10 Lessons Account Management Teaches You

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Account management can get tricky and frustrating at times. But it is all about learning from your experience and getting better at it. Here is quick deck outlining 10 learnings of an account manager at a digital agency! Hope you find it useful :)

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  • I agree that it's very important to manage your expectations. Sometimes, you wait for smth great to happen, and then some other guy is being promoted. Thanks for the presentation!
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  • Very true - be patient - stay true to label - act with integrity
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10 Lessons Account Management Teaches You

  1. 10 lessons account management teaches you.
  2. 2 months into account management taught me to…
  3. 1 be patient.
  4. things will go wrong
  5. things go wrong things get delayed
  6. things go wrong things get delayed stay strong &
  7. things go wrong things get delayed stay strong & don’t get swayed.
  8. 2 manage expectations.
  9. know what can be done
  10. know what can be done tell clients what to expect
  11. know what can be done tell clients what to expect put it across the right way
  12. know what can be done tell clients what to expect put it across the right way bet you won’t regret.
  13. 3 show that you care.
  14. understand the client
  15. understand the client put yourself in their shoes
  16. understand the client put yourself in their shoes show that you care &
  17. understand the client put yourself in their shoes show that you care & u’ll have nothing to lose.
  18. 4 ask the right questions.
  19. ask the right questions
  20. ask the right questions till you get the answers u need
  21. ask the right questions till you get the answers u need it will give you clarity &
  22. ask the right questions till you get the answers u need it will give you clarity & help you succeed.
  23. 5 communicate regularly
  24. keep in touch with the client
  25. keep in touch with the client be it for updates or advice
  26. keep in touch with the client be it for updates or advice it makes you look responsive
  27. keep in touch with the client be it for updates or advice it makes you look responsive and makes them feel nice.
  28. 6 keep the client’s best interests in mind.
  29. do what’s best for the client
  30. do what’s best for the client give them all you’ve got
  31. do what’s best for the client give them all u’ve got the client has trusted you
  32. do what’s best for the client give them all u’ve got the client has trusted you they better regret it not.
  33. 7 educate when required.
  34. don’t assume
  35. don’t assume that the client knows it all
  36. don’t assume that the client knows it all coz if they did
  37. don’t assume that the client knows it all coz if they did they won’t need you afterall.
  38. 8 keep it “black & white”.
  39. document conversations
  40. document conversations keep stakeholders informed
  41. document conversations keep stakeholders informed this will avoid confusion &
  42. document conversations keep stakeholders informed this will avoid confusion & strengthen your ground.
  43. 9 be honest.
  44. be open
  45. be open state the fact
  46. be open state the fact use the right tone
  47. be open state the facts use the right tone with some tact
  48. 10 do the right thing.
  49. clients can be unreasonable
  50. clients can be unreasonable but that’s not always true
  51. clients can be unreasonable but that’s not always true follow your gut &
  52. clients can be unreasonable but that’s not always true follow your gut & do what you gotta do.
  53. thank you.
  54. p.s. - a lot of this applies to life too 
  55. tweet your questions/feedback @hmarketer or @khyathi92

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