Career Warfare 10 Rules for Building a Successful Personal Brand and Fighting to Keep It AUTHOR: David F. D’Alessandro PUBLISHER: The McGraw-Hill DATE OF PUBLICATION: 2003 NUMBER OF PAGES: 216 pages Book pic
It is idiotic to try to build a successful reputation by being rude or combative. Sometimes you have to pick a fight or fight back.
The more successful you are, the more enemies you will have. Do not allow yourself to be eaten by vicious gossip. Instead, learn to recognize the signs that a campaign is being made against you and fight back.
The best personal brands include courtesy, fairness, tolerance, self-respect and having good and proper manners. However, a small amount of ruthlessness is good for your brand.
Ten recommends you can use to help you keep the momentum even if you are middle-aged or in mid-career:
Set yourself to be distinct from your peers.
Don’t give up easily.
Don’t be afraid to ask.
Don’t allow your boss to think you are easily bought.
Be ready for opportunities in unexpected places.
Promise to do or accomplish something difficult or risky and deliver.
Develop a circle of trust.
You are never too old or too powerful to change your brand.
Don’t lie, cheat or steal.
Be cautious of the reputation you are building everyday.
Rule 10: Everybody Coulda Been a Contender; Make Sure You Stay One
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