Google Analytics: 2011 in Review

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A quick summary of Google Analytics in the year 2011. This is a Slide version of the entire article visible at http://goo.gl/bXkY4 . Covers changes in Features, Mobile Tracking, Social Tracking, SEO …

A quick summary of Google Analytics in the year 2011. This is a Slide version of the entire article visible at http://goo.gl/bXkY4 . Covers changes in Features, Mobile Tracking, Social Tracking, SEO changes, Controversies and much more!

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  • 1. Google Analytics Recap 2011 in Review: Important Changes & NewsGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 2. Google Analytics: 2011 in Review • This is the PPT version of the full article at http://goo.gl/iL9KQ • Includes summary in 8 areas: 1. Upgrades to UI & Features 2. Brand New Features 3. Mobile Tracking 4. Social Media Tracking 5. SEO & Site Speed 6. API & Back-end 7. Education & Learning 8. News & ControversiesGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 3. 1. Upgrades to Features / UI with GA v5 • GA v5 announced in March 2011 – Huge change in architecture – Nicer, cleaner UI – Still not fully launched, will finish by March 2012 • Upgrades to features including: – Dashboard – Goals & Events Changes – Custom Reports – Intelligent NotificationsGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 4. 2. Brand New Features • GA v5 brought a ton of cool features • Analytics Right Now (Real Time Beta) – Shows site stats with just a 1 second delay – Very cool, helps track real time • Multi Channel Attribution Report – Helps track all marketing channels – Can finally measure brandingGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 5. 3. Mobile Tracking Features • Tracking on iOS, Android – Already robust SDK – Notable improvements – Integration still a bit clunky, not as easy as web based trackingGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 6. 4. Social Media Tracking • Still sorely lacking social data – social media tracking is weak • A few features that help track social tracking on websites – Facebook “Likes” – Twitter “Tweets” – Google “+1” – Integrated automatically with AddThis & ShareThisGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 7. 5. SEO & Site speed • Google Webmaster Tools – Now integrated with GA – Can see some keyword data within GA • Huge push towards faster sites – Page Speed Tool is pretty cool – Speed is now a factor in SERPs • They’ve taken away SEO keyword data – Huge controversy because Google users now redirected to https site – Google refuses to pass on keyword dataGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 8. 6. APIs & Back End Upgrades • Tracking Code Improvements – Client side POST support – Automatic Site Speed tracking • New Dimensions & Metrics • Benchmarking was killedGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 9. 7. Education • AnalyticsTV featuring @anivash and the rest of GA team is always fun & interesting • Conversion JAPAC blog by @vinoaj brings asian and regional case studies • Awesome Google Analytics infographic by @tatvicGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 10. 8. News & Controversies • Google Analytics Version 5 – Very slow rollout – Lots of new features – Some delayed features (PDF Export & Email Scheduling) • Google Analytics Premium – US$150,000 fee per year – Higher data processing limits – Advanced features including DoubleClick integrationGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer
  • 11. … And there’s more! • Read the complete article with a lot more links http://goo.gl/iL9KQ • Follow us on Twitter and our Blog • Call for Google Analytics Help – Training for IT & Web Teams – Consulting & Troubleshooting – Setup, Management, Optimization • Rachit@HappyMarketer.com • www.HappyMarketer.comGoogle Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer