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Use LinkedIn like a champ to grow your business
 

Use LinkedIn like a champ to grow your business

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LinkedIn is a terrific place to grow your connections and nurture your relationships - but are you using it to its full potential? ...

LinkedIn is a terrific place to grow your connections and nurture your relationships - but are you using it to its full potential?

This training deck will help you optimize your profile and dive into some of the great content features LinkedIn has to offer.

Like what you see? Let's connect:
www.linkedin.com/in/katielaird

Read more of my presentation notes here:
http://blog.schipul.com/using-linkedin-like-a-pro-for-your-business-development/

I love helping people, businesses and nonprofits grow their online presence. Need a helping hand with web design, strategy and social media marketing? I'm here for you!
www.schipul.com

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  • Great presentation! Very comprehensive and engaging. Thank you for sharing it!
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  • I have uploaded a handout to use with this LinkedIn for Business presentation - feel free to download, print and share!

    http://www.slideshare.net/happykatie/how-to-rock-out-linkedin-for-business

    Feel free to message me or leave a comment with any questions - you can also contact me through: www.schipul.com/contact
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  • Thanks for checking out this LinkedIn how-to presentation, let me know if you need any other network-specific help. I've got lots of other content to share and am happy to help grow your brain :)
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Use LinkedIn like a champ to grow your business Use LinkedIn like a champ to grow your business Presentation Transcript

  • LEVERAGINGLINKEDINOptimizing your LinkedIn profile for business developmentKatie Laird | klaird@schipul.com | @happykatie www.flickr.com/photos/nanpalmero/4278432941
  • LET’S TALK• LinkedIn basics refresher• Optimizing your profile• Growing your network• How else can I help you?
  • TIME TOREVIEWTHEBASICS
  • 43 years old /$107,000 annual income
  • WHAT’S THE POINT?• Increase visibility - be ‘the guy’ that shows up in every search• Be findable - high school pals are CEOs too• Due diligence - how can you really be of service to a prospect?• Beef up on sales call chit chat - what’s the buzz? Sound smart!• Passive communication - Low pressure ‘keep in touch’ tool
  • WHAT’S THE GOAL?
  • Morning coffee routine
  • Meet me: www.linkedin.com/in/katielaird
  • Contacts
  • Groups
  • Answers
  • OPTIMIZETHAT PROFILE
  • KEYWORDRESEARCHMATTERS
  • COULD I TELL WHAT YOU DO?
  • *YAWN*• Extensive experience • Proven track record• Innovative • Team player• Motivated • Fast-paced• Results-oriented • Problem solver• Dynamic • Entrepreneurial AVOID!!!!! http://www.keywordresearchinfo.org/tag/linkedin
  • VANITY SEARCH FOR HELP• Identify your desired keyword findability• Who ranks higher than you - why?• Tweak your summary, job description and updates• Get recommendations and stay active to outrank, all things being equal
  • WHAT DOES YOUR BUSINESS OPTIMIZE FOR?• Suck up to your SEM director or marketing peep • Website optimization keywords • Sales / marketing promotions • PPC ad campaigns
  • GOOGLE KEYWORDRESEARCH https://adwords.google.com
  • GOOGLE INSIGHTS http://www.google.com/insights/search
  • AUTO COMPLETE MUCH?
  • FOCUS ONYOURPROFILEDETAILS
  • KODAK MOMENTS
  • HEADLINES MATTER
  • TWEAK YOUR INFO Use ‘other’Great place for keywords Don’t be shy
  • DON’T SUMMARIZETHE SUMMARY
  • WHAT’S YOUR URL? www.linkedin.com/in/katielaird vs.www.linkedin.com/pub/your-name/0/335/395
  • STEP BACK NOW HOW DID I NOT SEE THIS BEFORE!?
  • BRANDDEVELOPMENT CYCLE
  • GROW YOURNETWORK
  • FIND YOUR PEOPLE
  • BUSINESS CARD PARTY www.cardmunch.com/
  • SEARCH YOUR NETWORKS
  • GET INTRODUCED BYYOUR CONTACTS
  • MAKE IT PERSONAL
  • NO, SERIOUSLY...MAKE IT PERSONAL
  • SEARCH THE MATRIX
  • ADVANCED SEARCH
  • WHO IS WATCHING?
  • DO STUFF,STAY COOL
  • SOCIAL MEDIA IS YOURBEST FRIEND• CONTENT IS KING!!• Write relevant blog posts and optimize your Wordpress profile• Cross post blog content, articles, white papers and webinars• The more your name / LinkedIn URL appears, the more traffic you get• Provide feedback for more robust landing page and campaign results
  • ART OF ANSWERSWhat are some ways you measure the success of your SM campaigns? Sales-y :( Helpful :)
  • OFFLINE CONNECTIONS
  • GET CREATIVE FOR TRAFFIC• QR Codes• Links on your business cards, email footers• 24 hour networking event to LinkedIn connection• CREATE CONTENT FOR TRAFFIC!!!! http://qrcode.kaywa.com/
  • STALK THE LINKEDIN BLOGS http://developer.linkedin.com/index.jspa
  • BE INTERESTINGWITH APPS
  • GO PRO?
  • WHAT DOES YOUR MAP LOOK LIKE? Uber geeks Social Media folksG&A Partners Africa pals http://inmaps.linkedinlabs.com/network
  • WHAT ELSE?
  • THANKS!Katie Laird | klaird@schipul.com | www.schipul.comLinkedIn: www.linkedin.com/in/katielairdTwitter: @happykatie www.flickr.com/photos/nanpalmero/4278432941