The search for the holy Social Media grail
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The search for the holy Social Media grail

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Discerning your Social Media campaigns' ROI can be a nightmare - here are some ways that Blinds.com is re-shaping our thinking on what it means to be successful in the social space. ...

Discerning your Social Media campaigns' ROI can be a nightmare - here are some ways that Blinds.com is re-shaping our thinking on what it means to be successful in the social space.

Culture development, community outreach, soft sales lead generation, industry leadership positioning, product development testing - YOU define what makes social work for you. Would love to chat -drop me a note!

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  • Align business goals with strategy
  • Lower customer service calls about _____Expose disability / elderly community to new accessible productMove customers to action on cleaning homesSafety awareness
  • Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
  • It is possible to see last click or assisted conversions – just know what you’re measuring for and have a solid grasp on realistic expectations.
  • Test different contests, giveaways and blog partners to see what combination of cta’s and

The search for the holy Social Media grail The search for the holy Social Media grail Presentation Transcript

  • The Search for the Holy Social Media Grail Metrics, Content and Success for the Social MarketerKatie Laird@Blindsdotcom // @happykatie
  • Let’s talk about… • Defining your success Culture, mantras, paradigm shifts • Meaningful metrics The numbers we care about • Data for good Content + customer wisdomKatie Laird@Blindsdotcom // @happykatie
  • Defining successKatie Laird@Blindsdotcom // @happykatie
  • Is it in your blood? • What is your culture + voice IRL + on the Web? • Employee brands matter • Social Media is online PRKatie Laird@Blindsdotcom // @happykatie
  • What’s your Social mission? We are the friendly design experts that advocate for customers and create helpful + beautiful content to inspire. What are you doing this for? Be useful. Learn. Inspire. Be kind. Service + Sales Research Positioning AwesomenessKatie Laird@Blindsdotcom // @happykatie
  • Start with the end 1.Lower repeat customer service calls 2.Connect with ____ audience 3.Test product / feature launch 4.Earn blogger linkbacks 5.Safety awareness Connect the dots……….. Social >> Radio >> Direct Mail >> Email Marketing >> Website >> PPCKatie Laird@Blindsdotcom // @happykatie
  • Altimeter ‘Social Media ROI Cookbook’www.slideshare.net/Altimeter/the-social-media-roi-cookbook
  • Altimeter ‘Social Media ROI Cookbook’www.slideshare.net/Altimeter/the-social-media-roi-cookbook
  • Metrics that matterKatie Laird@Blindsdotcom // @happykatie
  • A Social Media planning surpriseKatie Laird@Blindsdotcom // @happykatie
  • New focus: Interaction • Conversation rate Comments • Amplification rate Shares • Applause rate Likes • Economic value $$$www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
  • New focus: Soft leads + early indicators • Order free samples • Watch videos • Read product reviews • Schedule Face2Face • Sign up for emailswww.Blinds.com/face2face
  • Now let’s talk conversions • Custom URLs • Unique promo codes • Tagged landing pages • Sale timing
  • Data for goodKatie Laird@Blindsdotcom // @happykatie
  • Product development + launchKatie Laird@Blindsdotcom // @happykatie
  • What makes the blogosphere chatty?Katie Laird@Blindsdotcom // @happykatie
  • Make heroes
  • Test often and…
  • Be geeky + be great Katie Laird // PR Manager katiel@Blinds.com@Blindsdotcom +@happykatie