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4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
4 Steps to Social Media Success (SPRING edition)
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4 Steps to Social Media Success (SPRING edition)

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  • 1. Retail andSocial MediaDavid LiemSenior Consultant, Web Marketingdavid@happymarketer.com Hello@HappyMarketer.com
  • 2. About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certified Partners Hello@HappyMarketer.com
  • 3. We all knowsocial media isBIG Hello@HappyMarketer.com
  • 4. >1billion Social network users Hello@HappyMarketer.com
  • 5. 800Million People on Earth are on Hello@HappyMarketer.com
  • 6. #1Most visited site in Singapore Hello@HappyMarketer.com
  • 7. 2.9 Billion hourswatching a month Hello@HappyMarketer.com
  • 8. 1.6Million messagesget sent a day on Hello@HappyMarketer.com
  • 9. 2+Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
  • 10. $1492Ave. Amount spent online In Singapore (ages 18+) Hello@HappyMarketer.com
  • 11. It Influences Opinions Hello@HappyMarketer.com
  • 12. Because trust is harder to earn• How things used to be... Hello@HappyMarketer.com
  • 13. How people are actually influenced Hello@HappyMarketer.com
  • 14. Yes, we all knowwe have to be on social media... Hello@HappyMarketer.com
  • 15. But how do weDO IT?? Hello@HappyMarketer.com
  • 16. The 4 Steps to Social Media Success Hello@HappyMarketer.com
  • 17. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  • 18. Attract1. Advertising2. Your Existing Assets3. Viral / Word of MouthGoal: Grow your community. Hello@HappyMarketer.com
  • 19. Use Your Existing Assets• Tags on TV, posters, brochures, website Hello@HappyMarketer.com
  • 20. Socialize Your Website• Add social media buttons to your home page• Add a Facebook Like box to your website• Portal for your social media channels Hello@HappyMarketer.com
  • 21. Advertise• Sponsored Ads Facebook, Twitter Hello@HappyMarketer.com
  • 22. Advertise• Sponsored Ads on Google Hello@HappyMarketer.com
  • 23. Advertise• Sponsored Ads on Mobile platforms• Hello@HappyMarketer.com
  • 24. Viral / Word of Mouth Hello@HappyMarketer.com
  • 25. Attract1. Constant Content2. Community3. Customer ServiceGoal: Increase participation Hello@HappyMarketer.com
  • 26. Create Constant Content• Short videos• Infographics• Articles• “Constant content creates a constant audience” Hello@HappyMarketer.com
  • 27. Organic: Content Calendar• Plan & chalk out 6 month content strategy• Meet an overarching theme• Post twice a week, optimize and encourage comments Hello@HappyMarketer.com
  • 28. Care for your Community• Provide educational material Hello@HappyMarketer.com
  • 29. Customer Service• Learn how to answers questions, complains. Hello@HappyMarketer.com
  • 30. Hello@HappyMarketer.com
  • 31. Twitter Hello@HappyMarketer.com
  • 32. Facebook• Ran contests, customer service, share photos/videos• First 1000 fans get a free beer• Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
  • 33. Customer Service and Engagement• Free beer to the 1st 1000 fans• Low advertising• Lots of conversation & images• Lots of promos being offered Hello@HappyMarketer.com
  • 34. Building your community example Hello@HappyMarketer.com
  • 35. Case Study – Customer Service Air Asia uses a tab on it’s Facebook page to encourage questions, and reduce phone volume. There’s an automated database that answers most questions. Hello@HappyMarketer.com
  • 36. Attract1. Contests2. Coupons3. Cell PhonesGoal: Influence perception, storevisits and purchases Hello@HappyMarketer.com
  • 37. Quizzes Hello@HappyMarketer.com
  • 38. Photo Contests Hello@HappyMarketer.com
  • 39. Coupons• Exclusive discounts just for followers Hello@HappyMarketer.com
  • 40. Cell Phones• Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
  • 41. Hello@HappyMarketer.com
  • 42. Attract1. Size of Community2. Quality Conversations3. Revenue GeneratedGoal: Utilize metrics to makebetter business decisions Hello@HappyMarketer.com
  • 43. Size of Active Community• The number of Facebook fans, Twitter followers• Blog posts, comments• The number of pictures, videos, article views Hello@HappyMarketer.com
  • 44. Quality of Conversations• Did you learn anything from your customers? Competitors? Did they learn anything about you?• Reviews? Hello@HappyMarketer.com
  • 45. Tracking Conversations• Me: “Hey Mr. Customer, do you mind if I ask how did you find me?”• Client: “Oh yeah! last week I followed your tweet and read your post about the 7 examples of kick-ass personal brands…” New Prospects: 8 (6 from Twitter/1 from Facebook/1 from LinkedIn) New Clients: 4 (3 from Twitter/1 from LinkedIn). Hello@HappyMarketer.com
  • 46. Revenue Generated• Sales from events, contests, and products promoted through social media• Reduction in marketing expenses• Set the right expectation about revenue Hello@HappyMarketer.com
  • 47. Buzz Generated• Traffic• Mentions Hello@HappyMarketer.com
  • 48. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  • 49. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  • 50. Downloadbit.ly/springoct2011 Hello@HappyMarketer.com
  • 51. Recommendations for the next 4 weeks1. Internal check of existing social media accounts2. Competitor analysis on social media3. Assign an internal evangelist Hello@HappyMarketer.com
  • 52. Corporate Training ProgramsThink Tank Boot Campsfor Senior Managers & Leaders for Mid-level IT/Marketing Staff – Half a day – 1-2 days – Strategic view of company, – Implementation processes in competitors web, search & social media – Senior leaders from sales, marketing, – Relevant execution folks from IT marketing & IT – Plugging the biggest implementation – Learning how to manage leaks agencies & web staff – Prioritizing New Media Goals – Beating practical challenges Hello@HappyMarketer.com
  • 53. Monthly Digital Performance Report• Find out where your business stands in web marketing• Discover opportunities for growth• Understand your online business more intimately• We set up the measurement tools• 2-hour monthly performance review + consultation Hello@HappyMarketer.com
  • 54. Thanks!Email: David@HappyMarketer.comWeb: HappyMarketer.comTwitter: @hmarketerFacebook: Facebook.com/HappyMarketerbit.ly/springoct2011 Rachit@HappyMarketer.com

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