Social Media Marketing For Retailers       Retail and        Social Media	       David Liem 	       Cofounder, Happy Marke...
Social Media Marketing For Retailers Happy Marketer. more business from your website	A little about myself…	              ...
Social Media Marketing For RetailersJointly organised by Happy Marketer  The Retail Academy of Singapore                  ...
Social Media Marketing For RetailersJointly organised by Happy Marketer  The Retail Academy of Singapore                  ...
Social Media Marketing For RetailersJointly organised by Happy Marketer  The Retail Academy of Singapore                  ...
Social Media Marketing For Retailers             Jointly organised by Happy Marketer  The Retail Academy of Singapore     ...
Social Media Marketing For Retailers    Internet IQ Quiz Time!	        Jointly organised by Happy Marketer  The Retail Aca...
Social Media Marketing For RetailersWhat are the max number of charactersallowed in a tweet?	        Jointly organised by ...
Social Media Marketing For RetailersMatch the website to its founder	         Jointly organised by Happy Marketer  The Ret...
Social Media Marketing For RetailersRank Facebook in terms of population withthese other countries from biggest to smalles...
Social Media Marketing For Retailers                 1 billion	                                  Social Network Users	    ...
Social Media Marketing For Retailers                              #1	Visited site in Singapore	      Jointly organised by ...
Social Media Marketing For Retailers                        1.6	  Million messages 	  get sent a day on	Jointly organised ...
Social Media Marketing For Retailers        $	 1500	Ave. amount spent online 	      In Singapore	       (ages 18+)	    Joi...
Social Media Marketing For Retailers   It could be that one thing that sets   you apart from your competitors…	           ...
Social Media Marketing For RetailersHow people are actually influenced	         Jointly organised by Happy Marketer  The Re...
Social Media Marketing For RetailersWhat comes around goes around…	        Jointly organised by Happy Marketer  The Retail...
Social Media Marketing For Retailers             Jointly organised by Happy Marketer  The Retail Academy of Singapore     ...
Social Media Marketing For RetailersA fast sincere response = fast recovery	•  A video apologizing from Director of Operat...
Social Media Marketing For RetailersEven internal messages were made public	•  Public did not take lightly to the internal...
Social Media Marketing For RetailersMaking light of a serious situation...backfires	          Jointly organised by Happy Ma...
Social Media Marketing For RetailersWhat are the top reasons        people  Choose your brand?	   Jointly organised by Hap...
Social Media Marketing For RetailersYour Goals in Social Media: 	                          	1. Create Friendships	2. Creat...
Social Media Marketing For RetailersCreate Friendships	              Jointly organised by Happy Marketer  The Retail Acade...
Social Media Marketing For Retailers   Create Emotion	   •  Personal Point of View	                                       ...
Social Media Marketing For Retailers    The     Social Media    Landscape	        Jointly organised by Happy Marketer  The...
Social Media Marketing For RetailersWeb Design Tips	•  Don t make me think 	•  Simple and friendly navigation 	           ...
Social Media Marketing For Retailers                Jointly organised by Happy Marketer  The Retail Academy of Singapore  ...
Social Media Marketing For RetailersStrengths  Weaknesses	Strengths	• Effective for branding, sparking excitement with pro...
Social Media Marketing For RetailersTimeline for Businesses, Features	         Jointly organised by Happy Marketer  The Re...
Social Media Marketing For RetailersBehind-the-Scenes, On-the-Ground updates	             Jointly organised by Happy Marke...
Social Media Marketing For RetailersYouTube	         Jointly organised by Happy Marketer  The Retail Academy of Singapore ...
Social Media Marketing For RetailersHow it s made videos	          Jointly organised by Happy Marketer  The Retail Academy...
Social Media Marketing For RetailersStrengths  Weaknesses	Strengths	• High degree of engagement, realism, more likely to b...
Social Media Marketing For RetailersPintrest	              Jointly organised by Happy Marketer  The Retail Academy of Sing...
Social Media Marketing For RetailersStrengths  Weaknesses	Strengths	• Fast growing network	• Visually appealing	• Easy to ...
Social Media Marketing For RetailersAsset Creation	    Jointly organised by Happy Marketer  The Retail Academy of Singapor...
Social Media Marketing For RetailersThe 10 Reasons We Share	1. It’s Hilarious	                             6. It’s not cov...
Social Media Marketing For Retailers              Jointly organised by Happy Marketer  The Retail Academy of Singapore    ...
Social Media Marketing For RetailersInteractive can be incredible too	           Jointly organised by Happy Marketer  The ...
Social Media Marketing For Retailers           Jointly organised by Happy Marketer  The Retail Academy of Singapore       ...
Social Media Marketing For Retailers              Jointly organised by Happy Marketer  The Retail Academy of Singapore    ...
Social Media Marketing For RetailersInterviews	             Jointly organised by Happy Marketer  The Retail Academy of Sin...
Social Media Marketing For Retailers          Jointly organised by Happy Marketer  The Retail Academy of Singapore        ...
Social Media Marketing For RetailersJointly organised by Happy Marketer  The Retail Academy of Singapore                  ...
Social Media Marketing For Retailers8. It’s Dramatic	              Jointly organised by Happy Marketer  The Retail Academy...
Social Media Marketing For Retailers         Jointly organised by Happy Marketer  The Retail Academy of Singapore         ...
Social Media Marketing For RetailersThe 10 Reasons We Share	1. It’s Hilarious	                           6. It’s not cover...
Social Media Marketing For Retailers#1 – Answer Your Customers’ Questions	         Jointly organised by Happy Marketer  Th...
Social Media Marketing For Retailers#3 – Bust An Urban Myth	        Jointly organised by Happy Marketer  The Retail Academ...
Social Media Marketing For Retailers#5 – Write A Blog	         Jointly organised by Happy Marketer  The Retail Academy of ...
Social Media Marketing For Retailers#7 – Start A Debate	         Jointly organised by Happy Marketer  The Retail Academy o...
Social Media Marketing For Retailers#9 – Report on an Event	         Jointly organised by Happy Marketer  The Retail Acade...
Social Media Marketing For Retailers#11 – Review a Book or Product	         Jointly organised by Happy Marketer  The Retai...
Social Media Marketing For Retailers#13 – Interview an Expert	         Jointly organised by Happy Marketer  The Retail Aca...
Social Media Marketing For Retailers  #15 – Publish Your Own  Surveys	    Jointly organised by Happy Marketer  The Retail ...
Social Media Marketing For Retailers            Jointly organised by Happy Marketer  The Retail Academy of Singapore      ...
Social Media Marketing For Retailers                 Social Media Monitoring	                          Jointly organised b...
Social Media Marketing For RetailersKeyword monitoring 	         Jointly organised by Happy Marketer  The Retail Academy o...
Social Media Marketing For Retailers          Jointly organised by Happy Marketer  The Retail Academy of Singapore        ...
Social Media Marketing For RetailersForum Monitoring	        Jointly organised by Happy Marketer  The Retail Academy of Si...
Social Media Marketing For RetailersIndustry monitoring	         Jointly organised by Happy Marketer  The Retail Academy o...
Social Media Marketing For RetailersYouTube Video Statistics	         Jointly organised by Happy Marketer  The Retail Acad...
Social Media Marketing For RetailersSocial Media Management 	         Jointly organised by Happy Marketer  The Retail Acad...
Social Media Marketing For RetailersResearch your competitors	         Jointly organised by Happy Marketer  The Retail Aca...
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Social Media for Retailers - David

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Social Media for Retailers - David

  1. 1. Social Media Marketing For Retailers Retail and Social Media David Liem Cofounder, Happy Marketer david@happymarketer.com Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersThis course is designed for you to •  Understand current trends and behavior in Web-Based, Mobile and Social Media •  Improve your organization s approach to generating interest through social media •  Generate ideas for upcoming marketing activities •  Be a non-competitive and confidential environment for retailers to share ideas and learnings in social media marketing Jointly organised by Happy Marketer The Retail Academy of Singapore 1
  2. 2. Social Media Marketing For Retailers Happy Marketer. more business from your website A little about myself… Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore 2
  3. 3. Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore 3
  4. 4. Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore 4
  5. 5. Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore 5
  6. 6. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers About Happy Marketer? •  Headquartered in Singapore •  Provides Strategic Consulting and Training Services •  Focused on bringing market leading thought leadership in Social Media Marketing to APAC •  Trained over 1500 professionals in less than 2 years •  Yahoo Google Certified Partners Jointly organised by Happy Marketer The Retail Academy of Singapore Hello@HappyMarketer.com Hello@happymarketer.com 6
  7. 7. Social Media Marketing For Retailers Internet IQ Quiz Time! Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersWhat letter in the Greek alphabet appearsunder Wikipedia’s missing puzzle piece? Jointly organised by Happy Marketer The Retail Academy of Singapore 7
  8. 8. Social Media Marketing For RetailersWhat are the max number of charactersallowed in a tweet? Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersWhat does ‘nom nom’ refer to? Jointly organised by Happy Marketer The Retail Academy of Singapore 8
  9. 9. Social Media Marketing For RetailersMatch the website to its founder Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersRank these 4 celebrities on Twitter in theorder of most # of followers Jointly organised by Happy Marketer The Retail Academy of Singapore 9
  10. 10. Social Media Marketing For RetailersRank Facebook in terms of population withthese other countries from biggest to smallest Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersRank these top 4 search engines in order ofmost used: Jointly organised by Happy Marketer The Retail Academy of Singapore 10
  11. 11. Social Media Marketing For Retailers 1 billion Social Network Users Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers 900 million Million People on Earth are on Jointly organised by Happy Marketer The Retail Academy of Singapore 11
  12. 12. Social Media Marketing For Retailers #1 Visited site in Singapore Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers 3 Billion hours a month watching Jointly organised by Happy Marketer The Retail Academy of Singapore 12
  13. 13. Social Media Marketing For Retailers 1.6 Million messages get sent a day on Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers 2+ Billion mobile phone subscribers in Asia Jointly organised by Happy Marketer The Retail Academy of Singapore 13
  14. 14. Social Media Marketing For Retailers $ 1500 Ave. amount spent online In Singapore (ages 18+) Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersWhy go into social media? Jointly organised by Happy Marketer The Retail Academy of Singapore 14
  15. 15. Social Media Marketing For Retailers It could be that one thing that sets you apart from your competitors… Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersTrust is harder to earn •  How things used to be... Jointly organised by Happy Marketer The Retail Academy of Singapore 15
  16. 16. Social Media Marketing For RetailersHow people are actually influenced Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers Social Media Lessons Jointly organised by Happy Marketer The Retail Academy of Singapore 16
  17. 17. Social Media Marketing For RetailersWhat comes around goes around… Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore 17
  18. 18. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersKFC Malaysia Food Disaster •  Staff filmed food mishandling Jointly organised by Happy Marketer The Retail Academy of Singapore 18
  19. 19. Social Media Marketing For RetailersA fast sincere response = fast recovery •  A video apologizing from Director of Operations •  Ensures customers of Action steps •  Invited to voice Concerns on facebook Jointly organised by Happy Marketer The Retail Academy of SingaporeNot So SMRT: Social Media Marketing For RetailersA Case Study of Communications Failure Disruptions not updated by Twitter despite happening during•  working hours Jointly organised by Happy Marketer The Retail Academy of Singapore 19
  20. 20. Social Media Marketing For RetailersEven internal messages were made public •  Public did not take lightly to the internal memo. Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersOnly at 11pm SMRT Responded •  In the absence of information, Trolls take over •  Failure to develop communication channel in crisis situation for internal and external parties •  Failure to listen to public feedback during crisis Jointly organised by Happy Marketer The Retail Academy of Singapore 20
  21. 21. Social Media Marketing For RetailersMaking light of a serious situation...backfires Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersPersonal behavior damages company rep. Jointly organised by Happy Marketer The Retail Academy of Singapore 21
  22. 22. Social Media Marketing For RetailersWhat are the top reasons people Choose your brand? Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersWhat are the top feelings people experience with your brand Jointly organised by Happy Marketer The Retail Academy of Singapore 22
  23. 23. Social Media Marketing For RetailersYour Goals in Social Media: 1. Create Friendships 2. Create a Community 3. Create EMOTION Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore 23
  24. 24. Social Media Marketing For RetailersCreate Friendships Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersCreate a Community •  Behind the Scenes •  Read feedback •  Keep in touch with what’s happening Jointly organised by Happy Marketer The Retail Academy of Singapore 24
  25. 25. Social Media Marketing For Retailers Create Emotion •  Personal Point of View Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers We have many tools to choose from... 800 MM+ monthly active users 15MM+ users 800MM+ monthly users visit site 15MM+ users 232MM+ monthly active users 6MM+ users 230MM+ users 2MM+ users 135MM+ users 2MM+ users 115MM+ subscribers 2MM+ users 62MM+ users 1.5MM+ users 51MM+ users 500K+ users 20MM+ blogs 100K+ users Source: Official and Estimated statistics. Facebook,YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedIn EC Jointly organised by Happy Marketer The Retail Academy of Singapore 25
  26. 26. Social Media Marketing For Retailers The Social Media Landscape Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersThe Corporate Website Jointly organised by Happy Marketer The Retail Academy of Singapore 26
  27. 27. Social Media Marketing For RetailersWeb Design Tips •  Don t make me think •  Simple and friendly navigation Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersFriendly design Jointly organised by Happy Marketer The Retail Academy of Singapore 27
  28. 28. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersSocialize Your Website •  Add social media share buttons to your home page •  Add a Facebook Like box to your website •  Portal for your social media channels Jointly organised by Happy Marketer The Retail Academy of Singapore 28
  29. 29. Social Media Marketing For RetailersStrengths Weaknesses Strengths • Effective for branding, sparking excitement with productannouncements, • Information gathering from the official source Weaknesses • May appear one-sided , glossed over, fake • Info may not be as cutting edge as 3rd party sites Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersFacebook Jointly organised by Happy Marketer The Retail Academy of Singapore 29
  30. 30. Social Media Marketing For RetailersTimeline for Businesses, Features Jointly organised by Happy Marketer The Retail Academy of Singapore Hello@HappyMarketer.com Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Hello@HappyMarketer.com 30
  31. 31. Social Media Marketing For RetailersBehind-the-Scenes, On-the-Ground updates Jointly organised by Happy Marketer The Retail Academy of Singapore Hello@HappyMarketer.com Social Media Marketing For RetailersStrengths Weaknesses Strengths • It s where the fishes are • Repeat visitors, convenient channel to communicate • Great for branding, short term engagement Weaknesses • Hard to find direction/purpose, takes time • Not strong for conversions without significant incentives Jointly organised by Happy Marketer The Retail Academy of Singapore 31
  32. 32. Social Media Marketing For RetailersYouTube Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersYouTube Jointly organised by Happy Marketer The Retail Academy of Singapore 32
  33. 33. Social Media Marketing For RetailersHow it s made videos Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersTestimonials Jointly organised by Happy Marketer The Retail Academy of Singapore 33
  34. 34. Social Media Marketing For RetailersStrengths Weaknesses Strengths • High degree of engagement, realism, more likely to be shared andgo viral • Powerful to shape user sentiment • Consistent content rewards consistent viewers Weaknesses • Costly (but high quality content almost always works) Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersPintrest Jointly organised by Happy Marketer The Retail Academy of Singapore 34
  35. 35. Social Media Marketing For RetailersPintrest Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersInfographics Jointly organised by Happy Marketer The Retail Academy of Singapore 35
  36. 36. Social Media Marketing For RetailersStrengths Weaknesses Strengths • Fast growing network • Visually appealing • Easy to share Spark initial interestWeaknesses • Pictures must be visually appealing to attract attention • Cluttered • Lower degree of interactivity between brands and users Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersYour Goals in Social Media: 1. Create EMOTION 2. Create Friendships 3. Create a Community Jointly organised by Happy Marketer The Retail Academy of Singapore 36
  37. 37. Social Media Marketing For RetailersAsset Creation Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore 37
  38. 38. Social Media Marketing For RetailersThe 10 Reasons We Share 1. It’s Hilarious 6. It’s not covered by2. It’s Incredible / mainstream Media Unbelievable 7. It makes me Smile 3. It’s Emotional 8. It’s Dramatic 4. It’s Relevant 9. It’s Embarrassing 5. It makes us Think 10. It’s Provocative Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers1. It’s Hilarious! Jointly organised by Happy Marketer The Retail Academy of Singapore 38
  39. 39. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers2. It’s incredible •  Example : Pictures Jointly organised by Happy Marketer The Retail Academy of Singapore 39
  40. 40. Social Media Marketing For RetailersInteractive can be incredible too Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers3. It’s Emotional Jointly organised by Happy Marketer The Retail Academy of Singapore 40
  41. 41. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers4. It’s Relevant Jointly organised by Happy Marketer The Retail Academy of Singapore 41
  42. 42. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers5. Makes us stop and think •  Case studies videos Jointly organised by Happy Marketer The Retail Academy of Singapore 42
  43. 43. Social Media Marketing For RetailersInterviews Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers6. It isn’t covered by mainstream media •  Behind the scenes, demos, exclusive content Jointly organised by Happy Marketer The Retail Academy of Singapore 43
  44. 44. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers7. It makes us smile J Jointly organised by Happy Marketer The Retail Academy of Singapore 44
  45. 45. Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersJointly organised by Happy Marketer The Retail Academy of Singapore 45
  46. 46. Social Media Marketing For Retailers8. It’s Dramatic Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers •  Fashion Fails! 9. It’s Embarrassing Jointly organised by Happy Marketer The Retail Academy of Singapore 46
  47. 47. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers10. Provocative (But Safe for Work) Jointly organised by Happy Marketer The Retail Academy of Singapore 47
  48. 48. Social Media Marketing For RetailersThe 10 Reasons We Share 1. It’s Hilarious 6. It’s not covered by2. It’s Incredible / mainstream Media Unbelievable 7. It makes me Smile 3. It’s Emotional 8. It’s Dramatic 4. It’s Relevant 9. It’s Embarrassing 5. It makes us Think 10. It’s Provocative Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers 15 Proven Web Content Recipes Jointly organised by Happy Marketer The Retail Academy of Singapore 48
  49. 49. Social Media Marketing For Retailers#1 – Answer Your Customers’ Questions Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers#2 – Reveal Your Secret Tips Tricks Jointly organised by Happy Marketer The Retail Academy of Singapore 49
  50. 50. Social Media Marketing For Retailers#3 – Bust An Urban Myth Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers#4 – Write A Case Study Jointly organised by Happy Marketer The Retail Academy of Singapore 50
  51. 51. Social Media Marketing For Retailers#5 – Write A Blog Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers#6 – Write Your Company’s History Jointly organised by Happy Marketer The Retail Academy of Singapore 51
  52. 52. Social Media Marketing For Retailers#7 – Start A Debate Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers#8 – Review of the Year Jointly organised by Happy Marketer The Retail Academy of Singapore 52
  53. 53. Social Media Marketing For Retailers#9 – Report on an Event Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers#10 – Jargon Buster Jointly organised by Happy Marketer The Retail Academy of Singapore 53
  54. 54. Social Media Marketing For Retailers#11 – Review a Book or Product Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers#12 – Build a Top 10 List Jointly organised by Happy Marketer The Retail Academy of Singapore 54
  55. 55. Social Media Marketing For Retailers#13 – Interview an Expert Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers#14 – Write an A to Z Jointly organised by Happy Marketer The Retail Academy of Singapore 55
  56. 56. Social Media Marketing For Retailers #15 – Publish Your Own Surveys Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersOnline Reputation Tools Jointly organised by Happy Marketer TheThe Retail AcademySingapore Jointly organised by Happy Marketer Retail Academy of of Singapore 56
  57. 57. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersWhy it s so important •  Monitor, repair, and manage the status of the business •  Stay in tune / connect with the customer, real time •  Develop marketing ideas •  Learn from the feedback it brings backs to you, whether positive or negative •  Reformat your promotional materials to minimize the effects of a possible reputation threat Jointly organised by Happy Marketer The Retail Academy of Singapore 57
  58. 58. Social Media Marketing For Retailers Social Media Monitoring Jointly organised by Happy Marketer The Retail Academy of SingaporeNow  that  we  know  how  they  are  feeling,  lets  see  what  are  they  are  searching  for  today??   Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore 58
  59. 59. Social Media Marketing For RetailersKeyword monitoring Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers Keyword Popularity Research Jointly organised by Happy Marketer The Retail Academy of Singapore 59
  60. 60. Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersTwitter Search Jointly organised by Happy Marketer The Retail Academy of Singapore 60
  61. 61. Social Media Marketing For RetailersForum Monitoring Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For Retailers Jointly organised by Happy Marketer The Retail Academy of Singapore 61
  62. 62. Social Media Marketing For RetailersIndustry monitoring Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersWebsite Popularity Jointly organised by Happy Marketer The Retail Academy of Singapore 62
  63. 63. Social Media Marketing For RetailersYouTube Video Statistics Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersFacebook Insights Jointly organised by Happy Marketer The Retail Academy of Singapore 63
  64. 64. Social Media Marketing For RetailersSocial Media Management Jointly organised by Happy Marketer The Retail Academy of Singapore Social Media Marketing For RetailersCompetitor Analysis Jointly organised by Happy Marketer The Retail Academy of Singapore 64
  65. 65. Social Media Marketing For RetailersResearch your competitors Jointly organised by Happy Marketer The Retail Academy of Singapore 65

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