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The Public in the Machine - Using the latest online tools that put PR in the driver's seat

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Katie Laird
Katie Laird

Ed Schipul shares a strategic overview of social media and online technologies to IABC Chicago.

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1 of 19
The Public in the Machine ,[object Object],[object Object],Ed Schipul Schipul - The Web Marketing Company www.schipul.com
A virtual conference on the RPG Second Life
Humans in the Machine
How’d They Get In There? ,[object Object],[object Object],[object Object]
The Internet as a Conversation Source: http://www.sifry.com/alerts/archives/000493.html
Yes, and ...
User-generated content ,[object Object],[object Object],[object Object],Distributed authoring means: Source: http://www.sifry.com/alerts/archives/000493.html 2. Engadget ( www.engadget.com ) 2. BoingBoing ( www.boingboing.n et ) 3. Gizmodo ( w ww.gizmodo.com) 4. LifeHacker ( w ww.lifehacker.c om )
Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endings - Funniest videos won $100 gift cards Watch an ad: http://www.youtube.com/watch?v=SPNPYkl20mc
Threadless Thousands of users create, vote on and buy the t-shirts they like best! www.threadless.com
Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /
Welcome to the Blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.blogmaverick.com /
Walmarting Across America Disclosure is key! Disclosure is key! ,[object Object],[object Object],[object Object],[object Object],www.walmartingacrossamerica.com
What does the Blogosphere say about you? Technorati search: www.technorati.com Google Trends search: http://www.google.com/trends
Podcasting makes for good PR ,[object Object],[object Object],http://www.forimmediaterelease. biz/ http://www.podshow.com /
Supreme efficiency with RSS
Opportunities in the New PR ,[object Object],[object Object],[object Object]
Recommended ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities in the New PR ,[object Object],[object Object],[object Object]
Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobede termined.com v. (281) 497.6 567

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The Public in the Machine - Using the latest online tools that put PR in the driver's seat

  • 1.
  • 2. A virtual conference on the RPG Second Life
  • 3. Humans in the Machine
  • 4.
  • 5. The Internet as a Conversation Source: http://www.sifry.com/alerts/archives/000493.html
  • 7.
  • 8. Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endings - Funniest videos won $100 gift cards Watch an ad: http://www.youtube.com/watch?v=SPNPYkl20mc
  • 9. Threadless Thousands of users create, vote on and buy the t-shirts they like best! www.threadless.com
  • 10. Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /
  • 11.
  • 12.
  • 13. What does the Blogosphere say about you? Technorati search: www.technorati.com Google Trends search: http://www.google.com/trends
  • 14.
  • 15. Supreme efficiency with RSS
  • 16.
  • 17.
  • 18.
  • 19. Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobede termined.com v. (281) 497.6 567