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What  Tickles Singapore on Facebook?
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What Tickles Singapore on Facebook?

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  • 1. WHAT TICKLES SINGAPOREON FACEBOOK?An insight into what we
  • 2. Its been a year since PM Leeentered the world of Facebook!Following Facebook’s recent acquisition of Instagram, hehas now made his presence felt there as well;)Amongst APACPMs, he perhapsranks 3rd in termsof his Facebookfan base!
  • 3. Monthly Active Facebook Usersin Singapore in April 2013The user base grew by 3.7%since May 2012
  • 4. Still a pretty youngcrowd on Facebook!Although they say the fastest growingsegment is the 55-64 category!
  • 5. Things we love the most inSingapore!Wonder why women seem to enjoyFood & Dining more?!
  • 6. How many fan pages does anaverage Singaporean like onFacebook?Tweet your answer to@hmarketer with #trivia1TRIVIA#1
  • 7. While our average fan base isunderstandably much lower thanglobal benchmarks…..37,000+ fansper page onaverage
  • 8. ….we have crossed the globalbenchmark in terms of post-levelengagement rate!SG: 0.34%vs.Global: 0.24%
  • 9. Our local brand fan pages loveto post a lot of content…..SG: 1.12/dayvs.Global: 0.83/day
  • 10. …..but they aren’t great in termsof responding to queries!SG: 8.9%vs.Global: 12.16%
  • 11. What kind of content do Singaporeusers share the most on Facebook?a. Photosb. Text Statusc. Linksd. VideosTweet your answer to@hmarketer with #trivia2TRIVIA#2
  • 12. Top 10 Brand Fan Pages byNumber of Local SG Fans206,935 201,585 189,255 184,243 181,288177,929 171,305 167, 812 164, 491 156, 804
  • 13. Top 10 Media Channel FanPages by Number of Local SGFans120,985 71, 635 68, 637 63, 868 61, 93959, 937 54, 496 53, 616 51, 798 46, 717
  • 14. Top 5 MostEngaging Brands3.2%2.4% 1.62%1.57%1.04%
  • 15. Top 5 Most Socially Devoted &Responsive Brands92%88%75%82%
  • 16. What is the averageresponse rate of fan pagesin Singapore?Tweet your answer to@hmarketer with #trivia3TRIVIA#3
  • 17. TOP 9 WALL POSTSTHAT WE LOVED THE MOSTIN 2013
  • 18. 1
  • 19. No we ain’t perverts, read the whole wall post.It’s an informative one!https://www.facebook.com/121736167844852/posts/5826492950868682
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  • 27. ARE WE REALLY THE LEASTEMOTIVE NATION?MAYBE WE JUST EXPRESSDIFFERENTLY!
  • 28. If you loved thedeck, please do share it& send in a thanks to@pranmaz
  • 29. All data & insights arederived from our partnerDISCLAIMER

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