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14 Youth Marketing Digital Trends For Brands To Ride On!
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14 Youth Marketing Digital Trends For Brands To Ride On!

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This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. …

This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. For each of the 14 points, it illustrates certain global & regional case studies to substantiate the trend. It concludes by proposing a mechanism to juxtapose behavorial economic insights with real time big data to better reach out to, engage with & sell to today's youth.

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  • 1. 14 Youth Marketing Digital Trends For Brands To Ride On
  • 2. WHO ARE THE YOUTH?
  • 3. HOW DO WE IDENTIFY & SEGMENT THEM?
  • 4. Age Behavior SocioEconomic Strata Personality Traits
  • 5. WE BELIEVE YOUTH IS A MINDSET & ITS DEFINITION CAN BE FLUID
  • 6. SO DON’T DEFINE YOUTH BY DEMOGRAPHICS BUT STRATEGIZE BASED ON BEHAVORIAL ECONOMIC INSIGHTS
  • 7. 1. The Youth Desire Creative Disruption
  • 8. INR 80 per first 4KM INR 19.50 per KM there after INR 80 per first 4KM INR 18 per KM there after & INR 2 per minute.
  • 9. 2. The Youth is moving away from ‘cheap’ fast-fashion
  • 10. Not forever inexpensive!
  • 11. 3. The Youth is experimenting with cult food
  • 12. 4. The Youth wants to wear tech
  • 13. Jarvis listens to you & monitors your body 24/7
  • 14. 5. The Youth want to participate & be involved
  • 15. 6. The Youth prefer activations that integrate real & virtual lives!
  • 16. 7. The Youth prefer innovative transactional methods
  • 17. Some airlines now allow the youth to purchase through BitCoins
  • 18. 8. The Youth want their content & service anytime anywhere!
  • 19. 9. The Youth wants to participate in purposeful campaigns
  • 20. 10. The Youth prefer real-time content
  • 21. 11. The Youth is obsessive about sharing & discovering!
  • 22. 12. The Youth wants to be heard & responded to ASAP!
  • 23. 13. The Youth gets excited with ephemeral stuff – Think SNAPCHAT
  • 24. 14. The Youth desires some assistance in helping them chose
  • 25. INTEGRATE BEHAVORIAL ECONOMICS INSIGHT WITH REAL-TIME BIG DATA
  • 26. Online Behavior & Social Profile Data Purchase Intent Actual Purchase Data
  • 27. Share you love @pranmaz Email: prantik@happymarketer.com

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