Social Media Training for IDRC

Social Media Bootcamp
David Liem
Senior Consultant, Happy Marketer
david@happymarketer.com
Twitter - @daveliem

Our Clients

http://www.hitwise.com/

http://www.blendtec.com/willitblend/

The Social Media Landscape

Nearing 500 Million Users
56% of all visits on social sites*
#1 visited site in Singapore*
Pros: Connect with people, share interests, pictures, videos
Cons: Privacy - your life is an open book, everyone wants to be your friend
*http://www.hitwise.com/

http://www.facebook.com/AirAsia

2nd most popular social site – 17%
2 Billion videos watched every day
250 Million Views – Justin Bieber
20 hours of videos uploaded ea/ min
Pros: Viral, educational, funny videos global audience
Cons: Copywrite issues, privacy, questionable content

4th popular social site - 1.17%
Microblogging, share info quickly
Pros: easy to use, get ideas and answers quickly, networking
Cons: 140 characters, time consuming, narcissistic, boring

3rd most popular – 11%
Most Popular in 2006, overtaken by Facebook in 2008
66 million users
Pros: Customize appearance, share music, pictures, videos
Cons: Decreasing popularity, low security, slow loading speed

15th most popular social site – 0.20 %
Social networks for professionals
Pros: Promote your professional life, increase network, share expertise, research tool
Cons: Smaller network than Facebook, slow linking process, limited interactivity

Even More Tools!

Basics & Hands-On

Facebook Basics
Connect
Communities
Content
Commerce

Signing in…

Connect
Finding Friends
Maintaining Friend Lists
Have a conversation: Comment, Encourage, Ask & Answer Questions
Status Updates, Tagging People

Finding Friends
Searching for them
Similar profiles, companies, groups
Through Email
Facebook suggestions
Instant messenger contacts

Maintaining Friend Lists
Creating friend lists
How to use your friends list
Deleting friends list

Have a conversation
Comment, Encourage, Ask & Answer Questions

Status Updates
Tag People, Companies, Events, Page

Communities
Facebook Groups
Hosting Events- Creating- Inviting- Managing
Applications

Facebook Groups
More for personal use, smaller scale
Limited to 5,000 members
More permission control, ex. Approvals
Communicate through emails
Cannot host apps

Hosting Events
Creating
Inviting
Sharing– Post to profile, calendar

Applications

Content
Sharing content from within Facebook
Sharing content from outside Facebook
Sharing Events
Sharing Options

Sharing content from within Facebook
Videos, Articles, Events

Sharing from outside Facebook

Sharing Options

Commerce
Fan Pages- How to make an effective Fan Page
Facebook Market Place

Network with other platforms

Provide valuable and regular content
articles, guides, videos, pictures

Have contests that require participation

Facebook Market Place

Privacy

Hands on tutorial

Find people

Reply, Retweet

Search

Wiki
Hands on

http://comm215.wetpaint.com/

Creating a Wiki
http://idrc.wetpaint.com/
Username: IDRC
Password: IDRC2010

Hands on Tutorial

Sign up

Profile

Add Connections

Groups

Hands on Tutorial

Educational Resources

Using Social Media to Market Events

Publish a White Paper

Create an online community

Twitter

Online Reputation Tools

websitegrader.com/site/www.idrc.org.sg/

Please leave some Positive Feedback?

Thank You
David Liem
Senior Consultant, Happy Marketer
david@happymarketer.com
Twitter - @daveliem

Social Media Training for IDRC

by Happy Marketer Private Ltd

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Social Media Training for IDRC Presentation Transcript