Social Media Success for the Cosmetics Industry

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Incosmetics Presentation 2011

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Social Media Success for the Cosmetics Industry

  1. 1. The 4 Steps forSocial Media Success EditionDavid LiemLead Consultant, Social Mediadavid@happymarketer.com Hello@HappyMarketer.com
  2. 2. About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certified Partners Hello@HappyMarketer.com
  3. 3. We all knowsocial media isBIG Hello@HappyMarketer.com
  4. 4. >1billion Social network users Hello@HappyMarketer.com
  5. 5. 750Million People on Earth is on Hello@HappyMarketer.com
  6. 6. 2.9 Billion hourswatching a month Hello@HappyMarketer.com
  7. 7. 1.6Million messagesget sent a day on Hello@HappyMarketer.com
  8. 8. 2+Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
  9. 9. 42%Had a conversation with abrand via social network Hello@HappyMarketer.com
  10. 10. Yes, we all knowwe have to be on social media... Hello@HappyMarketer.com
  11. 11. But how do weDO IT?? Hello@HappyMarketer.com
  12. 12. The 4 Steps to Social Media Success Hello@HappyMarketer.com
  13. 13. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  14. 14. Attract1. Advertising2. In-Store Promotion3. Viral / Word of MouthGoal: Grow your community. Hello@HappyMarketer.com
  15. 15. In-Store Promotion• Tags on TV, posters, brochures, website, events Hello@HappyMarketer.com
  16. 16. Advertise• Sponsored Ads on Google, Facebook, Twitter, Yahoo!• Email database Hello@HappyMarketer.com
  17. 17. Viral / Word of Mouth Hello@HappyMarketer.com
  18. 18. Make it attractive to join Hello@HappyMarketer.com
  19. 19. Attract1. Constant Content2. Community3. Customer ServiceGoal: Increase participation Hello@HappyMarketer.com
  20. 20. Create Constant Content1. Short videos2. Infographics3. Articles Hello@HappyMarketer.com
  21. 21. Care for your Community• Provide educational material Hello@HappyMarketer.com
  22. 22. Hello@HappyMarketer.com
  23. 23. Hello@HappyMarketer.com
  24. 24. Read & Contribute to Reviews Hello@HappyMarketer.com
  25. 25. Share community gen. content Hello@HappyMarketer.com
  26. 26. Blogger Activation Hello@HappyMarketer.com
  27. 27. Lot’s of free stuff! Hello@HappyMarketer.com
  28. 28. ‘How it’s made’ videos Hello@HappyMarketer.com
  29. 29. Customer Service• Learn how to answers questions, complains. Hello@HappyMarketer.com
  30. 30. Hello@HappyMarketer.com
  31. 31. Attract1. Contests2. Coupons3. Cell PhonesGoal: Influence perception, storevisits and purchases Hello@HappyMarketer.com
  32. 32. What level of engagement is appropriate? Jointly organised by Happy Marketer & The Retail Academy of Singapore
  33. 33. Coupons• Exclusive discounts just for followers Hello@HappyMarketer.com
  34. 34. Quizzes Hello@HappyMarketer.com
  35. 35. Photo Contests Hello@HappyMarketer.com
  36. 36. Game/Activity Hello@HappyMarketer.com
  37. 37. Activity: Social Shopping Hello@HappyMarketer.com
  38. 38. Collaborations Hello@HappyMarketer.com
  39. 39. Cell Phones• Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
  40. 40. Hello@HappyMarketer.com
  41. 41. Attract1. Size of Community2. Quality Conversations3. Revenue GeneratedGoal: Utilize metrics to makebetter business decisions Hello@HappyMarketer.com
  42. 42. Size of Active Community• The number of Facebook fans, Twitter followers• Blog posts, comments• The number of pictures, videos, article views Hello@HappyMarketer.com
  43. 43. Quality of Conversations• Did you learn anything from your customers? Did they learn anything about you?• Reviews? Hello@HappyMarketer.com
  44. 44. Revenue Generated• Sales from events, contests, and products promoted through social media• Reduction in marketing expenses• Set the right expectation about revenue Hello@HappyMarketer.com
  45. 45. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  46. 46. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  47. 47. Downloadbit.ly/bit.ly/incos2011 Hello@HappyMarketer.com
  48. 48. Recommendations for the next 4 weeks1. Internal check of existing social media accounts2. Competitor analysis on social media3. Assign an internal evangelist Hello@HappyMarketer.com
  49. 49. Thanks!Email: David@HappyMarketer.comWeb: HappyMarketer.comTwitter: @hmarketerFacebook: Facebook.com/HappyMarketerbit.ly/incos2011 Rachit@HappyMarketer.com

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