LEVERAGINGLINKEDINOptimizing your LinkedIn profile for business developmentKatie Laird | klaird@schipul.com | @happykatie ...
LET’S TALK•   LinkedIn basics refresher•   Optimizing your profile•   Growing your network•   How else can I help you?
TIME TOREVIEWTHEBASICS
43 years old /$107,000 annual income
WHAT’S THE POINT?•   Increase visibility - be ‘the guy’ that shows up in every search•   Be findable - high school pals ar...
WHAT’S THE GOAL?
Morning coffee routine
Meet me: www.linkedin.com/in/katielaird
Contacts
Groups
Answers
OPTIMIZETHAT PROFILE
KEYWORDRESEARCHMATTERS
COULD I TELL WHAT YOU DO?
*YAWN*•   Extensive experience   •   Proven track record•   Innovative             •   Team player•   Motivated           ...
VANITY SEARCH FOR HELP•   Identify your desired keyword findability•   Who ranks higher than you - why?•   Tweak your summ...
WHAT DOES YOUR         BUSINESS OPTIMIZE FOR?•       Suck up to your SEM director or marketing peep    •    Website optimi...
GOOGLE KEYWORDRESEARCH     https://adwords.google.com
GOOGLE INSIGHTS           http://www.google.com/insights/search
AUTO COMPLETE MUCH?
FOCUS ONYOURPROFILEDETAILS
KODAK MOMENTS
HEADLINES MATTER
TWEAK YOUR INFO Use ‘other’Great place for keywords  Don’t be shy
DON’T SUMMARIZETHE SUMMARY
WHAT’S YOUR URL?     www.linkedin.com/in/katielaird                   vs.www.linkedin.com/pub/your-name/0/335/395
STEP BACK NOW      HOW DID I NOT SEE THIS BEFORE!?
BRANDDEVELOPMENT      CYCLE
GROW YOURNETWORK
FIND YOUR PEOPLE
BUSINESS CARD PARTY            www.cardmunch.com/
SEARCH YOUR NETWORKS
GET INTRODUCED BYYOUR CONTACTS
MAKE IT PERSONAL
NO, SERIOUSLY...MAKE IT PERSONAL
SEARCH THE MATRIX
ADVANCED SEARCH
WHO IS WATCHING?
DO STUFF,STAY COOL
SOCIAL MEDIA IS YOURBEST FRIEND•   CONTENT IS KING!!•   Write relevant blog posts and optimize your Wordpress profile•   C...
ART OF ANSWERSWhat are some ways you measure the success of your SM campaigns?                                           S...
OFFLINE CONNECTIONS
GET CREATIVE FOR TRAFFIC•   QR Codes•   Links on your business cards, email footers•   24 hour networking event to LinkedI...
STALK THE LINKEDIN BLOGS      http://developer.linkedin.com/index.jspa
BE INTERESTINGWITH APPS
GO PRO?
WHAT DOES YOUR               MAP LOOK LIKE?                       Uber geeks                                    Social Med...
WHAT ELSE?
THANKS!Katie Laird | klaird@schipul.com | www.schipul.comLinkedIn: www.linkedin.com/in/katielairdTwitter: @happykatie     ...
Use LinkedIn like a champ to grow your business
Use LinkedIn like a champ to grow your business
Use LinkedIn like a champ to grow your business
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Use LinkedIn like a champ to grow your business

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LinkedIn is a terrific place to grow your connections and nurture your relationships - but are you using it to its full potential?

This training deck will help you optimize your profile and dive into some of the great content features LinkedIn has to offer.

Like what you see? Let's connect:
www.linkedin.com/in/katielaird

Read more of my presentation notes here:
http://blog.schipul.com/using-linkedin-like-a-pro-for-your-business-development/

I love helping people, businesses and nonprofits grow their online presence. Need a helping hand with web design, strategy and social media marketing? I'm here for you!
www.schipul.com

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  • Use LinkedIn like a champ to grow your business

    1. 1. LEVERAGINGLINKEDINOptimizing your LinkedIn profile for business developmentKatie Laird | klaird@schipul.com | @happykatie www.flickr.com/photos/nanpalmero/4278432941
    2. 2. LET’S TALK• LinkedIn basics refresher• Optimizing your profile• Growing your network• How else can I help you?
    3. 3. TIME TOREVIEWTHEBASICS
    4. 4. 43 years old /$107,000 annual income
    5. 5. WHAT’S THE POINT?• Increase visibility - be ‘the guy’ that shows up in every search• Be findable - high school pals are CEOs too• Due diligence - how can you really be of service to a prospect?• Beef up on sales call chit chat - what’s the buzz? Sound smart!• Passive communication - Low pressure ‘keep in touch’ tool
    6. 6. WHAT’S THE GOAL?
    7. 7. Morning coffee routine
    8. 8. Meet me: www.linkedin.com/in/katielaird
    9. 9. Contacts
    10. 10. Groups
    11. 11. Answers
    12. 12. OPTIMIZETHAT PROFILE
    13. 13. KEYWORDRESEARCHMATTERS
    14. 14. COULD I TELL WHAT YOU DO?
    15. 15. *YAWN*• Extensive experience • Proven track record• Innovative • Team player• Motivated • Fast-paced• Results-oriented • Problem solver• Dynamic • Entrepreneurial AVOID!!!!! http://www.keywordresearchinfo.org/tag/linkedin
    16. 16. VANITY SEARCH FOR HELP• Identify your desired keyword findability• Who ranks higher than you - why?• Tweak your summary, job description and updates• Get recommendations and stay active to outrank, all things being equal
    17. 17. WHAT DOES YOUR BUSINESS OPTIMIZE FOR?• Suck up to your SEM director or marketing peep • Website optimization keywords • Sales / marketing promotions • PPC ad campaigns
    18. 18. GOOGLE KEYWORDRESEARCH https://adwords.google.com
    19. 19. GOOGLE INSIGHTS http://www.google.com/insights/search
    20. 20. AUTO COMPLETE MUCH?
    21. 21. FOCUS ONYOURPROFILEDETAILS
    22. 22. KODAK MOMENTS
    23. 23. HEADLINES MATTER
    24. 24. TWEAK YOUR INFO Use ‘other’Great place for keywords Don’t be shy
    25. 25. DON’T SUMMARIZETHE SUMMARY
    26. 26. WHAT’S YOUR URL? www.linkedin.com/in/katielaird vs.www.linkedin.com/pub/your-name/0/335/395
    27. 27. STEP BACK NOW HOW DID I NOT SEE THIS BEFORE!?
    28. 28. BRANDDEVELOPMENT CYCLE
    29. 29. GROW YOURNETWORK
    30. 30. FIND YOUR PEOPLE
    31. 31. BUSINESS CARD PARTY www.cardmunch.com/
    32. 32. SEARCH YOUR NETWORKS
    33. 33. GET INTRODUCED BYYOUR CONTACTS
    34. 34. MAKE IT PERSONAL
    35. 35. NO, SERIOUSLY...MAKE IT PERSONAL
    36. 36. SEARCH THE MATRIX
    37. 37. ADVANCED SEARCH
    38. 38. WHO IS WATCHING?
    39. 39. DO STUFF,STAY COOL
    40. 40. SOCIAL MEDIA IS YOURBEST FRIEND• CONTENT IS KING!!• Write relevant blog posts and optimize your Wordpress profile• Cross post blog content, articles, white papers and webinars• The more your name / LinkedIn URL appears, the more traffic you get• Provide feedback for more robust landing page and campaign results
    41. 41. ART OF ANSWERSWhat are some ways you measure the success of your SM campaigns? Sales-y :( Helpful :)
    42. 42. OFFLINE CONNECTIONS
    43. 43. GET CREATIVE FOR TRAFFIC• QR Codes• Links on your business cards, email footers• 24 hour networking event to LinkedIn connection• CREATE CONTENT FOR TRAFFIC!!!! http://qrcode.kaywa.com/
    44. 44. STALK THE LINKEDIN BLOGS http://developer.linkedin.com/index.jspa
    45. 45. BE INTERESTINGWITH APPS
    46. 46. GO PRO?
    47. 47. WHAT DOES YOUR MAP LOOK LIKE? Uber geeks Social Media folksG&A Partners Africa pals http://inmaps.linkedinlabs.com/network
    48. 48. WHAT ELSE?
    49. 49. THANKS!Katie Laird | klaird@schipul.com | www.schipul.comLinkedIn: www.linkedin.com/in/katielairdTwitter: @happykatie www.flickr.com/photos/nanpalmero/4278432941
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