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4 Steps to Social Media Success

4 Steps to Social Media Success



Here are the 4 steps to achieve Social Media Success.

Here are the 4 steps to achieve Social Media Success.



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    4 Steps to Social Media Success 4 Steps to Social Media Success Presentation Transcript

    • The 4 Steps forSocial Media SuccessDavid LiemSenior Consultant, Web Marketingdavid@happymarketer.com Hello@HappyMarketer.com
    • About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certified Partners Hello@HappyMarketer.com
    • We all knowsocial media isBIG Hello@HappyMarketer.com
    • >1billion Social network users Hello@HappyMarketer.com
    • 750Million People on Earth is on Hello@HappyMarketer.com
    • 2.9 Billion hourswatching a month Hello@HappyMarketer.com
    • 1.6Million messagesget sent a day on Hello@HappyMarketer.com
    • 2+Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
    • 42%Had a conversation with abrand via social network Hello@HappyMarketer.com
    • Yes, we all knowwe have to be on social media... Hello@HappyMarketer.com
    • But how do weDO IT?? Hello@HappyMarketer.com
    • The 4 Steps to Social Media Success Hello@HappyMarketer.com
    • The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
    • Attract1. Advertising2. In-Store Promotion3. Viral / Word of MouthGoal: Grow your community. Hello@HappyMarketer.com
    • Advertise• Sponsored Ads on Google, Facebook, Twitter, Yahoo!• Email database Hello@HappyMarketer.com
    • In-Store Promotion• Tags on TV, posters, brochures, website Hello@HappyMarketer.com
    • Viral / Word of Mouth Hello@HappyMarketer.com
    • Attract1. Constant Content2. Community3. Customer ServiceGoal: Increase participation Hello@HappyMarketer.com
    • Create Constant Content• Short videos• Infographics• Articles• “Constant content creates a constant audience” Hello@HappyMarketer.com
    • Care for your Community• Provide educational material Hello@HappyMarketer.com
    • Customer Service• Learn how to answers questions, complains. Hello@HappyMarketer.com
    • Hello@HappyMarketer.com
    • Twitter Hello@HappyMarketer.com
    • Facebook• Ran contests, customer service, share photos/videos• First 1000 fans get a free beer• Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
    • Customer Service and Engagement• Free beer to the 1st 1000 fans• Low advertising• Lots of conversation & images• Lots of promos being offered Hello@HappyMarketer.com
    • Attract1. Contests2. Coupons3. Cell PhonesGoal: Influence perception, storevisits and purchases Hello@HappyMarketer.com
    • Quizzes Hello@HappyMarketer.com
    • Photo Contests Hello@HappyMarketer.com
    • Coupons• Exclusive discounts just for followers Hello@HappyMarketer.com
    • Cell Phones• Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
    • Hello@HappyMarketer.com
    • Attract1. Size of Community2. Quality Conversations3. Revenue GeneratedGoal: Utilize metrics to makebetter business decisions Hello@HappyMarketer.com
    • Size of Active Community• The number of Facebook fans, Twitter followers• Blog posts, comments• The number of pictures, videos, article views Hello@HappyMarketer.com
    • Quality of Conversations• Did you learn anything from your customers? Did they learn anything about you?• Reviews? Hello@HappyMarketer.com
    • Revenue Generated• Sales from events, contests, and products promoted through social media• Reduction in marketing expenses• Set the right expectation about revenue Hello@HappyMarketer.com
    • The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
    • The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
    • Downloadbit.ly/aprce2011 Hello@HappyMarketer.com
    • Recommendations for the next 4 weeks1. Internal check of existing social media accounts2. Competitor analysis on social media3. Assign an internal evangelist Hello@HappyMarketer.com
    • Thanks!Email: David@HappyMarketer.comWeb: HappyMarketer.comTwitter: @hmarketerFacebook: Facebook.com/HappyMarketerbit.ly/aprce2011 Rachit@HappyMarketer.com