it all about, Alfie?
      • The process of matching
      • core goals with
      • objective numbers
      • So what?
    15. Why Does It Matter?
      • 1. Hypothesis:
      • A good website is a must for any college or university
    16. Why Does It Matter?
      • How do you measure website goodness?
    17. Why Does It Matter?
      • Any number of ways….
      • See Alertbox Oct. 6, 2008
    18. Why Does It Matter?
      • But…
    19. Why Does It Matter?
      • Analytics is the easiest way to measure site goodness
    20. Why Does It Matter?
      • 2. Analytics moves website improvement past opinions into hard data
    21. Why Does It Matter?
      • “ Watch what users do; don’t just listen to what they say”
      • - Jakob Nielsen
    22. Why Does It Matter?
      • 3. It bridges the gap between web professionals and senior management
    23. Why Does It Matter?
      • Without analytics
    24. Why Does It Matter?
      • Design
      • Function
      • Organization
      • are typically based on…
    25. Why Does It Matter? HIPPOs (Highest Paid Person’s Opinion)
      • But that’s just Analytics…
      • What’s so special about Google Analytics?
    27. Google Analytics rules because it’s
      • Free
      • Easy for techies to set up
      • Numerical and numbers talk
      • Easy to share
      • Web 2.0 glamorous
      • In fact, it’s so successful…
      • Now it’s what’s confused with “analytics”
      • How do you start with Google Analytics?
    31. Get Going with GA
      • Step 1 (You)
      • Set up a “Google Account”
      • (the same as a gmail account)
    32.  
    33. Get Going with GA
      • Step 2 (You)
      • Set up a “Google Analytics Account”
    34.  
    35. Get Going with GA
      • Step 3 (You)
      • Copy and paste “Google Analytics Tracking Code” into a text file and email this to IT
    36.  
    37. Get Going with GA
      • It will look something like this:
      • <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;);document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> var pageTracker = _gat._getTracker(&quot; UA-1089968-2 &quot;); pageTracker._trackPageview(); </script>
    38. Get Going with GA
      • Step 4 (IT)
      • Pastes code as close to ending </body> tag as possible in as many pages as possible
    39.  
    40. Get Going with GA
      • Step 5 (IT)
      • Uploads to server; lets you know
    41. Get Going with GA
      • Step 6 (You)
      • Test the next day (or later)
    42. Get Going with GA
      • Step 7 (You - the next day)
      • If test is not working, loop back to step 5
      • If working ….
    43. Get Going with GA
      • Step 8 (You)
      • Dive into analytics
    44. Get Going with GA Steps Without webmaster With webmaster 1. Google account You Webby and you 2. Google Analytics (GA) account You Webby (will share with you at step 8) 3. GA Tracking Code You Webby 4. Deploy code IT Webby 5. Upload to server IT Webby 6. Test You Webby 7. If not working IT step 4 Webby step 4 8. Dive into analytics You Webby and you
      • Google Analytics Best Practices
    46. GA Best Practices
      • 1. Get a backup
      • Don’t be the only one with admin rights for a Google Analytics account
    47. GA Best Practices
      • 2. Set website goals
    48. GA Best Practices
      • Possible ways to develop goals. Think about…
      • Why did you start your site to begin with?
      • What are the pages or sections you care about most?
      • What audiences are most important
      • What is your strategic plan?
    49. GA Best Practices
      • 3. Learn your tool
    50. GA Best Practices
      • 4. Track as many pages as possible within a subdomain, e.g. intranet.vicc.org
    51. GA Best Practices
      • Set up filters to limit
    52. GA Best Practices
      • Extra Credit
      • Use multiple metric tools
      • But…
      • Don’t switch!
      • The Limits of Google Analytics
    54. The Limits of GA
      • Needs time to gather initial data
      • Generates a sea of data
      • Code installation can be problematic
      • Third party so squirrely things can happen
      • Doesn’t track PDFs & multimedia files
      • 25 month limit
      • Won’t work if cookies are off
      • Won’t work for password-protected pages
      • Limited to 5 million pageviews / month
      • Top 3 Google Analytics Reports
    56. Top 3 GA Reports
      • 1. The Dashboard
      • Tweak it
      • Schedule emails
    57. Top 3 GA Reports
      • 2. Entrance keywords
    58. Top 3 GA Reports
      • 3. Top Content
      • Including Bounce Rates
    59. Top GA Reports
      • Other possibilities
      • Referring sites
      • Browsers
      • Profiles with filters
        • Focus on particular directory or page
        • Eliminate your own IP address
        • Divide internal and external traffic
      • Resources
      • THE place to start http://www. google .com/analytics/
      • Searchable manual and reference http://www. google . com/support/googleanalytics/
      • Brian Clifton’s Advanced Web Metrics with Google Analytics
      • Happywebdiva .com
      • The end?
      • Not quite….
      • A challenge for you
      • Have Google Analytics in full operation by Jan. 1, 2009

    + Anna Belle LeisersonAnna Belle Leiserson, 2 years ago

    custom

    400 views, 1 favs, 1 embeds more stats

    Part of presentation for the Tenn College Public Re more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 400
      • 382 on SlideShare
      • 18 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 11
    Most viewed embeds
    • 18 views on http://www.happywebdiva.com

    more

    All embeds
    • 18 views on http://www.happywebdiva.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    -->
    What's New

    © 2009 SlideShare Inc. All rights reserved.