Tendenci User Conference Business Track Panel Discussion Exploring Best Practices (for business) Kim Lange Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007

Business Track Panel Discussion Exploring Best Practices (for business)

What we will cover: Online Marketing with the Tendenci Calendar Preston Files from Reliant Park Online Marketing with Tendenci Newsletters Kelly Russo from The Houston Zoo

Reliant Park Before

Reliant Park After http://www.reliantpark.com/

Houston Zoo Before

Houston Zoo After http:// www.houstonzoo.com /

Welcome Preston Files - Marketing & Public Relations Manager for Reliant Park AND Kelly Russo - Interactive Manager for The Houston Zoo

Using the Tendenci Calendar by Reliant Park By: Preston Files www.reliantpark.com

A Look At The Calendar Homepage and Banners direct links to the Calendar How Best to View and Use the Calendar (Monthly and List Views) Using Event Types Using Filtered Searches How to get the most out of a Calendar Event

Homepage and Banners direct links to the Calendar

How Best to View and Use the Calendar (Monthly and List Views)

Using Event Types

Using Filtered Searches

How to get the most out of a Calendar Event

1 2 3 4 5

2 1 3

2 1 3

2 1 3 4 5

Add This To Your Calendar Create Exciting Direct Links to the Calendar Utilize both the List and Monthly View Use Event Types Use Filtered Searches Format Calendar Events with Consistency

Create Exciting Direct Links to the Calendar

Utilize both the List and Monthly View

Use Event Types

Use Filtered Searches

Format Calendar Events with Consistency

E-mail Marketing at the Houston Zoo By: Kelly Russo www.houstonzoo.com

Evolution of our e-mail newsletters E-mail Marketing Campaigns Feast with the Beasts Baby Elephant “Mac”

Evolution of our e-mail newsletters

E-mail Marketing Campaigns

Feast with the Beasts

Baby Elephant “Mac”

Have you seen your zoo lately? a . Positioning If you haven’t been lately, take a new look at your Zoo. When is the last time you went to the Zoo? The Zoo is a new Zoo. b. Key advertising messages i. Come see the Zoo…it gets better and better ii. Immersion in live, natural outdoors iii. It’s an exotic escape to another world iv. Real animals, plants, sights, sounds v. Everyone has fun for low price

a . Positioning

If you haven’t been lately, take a new look at your Zoo. When is the last time you went to the Zoo? The Zoo is a new Zoo.

b. Key advertising messages

i. Come see the Zoo…it gets better and better

ii. Immersion in live, natural outdoors

iii. It’s an exotic escape to another world

iv. Real animals, plants, sights, sounds

v. Everyone has fun for low price

Second Annual Feast with the Beasts – October 12, 2007 Over 30 restaurants from around Houston participate - featuring their signature dishes Live entertainment on 3 stages keeper chats and animal training demonstrations throughout the evening One of the largest events for the Zoo We had around 1,500 people attend our first year

Second Annual Feast with the Beasts – October 12, 2007

Over 30 restaurants from around Houston participate - featuring their signature dishes

Live entertainment on 3 stages

keeper chats and animal training demonstrations throughout the evening

One of the largest events for the Zoo

We had around 1,500 people attend our first year

Feast with the Beast e-mail campaign Pre-sale campaign for the month of June 3 themed e-mail newsletters leading up to the event Metrics reveal noticeable jump in page views and ticket sales the day after the email was sent.

Pre-sale campaign for the month of June

3 themed e-mail newsletters leading up to the event

Metrics reveal noticeable jump in page views and ticket sales the day after the email was sent.

Our Baby Boy Born Oct 1, 2006 Weighed 384 pounds – largest Asian Elephant born in captivity

Born Oct 1, 2006

Weighed 384 pounds – largest Asian Elephant born in captivity

Year long campaign utilizing Mac Name the baby—8,000 people vote on KHOU and Zoo site Special offer—see elephants for peanuts Guess the date Mac weighs 1,000 lbs—promotion for 1,000 th visitor Mac turns 1—card contest, bday party on October 6

Year long campaign utilizing Mac

Name the baby—8,000 people vote on KHOU and Zoo site

Special offer—see elephants for peanuts

Guess the date Mac weighs 1,000 lbs—promotion for 1,000 th visitor

Mac turns 1—card contest, bday party on October 6

Results Very good exposure and publicity for very little money Pushed visitors to use our new site to plan their visit and get involved with Zoo happenings

Very good exposure and publicity for very little money

Pushed visitors to use our new site to plan their visit and get involved with Zoo happenings

Thank You!

Question and Answer

Thank you! Kimberly Lange Email: [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com