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SoLoMo + Google (SoLoMo Thursday Singapore)
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SoLoMo + Google (SoLoMo Thursday Singapore)

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Rachit Dayal from Happy Marketer presents at SoLoMo Thursday on 23rd August 2012 organized by TechSailor. He talks about how Google has been adapting to the Social-Local-Mobile (SoLoMo) revolution, …

Rachit Dayal from Happy Marketer presents at SoLoMo Thursday on 23rd August 2012 organized by TechSailor. He talks about how Google has been adapting to the Social-Local-Mobile (SoLoMo) revolution, and how marketers can change their strategies in SEO (search engine optimization), Google AdWords and Google Analytics to improve their SoLoMo marketing.

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  • 1. SoLoMo + GoogleNew SEO, AdWords & AnalyticsStrategiesRachit Dayal,Managing Partner – Happy MarketerRachit Dayal | Happy Marketer | SoLoMo + Google
  • 2. AgendaRachit Dayal Search Optimization Google AnalyticsGoogle’s DNA Shift Google AdWords Next Steps Rachit Dayal | Happy Marketer | SoLoMo + Google
  • 3. Rachit Dayal• Managing Partner, Happy Marketer – Lead Consultant on all for Happy Marketer – 12+ years of Web experience, • SEO – Over 50 websites optimized • SEM – $500,000 spend managed • Conversion – $5 million of online sales • Websites – 11+ years of experience – Singapore’s first Google Certified • AdWords Professional (Jan 2006) • Analytics Professional (Mar 2009)Rachit Dayal | Happy Marketer | SoLoMo + Google
  • 4. Rachit DayalRachit Dayal | Happy Marketer | SoLoMo + Google
  • 5. Google’s Worries about SoLoMoThe Factors DNA & ValuesRachit Dayal | Happy Marketer | SoLoMo + Google
  • 6. The New Search Engine Result PageRachit Dayal | Happy Marketer | SoLoMo + Google
  • 7. Search Engine Optimization + SoLoMoGoogle+ & Authorship Maps & Location ResultsGetting Featured in Mobile Rachit Dayal | Happy Marketer | SoLoMo + Google
  • 8. Google+ Author ConnectionsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 9. Getting Featured in Mobile Search • 38 percent of residents own a smartphone. • 82 percent of smartphone users use a search engine at least one time per week. • 88 percent of smartphone users notice ads on a smartphone – – 41 percent on search engines; – 46 percent in an app; – 25 percent on a retailer website; – 20 percent on a video website; – 27 percent while watching a video; – and 47 percent while on a website. • 75 percent of smartphone users watch video; 26 percent watch at least one time per day. • 79 percent of smartphone users visit social network; 54 percent visit at least one time per day.Rachit Dayal | Happy Marketer | SoLoMo + Google
  • 10. Maps & Location ResultsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 11. Google AdWords + SoLoMoSitelinks for Social Assets Mobile Web & App AdsLocation Extensions Rachit Dayal | Happy Marketer | SoLoMo + Google
  • 12. Sitelinks for Social AssetsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 13. Location ExtensionsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 14. Mobile Web & App AdvertisingRachit Dayal | Happy Marketer | SoLoMo + Google
  • 15. Google Analytics + SoLoMoMaps & Location Results Google+ & Authorship Social Signs instead ofThe push to “+1” Links Rachit Dayal | Happy Marketer | SoLoMo + Google
  • 16. Social Engagement: Track Social ActivitiesRachit Dayal | Happy Marketer | SoLoMo + Google
  • 17. Geo Reports: Measure Local ImpactRachit Dayal | Happy Marketer | SoLoMo + Google
  • 18. Mobile Analytics for Sites & AppsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 19. Multi-Channel Funnels for this ComplexWorldRachit Dayal | Happy Marketer | SoLoMo + Google
  • 20. Next StepsSEO: To Do List Analytics: To Do ListAdWords: To Do List More Training Rachit Dayal | Happy Marketer | SoLoMo + Google
  • 21. Next Steps: SEOSocial Mobile Local• Google+ Profile • Submit a Mobile • Create Google+ (Personal & Sitemap & test and Google Places Business) • Develop mobile • Get reviews on your• Use the “Author” tag friendly sites Maps Listings• Get +1 and TweetsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 22. Next Steps: AdWordsSocial Mobile Local• Include sitelinks to • Create mobile • Create Location your FB, Youtube & search & site Extensions for your Twitter accounts specific campaigns campaigns• Advertise on / ads • Analyze local YouTube with pre- • Advertise on mobile campaigns for traffic roll, banner and in- apps and measure & conversion signs video ads ROI on downloadsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 23. Next Steps: AnalyticsSocial Mobile Local• Set up Facebook • Separate profiles for• Analyze local traffic and Twitter sharing mobile websites with geo report• Tag all URLs • Set up event • Track Google coming from social tracking for mobile Places, FourSquare campaigns apps etc statsRachit Dayal | Happy Marketer | SoLoMo + Google
  • 24. Next Steps: TrainingAdWords (Nov) SEO (Sep) Web Video (Sep)Analytics (Aug/Nov) Facebook (Sep) Mobile (Sep) Rachit Dayal | Happy Marketer | SoLoMo + Google

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