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The Public in the Machine - Using the latest online tools that put PR in the driver's seat

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Ed Schipul shares a strategic overview of social media and online technologies to IABC Chicago.

Ed Schipul shares a strategic overview of social media and online technologies to IABC Chicago.

Published in: Business, Technology

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  • Transcript

    • 1. The Public in the Machine
      • Using the Latest Online Tools That
      • Put PR in the Driver’s Seat
      Ed Schipul Schipul - The Web Marketing Company www.schipul.com
    • 2. A virtual conference on the RPG Second Life
    • 3. Humans in the Machine
    • 4. How’d They Get In There?
      • User-generated content rules
      • Why do these new PR trends matter?
      • Naked Conversations - the new PR
    • 5. The Internet as a Conversation Source: http://www.sifry.com/alerts/archives/000493.html
    • 6. Yes, and ...
    • 7. User-generated content
      • USERS add and edit content
      • Relinquishing control
      • Joining the conversation
      Distributed authoring means: Source: http://www.sifry.com/alerts/archives/000493.html 2. Engadget ( www.engadget.com ) 2. BoingBoing ( www.boingboing.n et ) 3. Gizmodo ( w ww.gizmodo.com) 4. LifeHacker ( w ww.lifehacker.c om )
    • 8. Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endings - Funniest videos won $100 gift cards Watch an ad: http://www.youtube.com/watch?v=SPNPYkl20mc
    • 9. Threadless Thousands of users create, vote on and buy the t-shirts they like best! www.threadless.com
    • 10. Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /
    • 11. Welcome to the Blogosphere
      • How do Blogs make good PR sense?
        • Interactive
        • Conversational
      • Cost-effective
      • Powerful connectors
      http://www.blogmaverick.com /
    • 12. Walmarting Across America Disclosure is key! Disclosure is key!
      • Lessons learned:
      • Blog integrity matters
      • Don’t be a flogger
      • Transparency!
      www.walmartingacrossamerica.com
    • 13. What does the Blogosphere say about you? Technorati search: www.technorati.com Google Trends search: http://www.google.com/trends
    • 14. Podcasting makes for good PR
      • Go beyond the press release
      • Get creative with ‘Golden Tickets’ to encourage regular listeners
      http://www.forimmediaterelease. biz/ http://www.podshow.com /
    • 15. Supreme efficiency with RSS
    • 16. Opportunities in the New PR
      • Focus on strategy
      • It is a conversation - you have a voice
      • PR is truly PUBLIC relations
    • 17. Recommended
      • Micropersuasion Blog ( www.micropersuasion.com )
      • IdeaGrove Blog ( www.ideagrove.com/blog )
      • Richard Edelman 6 A.M. Blog ( http://www.edelman.com/speak_up/blog/ )
      • Naked Conversations book
      • The World is Flat book
    • 18. Opportunities in the New PR
      • Humans in the Machine - think Strategy
      • It is a conversation - “yes, and”
      • PR is truly PUBLIC relations
    • 19. Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobede termined.com v. (281) 497.6 567