10 Lessons Account Management Teaches You

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Account management can get tricky and frustrating at times. But it is all about learning from your experience and getting better at it. Here is quick deck outlining 10 learnings of an account manager …

Account management can get tricky and frustrating at times. But it is all about learning from your experience and getting better at it. Here is quick deck outlining 10 learnings of an account manager at a digital agency! Hope you find it useful :)

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  • I agree that it's very important to manage your expectations. Sometimes, you wait for smth great to happen, and then some other guy is being promoted. Thanks for the presentation!
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  • Very true - be patient - stay true to label - act with integrity
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  • 1. 10 lessons account management teaches you.
  • 2. 2 months into account management taught me to…
  • 3. 1 be patient.
  • 4. things will go wrong
  • 5. things go wrong things get delayed
  • 6. things go wrong things get delayed stay strong &
  • 7. things go wrong things get delayed stay strong & don’t get swayed.
  • 8. 2 manage expectations.
  • 9. know what can be done
  • 10. know what can be done tell clients what to expect
  • 11. know what can be done tell clients what to expect put it across the right way
  • 12. know what can be done tell clients what to expect put it across the right way bet you won’t regret.
  • 13. 3 show that you care.
  • 14. understand the client
  • 15. understand the client put yourself in their shoes
  • 16. understand the client put yourself in their shoes show that you care &
  • 17. understand the client put yourself in their shoes show that you care & u’ll have nothing to lose.
  • 18. 4 ask the right questions.
  • 19. ask the right questions
  • 20. ask the right questions till you get the answers u need
  • 21. ask the right questions till you get the answers u need it will give you clarity &
  • 22. ask the right questions till you get the answers u need it will give you clarity & help you succeed.
  • 23. 5 communicate regularly
  • 24. keep in touch with the client
  • 25. keep in touch with the client be it for updates or advice
  • 26. keep in touch with the client be it for updates or advice it makes you look responsive
  • 27. keep in touch with the client be it for updates or advice it makes you look responsive and makes them feel nice.
  • 28. 6 keep the client’s best interests in mind.
  • 29. do what’s best for the client
  • 30. do what’s best for the client give them all you’ve got
  • 31. do what’s best for the client give them all u’ve got the client has trusted you
  • 32. do what’s best for the client give them all u’ve got the client has trusted you they better regret it not.
  • 33. 7 educate when required.
  • 34. don’t assume
  • 35. don’t assume that the client knows it all
  • 36. don’t assume that the client knows it all coz if they did
  • 37. don’t assume that the client knows it all coz if they did they won’t need you afterall.
  • 38. 8 keep it “black & white”.
  • 39. document conversations
  • 40. document conversations keep stakeholders informed
  • 41. document conversations keep stakeholders informed this will avoid confusion &
  • 42. document conversations keep stakeholders informed this will avoid confusion & strengthen your ground.
  • 43. 9 be honest.
  • 44. be open
  • 45. be open state the fact
  • 46. be open state the fact use the right tone
  • 47. be open state the facts use the right tone with some tact
  • 48. 10 do the right thing.
  • 49. clients can be unreasonable
  • 50. clients can be unreasonable but that’s not always true
  • 51. clients can be unreasonable but that’s not always true follow your gut &
  • 52. clients can be unreasonable but that’s not always true follow your gut & do what you gotta do.
  • 53. thank you.
  • 54. p.s. - a lot of this applies to life too 
  • 55. tweet your questions/feedback @hmarketer or @khyathi92