Social Media Success for the Cosmetics Industry

The 4 Steps forSocial Media Success EditionDavid LiemLead Consultant, Social Mediadavid@happymarketer.com Hello@HappyMarketer.com

About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certiﬁed Partners Hello@HappyMarketer.com

We all knowsocial media isBIG Hello@HappyMarketer.com

>1billion Social network users Hello@HappyMarketer.com

750Million People on Earth is on Hello@HappyMarketer.com

2.9 Billion hourswatching a month Hello@HappyMarketer.com

1.6Million messagesget sent a day on Hello@HappyMarketer.com

2+Billion mobile phone subscribers in Asia Hello@HappyMarketer.com

42%Had a conversation with abrand via social network Hello@HappyMarketer.com

Yes, we all knowwe have to be on social media... Hello@HappyMarketer.com

But how do weDO IT?? Hello@HappyMarketer.com

The 4 Steps to Social Media Success Hello@HappyMarketer.com

The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com

Attract1. Advertising2. In-Store Promotion3. Viral / Word of MouthGoal: Grow your community. Hello@HappyMarketer.com

In-Store Promotion• Tags on TV, posters, brochures, website, events Hello@HappyMarketer.com

Advertise• Sponsored Ads on Google, Facebook, Twitter, Yahoo!• Email database Hello@HappyMarketer.com

Viral / Word of Mouth Hello@HappyMarketer.com

Make it attractive to join Hello@HappyMarketer.com

Attract1. Constant Content2. Community3. Customer ServiceGoal: Increase participation Hello@HappyMarketer.com

Create Constant Content1. Short videos2. Infographics3. Articles Hello@HappyMarketer.com

Care for your Community• Provide educational material Hello@HappyMarketer.com

Hello@HappyMarketer.com

Read & Contribute to Reviews Hello@HappyMarketer.com

Share community gen. content Hello@HappyMarketer.com

Blogger Activation Hello@HappyMarketer.com

Lot’s of free stuff! Hello@HappyMarketer.com

‘How it’s made’ videos Hello@HappyMarketer.com

Customer Service• Learn how to answers questions, complains. Hello@HappyMarketer.com

Attract1. Contests2. Coupons3. Cell PhonesGoal: Inﬂuence perception, storevisits and purchases Hello@HappyMarketer.com

What level of engagement is appropriate? Jointly organised by Happy Marketer & The Retail Academy of Singapore

Coupons• Exclusive discounts just for followers Hello@HappyMarketer.com

Quizzes Hello@HappyMarketer.com

Photo Contests Hello@HappyMarketer.com

Game/Activity Hello@HappyMarketer.com

Activity: Social Shopping Hello@HappyMarketer.com

Collaborations Hello@HappyMarketer.com

Cell Phones• Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com

Attract1. Size of Community2. Quality Conversations3. Revenue GeneratedGoal: Utilize metrics to makebetter business decisions Hello@HappyMarketer.com

Size of Active Community• The number of Facebook fans, Twitter followers• Blog posts, comments• The number of pictures, videos, article views Hello@HappyMarketer.com

Quality of Conversations• Did you learn anything from your customers? Did they learn anything about you?• Reviews? Hello@HappyMarketer.com

Revenue Generated• Sales from events, contests, and products promoted through social media• Reduction in marketing expenses• Set the right expectation about revenue Hello@HappyMarketer.com

The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com

Downloadbit.ly/bit.ly/incos2011 Hello@HappyMarketer.com

Recommendations for the next 4 weeks1. Internal check of existing social media accounts2. Competitor analysis on social media3. Assign an internal evangelist Hello@HappyMarketer.com

Thanks!Email: David@HappyMarketer.comWeb: HappyMarketer.comTwitter: @hmarketerFacebook: Facebook.com/HappyMarketerbit.ly/incos2011 Rachit@HappyMarketer.com

Social Media Success for the Cosmetics Industry

by Happy Marketer Private Ltd on Dec 14, 2011

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Social Media Success for the Cosmetics Industry — Presentation Transcript