6Personas
Of Sharers
According to research conducted by New York Times'Customer
Insight Group,sharing acts as 'information management'; 73%
of ...
1.Altruists
“Who share to help people”
"Do not wait for leaders; do it alone,person to person"-Mother Teresa
2.Careerist
“Who share things related to business
interests.”
“Digital reading will completely take over.It's lightweight ...
3.Hipsters
“Those who share content for creative
expression.”
“Innovation distinguishes between a leader and a follower.”-...
4.Boomerangs
“People who share for social validation and
assign a lot of importance to others'reactions
to what they share...
5.Connectors
“For whom sharing is a means to an end such as
enhancing their interpersonal relationships.”
“The thing that ...
6.Selectives
“Those who share in a customised manner,after analyzing
how relevant the material is to the target recipients...
Thanks and Good luck!
Tweet your
questions &
suggestions to
@Hmarketer or
@choudharyhp
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6 Personas of Sharers

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Today, with content being hosted on multiple platforms beyond brands' company pages, just a few clicks could take the material to five million people. These 'sharers' are categorized into of six personas - Altruists, Careerists, Hipsters, Boomerangs, Connectors and Selectives. A good viral is one that appeals to all six types.

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6 Personas of Sharers

  1. 1. 6Personas Of Sharers
  2. 2. According to research conducted by New York Times'Customer Insight Group,sharing acts as 'information management'; 73% of the respondents said they process information more deeply, thoroughly and thoughtfully when they share it.
  3. 3. 1.Altruists “Who share to help people” "Do not wait for leaders; do it alone,person to person"-Mother Teresa
  4. 4. 2.Careerist “Who share things related to business interests.” “Digital reading will completely take over.It's lightweight and it's fantastic for sharing. Over time it will take over.”-Bill Gates
  5. 5. 3.Hipsters “Those who share content for creative expression.” “Innovation distinguishes between a leader and a follower.”-Steve Jobs
  6. 6. 4.Boomerangs “People who share for social validation and assign a lot of importance to others'reactions to what they share.” “You are what you share.”― C.W.Leadbeater
  7. 7. 5.Connectors “For whom sharing is a means to an end such as enhancing their interpersonal relationships.” “The thing that we are trying to do at Facebook,is just help people connect and communicate more efficiently.”-Mark Zuckerberg
  8. 8. 6.Selectives “Those who share in a customised manner,after analyzing how relevant the material is to the target recipients” “I don’t like to share my personal life… it wouldn’t be personal if I shared it.”― George Clooney
  9. 9. Thanks and Good luck! Tweet your questions & suggestions to @Hmarketer or @choudharyhp

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