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The	  Social	  Media	  LandscapeDavid	  Liem	  Partner,	  Happy	  Marketerdavid@happymarketer.com                         ...
About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and  Training Services• Focused on bringi...
Why go into social media?                    Hello@HappyMarketer.com
It can be that one thing that setsyou apart from your competitors                             Hello@HappyMarketer.com
Trust is harder to earn• How things used to be...                             Hello@HappyMarketer.com
How people are actually influenced                                Hello@HappyMarketer.com
What are the top  reasons peopleChoose your brand?                Hello@HappyMarketer.com
What are the top   feelings peopleexperience with your        brand                 Hello@HappyMarketer.com
Your Goals in Social Media:	1.Create EMOTION2.Create Friendships3.Create a Community                                 Hello...
We have many tools to choose from...                                      800 MM+ monthly active users                    ...
The	  Social	  Media	  Landscape                       Hello@HappyMarketer.com                      Hello@happymarketer.com
The Corporate Website                        Hello@HappyMarketer.com
Web Design Tips• “Don’t make me think”• Simple and friendly navigation                                   Hello@HappyMarket...
Friendly design                  Hello@HappyMarketer.com
Hello@HappyMarketer.com
Socialize Your Website• Add social media share buttons to your home page• Add a Facebook Like box to your website• Portal ...
Strengths & Weaknesses  Strengths• Effective for branding, sparking excitement with product  announcements,• Information g...
Facebook           Hello@HappyMarketer.com
Timeline for Businesses, Features                                    Hello@HappyMarketer.com
Hello@HappyMarketer.com
Behind-the-Scenes, On-the-Ground updates                               Hello@HappyMarketer.com
Strengths & Weaknesses    Strengths•   It’s where the fishes are•   Repeat visitors, convenient channel to communicate•   G...
YouTube          Hello@HappyMarketer.com
YouTube          Hello@HappyMarketer.com
‘How it’s made’ videos                         Hello@HappyMarketer.com
Testimonials               Hello@HappyMarketer.com
Strengths & WeaknessesStrengths•High degree of engagement, realism, more likely to be sharedand go ‘viral’•Powerful to sha...
Pintrest           Hello@HappyMarketer.com
Pintrest           Hello@HappyMarketer.com
Infographics               Hello@HappyMarketer.com
Strengths & Weaknesses  Strengths• Fast growing network• Visually appealing• Easy to share  Spark initial interest  Weakne...
Your Goals in Social Media:	1.Create EMOTION2.Create Friendships3.Create a Community                                 Hello...
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
What are some of thetrends you observe?                                     Crowd-sourced  Off-line & online    integratio...
The role & impact ofsocial media inmarketingPrantik MazumdarPartner, Happy Marketerprantik@happymarketer.com              ...
If I were to ask you, how is Singapore feeling today?Sad? Happy? Ok? What would you say??                                 ...
And how was Singapore feeling during the Budget& Valentines month?                              Valentines Day!          ...
Let’s see what are Singaporeans aresearching for right now?......                                  Hello@happymarketer.com
And what are they tweeting as we speak??                                      03:14                                 Hello@...
Some fun social & mobile trivia!1. What is the mobile penetration of Singapore?2. What is the smartphone penetration of Si...
We have moved into a             real-time information era       People are searching & communicatingthrough real time, so...
The advent of Web 2.0 has transformed& revolutionized the Internet…       Web	  2.0	  encompasses	  services	  &	  applica...
Its much more than just Facebook, LinkedIn &Twitter…                                 Hello@happymarketer.com
Everyone can be a creator, critic &collector!                                      Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Social media allows the sameconsumer to be a producer & your                           Hello@happymarketer.com
On a lighter note, today we even have aprescribed social media diet;)                                  Hello@happymarketer...
Hello@happymarketer.com
The Internet has democratized              information flow.        People & Consumers have the  power & choice to communic...
A bit about myself….. Currently a Partner @ Happy Marketer Previously, worked with another digital brand management firm St...
Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impac...
Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impac...
Hello@happymarketer.com
Source:	  www.thomascrompton.com                                    Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Smartphone Penetration in APAC…..   • Singapore – 70%   • Australia – 37%   • Hong Kong – 35%   • USA – 31%               ...
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Mobile Web Trends are rather       unique in Asia                      Hello@happymarketer.com
Mobile Web Usage Trends…..  • Globally 8.9% of web traffic comes from mobile  • In Asia, that number stands at 14%        -...
Smartphones, mobile web,mobile apps are transforming                       Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Now, lets see how mobile is transforming our habits                      Hello@happymarketer.com
The convergence of mobile & social is creating awave of opportunities in the domains ofentertainment, gaming, commerce, de...
The convergence of mobile & social is creating awave of opportunities in the domains ofentertainment, gaming, commerce, de...
Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impac...
Hello@happymarketer.com
So where & how     exactly does“digital marketing” fit          in & influence marketing?                 Hello@happymarkete...
Traditionally the consumer decisionmaking process has been linear andsimplistic…….                                Hello@ha...
…but with the advent of digital & social media, the model has evolved to beSource: McKinsey & HBR 2010                    ...
…and in this new loop model, onlinemarketing helps marketers achieve agood mix of objectives…..                           ...
….and there’s different forms of digitalmarketing channels & media to cater to                                Hello@happym...
Brand marketers must distinguishbetween the differentkinds of digital media available & their                             ...
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
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6 Asiancountries in the Global   Top 20               Hello@happymarketer.com
Singapore’s Facebook Demographic                               Hello@happymarketer.com
Singapore’s Facebook Demographic                               Hello@happymarketer.com
Singapore’s Facebook Demographic                               Hello@happymarketer.com
Hello@happymarketer.com
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Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
What are the cool,       new,relevant Facebook     updates?               Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Key Features 1. Cover Photo & Profile Photo 2. Milestones 3. PinPosts & Highlights 4. Private Messages 5. Admin Panel & Ana...
Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impac...
So, what should be my     Social Media      Marketing      Strategy?                Hello@happymarketer.com
Social Media Marketing Strategy                   Community                 Setup & Growth                  Community     ...
The activities and events that typicallyinto campaign planning exercises……                     • Facebook Fans Strategy   ...
BrandEngagement             Hello@happymarketer.com
September 2009 – September 2010                              Hello@happymarketer.com
Wall	  Strategy	  (December)    From	  Tongue	  Twisters,	         Sing-­‐a-­‐long,	  Trivia’s…                      Hello...
Total	  comments	  720	       (average	  8) Overall	  highest	  –	  63	                comments                      Total...
A	  TRIBUTE	  TO	   EARTH	  DAY     (April	  22,	         2010)            	  	  	  	  	  The	  theme	  for	  April	  is	 ...
Go	  Wild	  Over	    Football	   w/	  Cheers  June	  1	  to	  July	  9,	  2010  Extended	  Dll	  July	  12th              ...
Wall	    Hello@happymarketer.com
World	  Cup	  SPAIN	  scored	  the	  1st	  and	  only	  goal	  of	  the	                                                  ...
Trivia	  on	  Photo	                    Hello@happymarketer.com
June	  2010	  interacDon	  went	  to	  	  >	  100	  interacDons.	  March’s	  highest	  interacTon	                        ...
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Customer Service           Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
Promotion & Contests                 Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
SocialCommerce           Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
The Offline vs. Online      battle?                Hello@happymarketer.com
Hello@happymarketer.com
Hello@happymarketer.com
How do I split my    spends?                   Source: Mashable              Hello@happymarketer.com
Source: EconomistHello@happymarketer.com
Which one takes the       lead         &How do we synergize      both?               Hello@happymarketer.com
Offline marketing boosts  online effect by 40% What prompts users to search online for a particular product/service? • TV a...
Hello@happymarketer.com
Come lets take a nice photo and share ourstory on social media                   Hello@happymarketer.com
Hope you’ve enjoyed the session.       For anything else     just drop me a tweet           @pranmaz   Or call me at +6590...
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Social Media Landscape and Strategy

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  1. 1. The  Social  Media  LandscapeDavid  Liem  Partner,  Happy  Marketerdavid@happymarketer.com Hello@HappyMarketer.com Hello@happymarketer.com
  2. 2. About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certified Partners Hello@HappyMarketer.com Hello@happymarketer.com
  3. 3. Why go into social media? Hello@HappyMarketer.com
  4. 4. It can be that one thing that setsyou apart from your competitors Hello@HappyMarketer.com
  5. 5. Trust is harder to earn• How things used to be... Hello@HappyMarketer.com
  6. 6. How people are actually influenced Hello@HappyMarketer.com
  7. 7. What are the top reasons peopleChoose your brand? Hello@HappyMarketer.com
  8. 8. What are the top feelings peopleexperience with your brand Hello@HappyMarketer.com
  9. 9. Your Goals in Social Media: 1.Create EMOTION2.Create Friendships3.Create a Community Hello@HappyMarketer.com
  10. 10. We have many tools to choose from... 800 MM+ monthly active users 15MM+ users 800MM+ monthly users visit site 15MM+ users 232MM+ monthly active users 6MM+ users 230MM+ users 2MM+ users 135MM+ users 2MM+ users 115MM+ subscribers 2MM+ users 62MM+ users 1.5MM+ users 51MM+ users 500K+ users 20MM+ blogs 100K+ usersSource: Official and Estimated statistics. Facebook,YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedIn EC Hello@HappyMarketer.com
  11. 11. The  Social  Media  Landscape Hello@HappyMarketer.com Hello@happymarketer.com
  12. 12. The Corporate Website Hello@HappyMarketer.com
  13. 13. Web Design Tips• “Don’t make me think”• Simple and friendly navigation Hello@HappyMarketer.com
  14. 14. Friendly design Hello@HappyMarketer.com
  15. 15. Hello@HappyMarketer.com
  16. 16. Socialize Your Website• Add social media share buttons to your home page• Add a Facebook Like box to your website• Portal for your social media channels Hello@HappyMarketer.com Hello@happymarketer.com
  17. 17. Strengths & Weaknesses Strengths• Effective for branding, sparking excitement with product announcements,• Information gathering from the official source Weaknesses• May appear ‘one-sided’, glossed over, fake• Info may not be as ‘cutting edge’ as 3rd party sites Hello@HappyMarketer.com
  18. 18. Facebook Hello@HappyMarketer.com
  19. 19. Timeline for Businesses, Features Hello@HappyMarketer.com
  20. 20. Hello@HappyMarketer.com
  21. 21. Behind-the-Scenes, On-the-Ground updates Hello@HappyMarketer.com
  22. 22. Strengths & Weaknesses Strengths• It’s where the fishes are• Repeat visitors, convenient channel to communicate• Great for branding, short term engagement Weaknesses• Hard to find direction/purpose, takes time• Not strong for conversions without significant incentives Hello@HappyMarketer.com Hello@happymarketer.com
  23. 23. YouTube Hello@HappyMarketer.com
  24. 24. YouTube Hello@HappyMarketer.com
  25. 25. ‘How it’s made’ videos Hello@HappyMarketer.com
  26. 26. Testimonials Hello@HappyMarketer.com
  27. 27. Strengths & WeaknessesStrengths•High degree of engagement, realism, more likely to be sharedand go ‘viral’•Powerful to shape user sentiment•Consistent content rewards consistent viewersWeaknesses•Costly (but high quality content almost always works) Hello@HappyMarketer.com Hello@happymarketer.com
  28. 28. Pintrest Hello@HappyMarketer.com
  29. 29. Pintrest Hello@HappyMarketer.com
  30. 30. Infographics Hello@HappyMarketer.com
  31. 31. Strengths & Weaknesses Strengths• Fast growing network• Visually appealing• Easy to share Spark initial interest Weaknesses• Pictures must be visually appealing to attract attention• Cluttered• Lower degree of interactivity between brands and users Hello@HappyMarketer.com
  32. 32. Your Goals in Social Media: 1.Create EMOTION2.Create Friendships3.Create a Community Hello@HappyMarketer.com
  33. 33. Hello@happymarketer.com
  34. 34. Hello@happymarketer.com
  35. 35. Hello@happymarketer.com
  36. 36. Hello@happymarketer.com
  37. 37. Hello@happymarketer.com
  38. 38. What are some of thetrends you observe? Crowd-sourced Off-line & online integration Localized Personalized Data-driven Social Hello@happymarketer.com
  39. 39. The role & impact ofsocial media inmarketingPrantik MazumdarPartner, Happy Marketerprantik@happymarketer.com Hello@happymarketer.com
  40. 40. If I were to ask you, how is Singapore feeling today?Sad? Happy? Ok? What would you say?? Hello@happymarketer.com
  41. 41. And how was Singapore feeling during the Budget& Valentines month? Valentines Day! Hello@happymarketer.com
  42. 42. Let’s see what are Singaporeans aresearching for right now?...... Hello@happymarketer.com
  43. 43. And what are they tweeting as we speak?? 03:14 Hello@happymarketer.com
  44. 44. Some fun social & mobile trivia!1. What is the mobile penetration of Singapore?2. What is the smartphone penetration of Singapore?3. What is the most expensive iPhone/iPad app?4. How many of you’ll use a mobile device while watching TV?5. Which country has the highest per capita usage of Facebook by time?6. Which is the fastest growing user segment on Facebook in Singapore? Hello@happymarketer.com
  45. 45. We have moved into a real-time information era People are searching & communicatingthrough real time, social & location-aware mechanism What sparked this change?? Hello@happymarketer.com
  46. 46. The advent of Web 2.0 has transformed& revolutionized the Internet… Web  2.0  encompasses  services  &  applicaDons that  facilitate  a  two-­‐way  process  to communicate,  share  and  collaborate Hello@happymarketer.com
  47. 47. Its much more than just Facebook, LinkedIn &Twitter… Hello@happymarketer.com
  48. 48. Everyone can be a creator, critic &collector! Hello@happymarketer.com
  49. 49. Hello@happymarketer.com
  50. 50. Hello@happymarketer.com
  51. 51. Social media allows the sameconsumer to be a producer & your Hello@happymarketer.com
  52. 52. On a lighter note, today we even have aprescribed social media diet;) Hello@happymarketer.com
  53. 53. Hello@happymarketer.com
  54. 54. The Internet has democratized information flow. People & Consumers have the power & choice to communicate, critique, discuss, share, transact through various social & location-aware mobile tools Brands & companies need to innovate& offer new, relevant ways to live, work & play Hello@happymarketer.com
  55. 55. A bit about myself….. Currently a Partner @ Happy Marketer Previously, worked with another digital brand management firm Started my career in the Civil Service – at IESingapore Majored in Comp Engg in NUS & minor in Technopreneurship Had won in the TEC category at Startup@Singapore in 2004 Love cricket & a believer in social media www.linkedin.com/in/pranDkmazumdar @pranmaz Hello@happymarketer.com
  56. 56. Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impact of “social media” on marketing 4. Social media strategy. Hello@happymarketer.com
  57. 57. Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impact of “social media” on marketing 4. Social media strategy. Hello@happymarketer.com
  58. 58. Hello@happymarketer.com
  59. 59. Source:  www.thomascrompton.com Hello@happymarketer.com
  60. 60. Hello@happymarketer.com
  61. 61. Hello@happymarketer.com
  62. 62. Hello@happymarketer.com
  63. 63. Smartphone Penetration in APAC….. • Singapore – 70% • Australia – 37% • Hong Kong – 35% • USA – 31% Hello@happymarketer.com
  64. 64. Hello@happymarketer.com
  65. 65. Hello@happymarketer.com
  66. 66. Hello@happymarketer.com
  67. 67. Hello@happymarketer.com
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  69. 69. Hello@happymarketer.com
  70. 70. Hello@happymarketer.com
  71. 71. Hello@happymarketer.com
  72. 72. Mobile Web Trends are rather unique in Asia Hello@happymarketer.com
  73. 73. Mobile Web Usage Trends….. • Globally 8.9% of web traffic comes from mobile • In Asia, that number stands at 14% - Japan : 47% - Urban China : 43% - Singapore : 35% - HK : 16% • In many other Asian countries, most mobile Internet users never use a desktop/PC - India : 59% - Indonesia : 44% - Thailand : 32% Hello@happymarketer.com
  74. 74. Smartphones, mobile web,mobile apps are transforming Hello@happymarketer.com
  75. 75. Hello@happymarketer.com
  76. 76. Hello@happymarketer.com
  77. 77. Hello@happymarketer.com
  78. 78. Hello@happymarketer.com
  79. 79. Hello@happymarketer.com
  80. 80. Hello@happymarketer.com
  81. 81. Now, lets see how mobile is transforming our habits Hello@happymarketer.com
  82. 82. The convergence of mobile & social is creating awave of opportunities in the domains ofentertainment, gaming, commerce, deals…… Hello@happymarketer.com
  83. 83. The convergence of mobile & social is creating awave of opportunities in the domains ofentertainment, gaming, commerce, deals…… Hello@happymarketer.com
  84. 84. Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impact of “social media” on marketing 4. Social media strategy. Hello@happymarketer.com
  85. 85. Hello@happymarketer.com
  86. 86. So where & how exactly does“digital marketing” fit in & influence marketing? Hello@happymarketer.com
  87. 87. Traditionally the consumer decisionmaking process has been linear andsimplistic……. Hello@happymarketer.com
  88. 88. …but with the advent of digital & social media, the model has evolved to beSource: McKinsey & HBR 2010 Hello@happymarketer.com
  89. 89. …and in this new loop model, onlinemarketing helps marketers achieve agood mix of objectives….. Hello@happymarketer.com
  90. 90. ….and there’s different forms of digitalmarketing channels & media to cater to Hello@happymarketer.com
  91. 91. Brand marketers must distinguishbetween the differentkinds of digital media available & their Hello@happymarketer.com
  92. 92. Hello@happymarketer.com
  93. 93. Hello@happymarketer.com
  94. 94. Hello@happymarketer.com
  95. 95. Hello@happymarketer.com
  96. 96. Hello@happymarketer.com
  97. 97. Hello@happymarketer.com
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  100. 100. Hello@happymarketer.com
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  103. 103. Hello@happymarketer.com
  104. 104. Hello@happymarketer.com
  105. 105. Hello@happymarketer.com
  106. 106. 6 Asiancountries in the Global Top 20 Hello@happymarketer.com
  107. 107. Singapore’s Facebook Demographic Hello@happymarketer.com
  108. 108. Singapore’s Facebook Demographic Hello@happymarketer.com
  109. 109. Singapore’s Facebook Demographic Hello@happymarketer.com
  110. 110. Hello@happymarketer.com
  111. 111. Hello@happymarketer.com
  112. 112. Hello@happymarketer.com
  113. 113. Hello@happymarketer.com
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  120. 120. Hello@happymarketer.com
  121. 121. Hello@happymarketer.com
  122. 122. Hello@happymarketer.com
  123. 123. Hello@happymarketer.com
  124. 124. Hello@happymarketer.com
  125. 125. Hello@happymarketer.com
  126. 126. What are the cool, new,relevant Facebook updates? Hello@happymarketer.com
  127. 127. Hello@happymarketer.com
  128. 128. Hello@happymarketer.com
  129. 129. Key Features 1. Cover Photo & Profile Photo 2. Milestones 3. PinPosts & Highlights 4. Private Messages 5. Admin Panel & Analytics Hello@happymarketer.com
  130. 130. Today’s agenda….. 1. The evolution of media & marketing 2. Is Asia & Sg ready to embrace social media? 3. The role & impact of “social media” on marketing 4. Social media strategy. Hello@happymarketer.com
  131. 131. So, what should be my Social Media Marketing Strategy? Hello@happymarketer.com
  132. 132. Social Media Marketing Strategy Community Setup & Growth Community Engagement Online User-Generated Monitoring Content Community Enticement Community Participation Hello@happymarketer.com
  133. 133. The activities and events that typicallyinto campaign planning exercises…… • Facebook Fans Strategy Community • Facebook MediaBuy & CPC Advertising Growth • Online & Traditional PR • Facebook Application Contest Community • Facebook Wall Content Strategy Engagement • Facebook Photos & Videos • Traditional PR Activities Community Participation • Promotions & Fan Meetups • Roadshows & Events Hello@happymarketer.com
  134. 134. BrandEngagement Hello@happymarketer.com
  135. 135. September 2009 – September 2010 Hello@happymarketer.com
  136. 136. Wall  Strategy  (December) From  Tongue  Twisters,   Sing-­‐a-­‐long,  Trivia’s… Hello@happymarketer.com
  137. 137. Total  comments  720   (average  8) Overall  highest  –  63   comments Total  likes  680   (average  7) Overall  highest  –  70   Hello@happymarketer.com
  138. 138. A  TRIBUTE  TO   EARTH  DAY (April  22,   2010)          The  theme  for  April  is  Environmental  Awareness.    Cheers  is  launching  an  applicaTon  that  serves  as  an  awareness  on  how  to  maintain   the  balance  of  a  pond’s  eco-­‐system   which  will  make  healthy  water  for  fish  and  other  living  community  in  a   pond.   Hello@happymarketer.com
  139. 139. Go  Wild  Over   Football   w/  Cheers June  1  to  July  9,  2010 Extended  Dll  July  12th Hello@happymarketer.com
  140. 140. Wall   Hello@happymarketer.com
  141. 141. World  Cup  SPAIN  scored  the  1st  and  only  goal  of  the   Hello@happymarketer.com
  142. 142. Trivia  on  Photo   Hello@happymarketer.com
  143. 143. June  2010  interacDon  went  to    >  100  interacDons.  March’s  highest  interacTon   Month InteracTon   Comments Like  June 496 249 241  May 373 162 205  April 365 190 170    March 500 296 193 March   Hello@happymarketer.com
  144. 144. Hello@happymarketer.com
  145. 145. Hello@happymarketer.com
  146. 146. Hello@happymarketer.com
  147. 147. Hello@happymarketer.com
  148. 148. Hello@happymarketer.com
  149. 149. Customer Service Hello@happymarketer.com
  150. 150. Hello@happymarketer.com
  151. 151. Hello@happymarketer.com
  152. 152. Promotion & Contests Hello@happymarketer.com
  153. 153. Hello@happymarketer.com
  154. 154. Hello@happymarketer.com
  155. 155. SocialCommerce Hello@happymarketer.com
  156. 156. Hello@happymarketer.com
  157. 157. Hello@happymarketer.com
  158. 158. The Offline vs. Online battle? Hello@happymarketer.com
  159. 159. Hello@happymarketer.com
  160. 160. Hello@happymarketer.com
  161. 161. How do I split my spends? Source: Mashable Hello@happymarketer.com
  162. 162. Source: EconomistHello@happymarketer.com
  163. 163. Which one takes the lead &How do we synergize both? Hello@happymarketer.com
  164. 164. Offline marketing boosts online effect by 40% What prompts users to search online for a particular product/service? • TV ads – 44% • Word of Mouth – 41% • Print ads – 35% • Radio – 23% • Billboard – 13% Source: eConsultancy & Hello@happymarketer.com
  165. 165. Hello@happymarketer.com
  166. 166. Come lets take a nice photo and share ourstory on social media Hello@happymarketer.com
  167. 167. Hope you’ve enjoyed the session. For anything else just drop me a tweet @pranmaz Or call me at +6590695123 Hello@happymarketer.com
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