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The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
The Rebel Rules
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The Rebel Rules

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  1.  
  2. The Rebel Rules Daring To Be Yourself In Business AUTHOR: Chip Conley PUBLISHER: Simon & Schuster DATE OF PUBLICATION: 2001 NUMBER OF PAGES: 287 pages Book pic
  3. <ul><li>The principles in this book apply universally to anyone who wants to create a humane and empowered workplace, whether you are from a nonprofit organization, in the government or a private business. </li></ul><ul><li>A new kind of fast company leader is rising to power in the business world. </li></ul><ul><li>Rebel leaders are rewriting the rules. </li></ul>THE BIG IDEA
  4. Getting in touch with your “inner rebel” <ul><li>Rebels listen to their own instincts. </li></ul><ul><li>Rebels show up in their own dress code at an event. </li></ul><ul><li>Rebels get into activities that make them lose track of time and put them in a state of ecstasy. </li></ul><ul><li>Rebels build a career that is a natural reflection of themselves. </li></ul><ul><li>Rebels are working at jobs that they put on their list of top ten “favorite future jobs” from their childhood or youth. </li></ul><ul><li>Rebels are normally not straight A students, they would have been naïve idealists, non-conformists, or artists in their teenage year. </li></ul><ul><li>Rebels are not afraid to fail or quit their jobs. </li></ul><ul><li>Rebels either become leading experts in their chosen fields, millionaires, or end up in prison. </li></ul><ul><li>Rebels do not lose their political and social beliefs as they grow older. </li></ul>
  5. What it takes to be a Rebel <ul><li>Putting your whole body into it: </li></ul><ul><ul><li>Eyes represent Vision </li></ul></ul><ul><ul><li>Heart represents Passion </li></ul></ul><ul><ul><li>Gut represents Instinct </li></ul></ul><ul><ul><li>Feet represent Agility </li></ul></ul><ul><li>Business rebels live their lives with clarity. </li></ul><ul><li>The rebel stands apart from the crowd by being authentic and courageous. </li></ul>
  6. Traits of Successful Rebels <ul><li>Vision </li></ul><ul><li>Passion </li></ul><ul><li>Instinct </li></ul><ul><li>Agility </li></ul><ul><li>Form good habits </li></ul>
  7. Birthing a Rebel Company <ul><li>How to write a foolproof business plan: </li></ul><ul><ul><li>Gather a management team that has a passionate visionary, a hands-on operator, and a responsible finance-minded executive. </li></ul></ul><ul><ul><li>Focus on concept and market, building customer loyalty fast, and ask yourself do customers really care about what makes your product or service so different? </li></ul></ul><ul><ul><li>Financial projections which focus on average price per sale, and the cost to acquire customers. Investors also want an exit plan and a clear “burn rate” or how much working capital is spent to get you to the point you show a positive cash flow. </li></ul></ul><ul><ul><li>Identify risks and how you will overcome them. </li></ul></ul>
  8. Birthing a Rebel Company <ul><li>Creating your own business model. </li></ul><ul><ul><li>Choose your partners wisely. </li></ul></ul><ul><ul><li>Babies sometimes need incubators. </li></ul></ul><ul><ul><li>Ignore the conventional wisdom and beware of placing limits on yourself. </li></ul></ul><ul><ul><li>Make yourself available to fate and opportunities. </li></ul></ul>
  9. Communicating Your Vision <ul><li>Co-workers are more likely to embrace your vision if it: </li></ul><ul><ul><li>Energizes and inspires people to greatness. </li></ul></ul><ul><ul><li>Belongs to everyone and can be described succinctly among the workforce. </li></ul></ul><ul><ul><li>Is clear to each person what their specific role is in it. </li></ul></ul><ul><ul><li>Gives people an idea of the future payoff for all. </li></ul></ul><ul><ul><li>Is tangible and lived out by key role models. </li></ul></ul><ul><li>Communicate your vision by: </li></ul><ul><ul><li>Having a visual icon or symbol for your vision. </li></ul></ul><ul><ul><li>Developing a verbal vocabulary or lingo. </li></ul></ul><ul><ul><li>Choosing an ambitious award or goal that everyone can aspire for. </li></ul></ul>
  10. Creating a Passionate Culture <ul><li>Figure out your employees’ priorities. </li></ul><ul><li>Develop your own cultural program or Employee Recognition Week. </li></ul><ul><li>Let HR design outrageous employee events, innovative training programs, and remarkable incentive programs. </li></ul><ul><li>Measure employee morale regularly through anonymous surveys Is clear to each person what their specific role is in it. </li></ul>
  11. Building Corporate Instinct <ul><li>Post the critical numbers on a scoreboard in a fun, visual format. </li></ul><ul><li>Conduct basic financial training and develop strategies for making an impact. </li></ul><ul><li>Review the success of those strategies and “best practices”. </li></ul><ul><li>Play a game with a critical number and make it the goal-of-the-month or something. </li></ul><ul><li>Set up a reward bonus system and give recognition as often as possible. </li></ul><ul><li>Communicate the results throughout your organization. </li></ul>
  12. Recruiting and Coaching Rebels <ul><li>Hiring tips: </li></ul><ul><ul><li>Look for people in unconventional places. </li></ul></ul><ul><ul><li>Don’t stop looking. Have open houses. Let people know you are always on the lookout. </li></ul></ul><ul><ul><li>Audition new people first or have a trial period. </li></ul></ul><ul><ul><li>Don’t neglect the candidate’s greatest weakness. </li></ul></ul><ul><ul><li>Take an unconventional approach to interviewing. </li></ul></ul><ul><ul><li>Consider the exit plan for employees even before they’ve entered. This provides a safety net. </li></ul></ul>Hiring tips:           Look for people in unconventional places.           Don’t stop looking. Have open houses. Let people know you are always on the lookout.           Audition new people first or have a trial period.           Don’t neglect the candidate’s greatest weakness.           Take an unconventional approach to interviewing. Consider the exit plan for employees even before they’ve entered. This provides a safety net.
  13. Recruiting and Coaching Rebels <ul><li>Coaching tips: </li></ul><ul><ul><li>Let people know your coaching style.          </li></ul></ul><ul><ul><li>Let people know how to communicate with you. </li></ul></ul><ul><ul><li>Encourage people to take responsibility and initiative. </li></ul></ul><ul><ul><li>Bad news is good; surprises are bad. </li></ul></ul><ul><ul><li>Ask questions but don’t provide the answers. </li></ul></ul><ul><ul><li>Look for feedback. </li></ul></ul><ul><ul><li>Be tangible by using measuring tools and quantifiable reference points. </li></ul></ul><ul><ul><li>Be sensitive and have faith in the people you’ve chosen. </li></ul></ul><ul><ul><li>Know your employee’s “breaking point”. </li></ul></ul><ul><ul><li>Consider redesigning jobs to reduce turnover. </li></ul></ul><ul><ul><li>Coach values, not just performance. </li></ul></ul>Hiring tips:           Look for people in unconventional places.           Don’t stop looking. Have open houses. Let people know you are always on the lookout.           Audition new people first or have a trial period.           Don’t neglect the candidate’s greatest weakness.           Take an unconventional approach to interviewing. Consider the exit plan for employees even before they’ve entered. This provides a safety net.
  14. Managing Diversity Like a Potluck <ul><li>Diversity brings: </li></ul><ul><ul><li>Greater chances of success; employees are more representative of your customer base. </li></ul></ul><ul><ul><li>A more interesting place to work </li></ul></ul><ul><ul><li>The good PR of being socially conscious and progressive </li></ul></ul><ul><ul><li>A better potluck of the brightest and the best </li></ul></ul>Hiring tips:           Look for people in unconventional places.           Don’t stop looking. Have open houses. Let people know you are always on the lookout.           Audition new people first or have a trial period.           Don’t neglect the candidate’s greatest weakness.           Take an unconventional approach to interviewing. Consider the exit plan for employees even before they’ve entered. This provides a safety net.
  15. Common Challenges Facing Rebel Companies <ul><li>You outgrow your people. </li></ul><ul><li>You fall into the empowerment trap. </li></ul><ul><li>You succeed too quickly. </li></ul><ul><li>You and your business are perceived as one. </li></ul><ul><li>You lose your underdog status. </li></ul><ul><li>You pick the wrong partners. </li></ul><ul><li>You experience the perils of going public. </li></ul><ul><li>You learn the hard lesson about stock options. </li></ul><ul><li>You believe you have to spend money to make money. </li></ul><ul><li>You lose your essence or edge. </li></ul>
  16. Rebel Without a Pause <ul><li>Getting back to basics: </li></ul><ul><ul><li>You need very little to survive. </li></ul></ul><ul><ul><li>Don’t watch or read the news. </li></ul></ul><ul><ul><li>Don’t purchase items that wreak of snobbery. </li></ul></ul><ul><ul><li>Throw away everything in your closet that hasn’t been worn in the past year. </li></ul></ul><ul><ul><li>  Don’t waste time with gossip. </li></ul></ul><ul><ul><li>Don’t volunteer for activities you don’t enjoy with people you don’t want to see. . </li></ul></ul>
  17. Rebel Without a Pause <ul><li>Dealing with stress: </li></ul><ul><ul><li>Live realistically. </li></ul></ul><ul><ul><li>Reward yourself. </li></ul></ul><ul><ul><li>Manage your thoughts. Lighten up. </li></ul></ul><ul><ul><li>Be aware of the times of year that trouble you. </li></ul></ul><ul><ul><li>When waiting in traffic or in a cue at the bank, think of pleasant things. </li></ul></ul>
  18. Final Words <ul><li>Be a hero! </li></ul><ul><li>Don’t think of personal relationships as projects or ROI. </li></ul><ul><li>Use your heart and let your personal life and relationships enrich you so you can have balance. </li></ul>
  19. BusinessSummaries.com is a business book Summaries service. Every week, it sends out to subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States every week. For more information, please go to http://www.bizsum.com. ABOUT BUSINESSSUMMARIES

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